Tim Bryce is the Managing Director of M. Bryce & Associates (MBA)
of Palm Harbor, Florida and has 30 years of experience in the field.
He is available for training and consulting on an international basis.
He can be contacted at: timb001@phmainstreet.com
Copyright © 2006 MBA. All rights reserved.




Digital Media History of Online Advertising
By: Cameron Ford | 08/12/2009Digital Media: History of Online Advertising (Abhishek Uppal) In 1994, the first advertisement appeared on the Web, marking the beginning of the online advertising world, which reached $19.3 billion in 2006 in the United States alone. The Internet advertising world can be broken into five distinct eras: First Era: The Beginning Of Online Advertising (1994-1998) The beginning of online advertising was marked by experimentation and pioneering by advertisers, publishers, and ad se...
Digital Media Primer 101 Ad Serving on the Digital Frontier
By: Marvin Anderson | 08/12/2009Digital Media: Primer 101 - Ad Serving on the Digital Frontier (Abhishek Uppal) Trends In Ad Serving Sector: Move Toward Integrated Platform Video Ad Serving Gaining Traction New Interactive Forms Of Ad Serving Optimization Technologies Increasingly Important Move toward Integrated Platform Advertisers and publishers are increasingly looking at tools that can provide a single platform across their various online marketing efforts. For the advertiser, this may include an int...
Digital Media Limitations of Online Advertising
By: Gale Justice | 08/12/2009Digital Media: Limitations of Online Advertising (Abhishek Uppal) From discussions with advertisers, agencies, and industry experts, there do not appear to be any structural limitations on the online advertising medium that may inhibit or undermine future growth. There are, however, some issues that are unique to online advertising, including the following: • Inventory shortages. Over the last two to three years, there has been a shortage of premium inventory, including Yahoo! o...
Invoice Financing as a Business Loan Alternative
By: Marco Terry | 07/12/2009Can't get a business loan? Read this article to find out if invoice financing is the right solution for your company.
Digital Media Power Of Online Advertising
By: Gale Justice | 07/12/2009Digital Media: Power Of Online Advertising (Abhishek Uppal) Engagement Marketing: The Competitive Advantage Of Online In traditional media, such as print and TV, information is pushed down to the consumer, and there is typically no way for the user to interact actively with the content. The Internet, however, requires active interaction with content, asking users to make more choices and engage deeply with the content. This leads to the potential of engagement marketing, where the...
Digital Media Advertising Models By Pricing Method
By: Dirk Weber | 07/12/2009Digital Media: Advertising Models By Pricing Method (Abhishek Uppal) Several pricing models have evolved to dominate the online advertising market. The biggest change over the last few years is the emergence of performance-based pricing, mainly composed of CPC pricing, due to the increasing popularity of paid search. CPM pricing has remained relatively stable in the 40%-50% range over the past few years and has actually seen resurgence over the last two years, driven by new interac...
Digital Media Wireless Advertising
By: Harris Newman | 07/12/2009Digital Media: Wireless Advertising (Abhishek Uppal) Wireless advertising is currently in the embryonic stage of its market evolution, but advertising on the "third screen" represents a compelling and potentially lucrative advertising opportunity, given the widespread prevalence and reach of mobile phones and the potential for targeting, rising demographic, contextual, and geospatial factors. There are currently about 35 million mobile Internet subscribers, out of 250 million to...
Digital Media Growth in Local Search
By: Tyler Green | 07/12/2009Digital Media: Growth in Local Search (Abhishek Uppal) Local search will be a major growth driver of search advertising as it moves spending from the offline classifieds and directory markets, which currently dominate small business local advertising. The bulk of local small business advertising spending is done through Yellow Pages directories, a $16 billion market, and local classifieds, a $17 billion offline market showing no growth, compared with a rapidly growing $4.5 billion ...
A Curriculum for Social Skills
By: Tim Bryce | 24/11/2009 | Human ResourcesDiscusses three prime areas of concentration to improve social skills.
Differences between East and West
By: Tim Bryce | 24/11/2009 | Team BuildingDiscusses cultural differences between offices in Japan and the United States.
Why Project Management Fails
By: Tim Bryce | 21/10/2009 | ManagementFour reasons why project management breaks down.
The Problem with "Man Hours"
By: Tim Bryce | 16/09/2009 | Project ManagementI've never been comfortable with the concept of "Man Hours," not that it's a gender issue, but rather it implies ignorance of how time is used in the work place and fumbles away some simple management concepts needed to run any business, namely accountability and commitment. Actually, I thought the "Man Hour" concept disappeared with the passing of the 20th century, but it appears to be making a comeback.
Humor in the Work Place
By: Tim Bryce | 31/08/2009 | ManagementWhen and how humor should be injected in the work place.
Software Versions and Releases
By: Tim Bryce | 31/08/2009 | SoftwareAre the words synonymous? Can they be used interchangeably?
Challenging the Status Quo
By: Tim Bryce | 28/08/2009 | ManagementStagnation is not an option.
Information Systems Theory 101
By: Tim Bryce | 13/08/2009 | ProgrammingProvides a conceptual foundation for all Information Systems work.