Writers: Why Not to Worry if No One Replies to Your Marketing Emails
One of the worst things when you make a living writing for the internet is when no one replies to your marketing emails. It is depressing just thinking about it, but unfortunately it happens to all of us.
I am not a great fan of marketing. I understand how important it is, but that doesn't mean I have to enjoy it much. It's the writing that I like, so marketing is one of the things that I just have to accept.
However, when I was marketing for new work (I don't any more because I have a good number of regular clients), I can well remember sending out 100 or more marketing emails a week, and sometimes I did not get a single reply.
Unfortunately, this is just something that you have to accept, and although it can be dispiriting, the secret is to keep on sending them on a regular basis, and you WILL get results.
Why Emails are a Great Way to Market
I have always liked emails as a marketing method because they are cheap, quick and effective. However, one of the problems with emails is that they are sometimes too easy to ignore. I often wonder at the amount of emails that I have sent that must have either been discarded or consigned to the archive without further thought.
However, because they are quick and free to send, you can send lots of them. And if you have written your email well and put some thought into it, if you send it out to enough people then you will get a response.
Send Enough and You Will Get Responses
It's a simple sales rule that if you contact enough people, you will find some people who are willing to buy. You just have to convince them.
I once worked for two days carrying out door-to-door sales and hated every minute of it. But I did learn some useful advice. We were told that out of every 100 people we contacted, 10 of them would be willing to buy. That meant that for 90 of these people it was a waste of time. But for 10 of them, if we did our jobs properly then we would sell to them.
The hard part was in convincing them to buy.
The rule is the same for email marketing. Contact enough people, and you will end up contacting people who are willing to hire you. You simply have to write an email which appeals enough to them to make them want to find out more about you. They may head to your website, give you a call, check out your previous work, and if it all looks good then you may have just got yourself another client.
Write Emails that Get Results
If you still fail to generate responses after having sent out hundreds and hundreds of emails, you might want to check that your email is appealing enough.
In my experience, short, sweet and to the point is the way to go about it. State what you do, and make it clear how you can help. Provide a link to your website rather than contain all the information in your email, because then if they want to find out more they can visit the site, and if your site looks good then that may help to convince them further.
With emails, you may find that trial and error is the way forwards. Send out 100 of one version, then change it up and send out another 100. But if you can write a good email, you've got a good website up and running and you charge reasonable fees, you are certain to attract interest with your email marketing.
Whatever you do, don't panic and don't stop marketing. Just keep on sending out regular emails to potential clients, experiment with your email sales copy, and keep on trying, and sooner or later the work will come.
Questions and Answers
Article Tags:
writing for the internet
,writing seo articles
,seo content writing
,make a living writing
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