The Do's and Don'ts of Corporate Gift Giving

There are several things to consider when planning on purchasing a corporate gift. The common questions "what should we get, how much should we spend and when to give" all come to mind.
While you may have the best intentions, gift giving in the corporate world can be a double edged sword. When done correctly it can show clients that you are loyal and truly value their business, or it can boost employee moral. If done incorrectly, it can damage your reputation, cost you business and make you look foolish. There are a few simple guidelines that everyone should follow when giving corporate gifts.

Do Determine an Objective

The most common time for corporate gift giving is during the holiday season. So the usual objective is to "give a holiday gift". But this doesn't have to be the only time that you give a corporate gift. For example, you could thank a loyal client for continued business or start an incentive program with employees to increase more sales. By choosing an objective you will be able to narrow down gift choices and choose something that truly reflects your intentions.

Do Make a Recipient List

Determining who will be receiving the corporate gifts will also help you choose the right item. Clients and customers shouldn't get the same type of gift that you would give an employee. For example, an embroidered fleece jacket is a great gift for employees because it boosts team moral. The National Business Association's guidelines for corporate gift giving suggest that you should always check with a client's company to make sure that gift giving is allowed.

Don't Give Personal Gifts

Personal gifts are fine for family and friends, but not in the corporate arena. Corporate gifts should be tasteful and professional. Every client and employee has a different view of what is and isn't appropriate. By choosing a gift that is primarily neutral, you avoid offending anyone, which could lead to loosing a client or an employee.

Don't Ignore the Budget

It is extremely important when choosing a corporate gift to pay attention to your budget. Choosing a gift that is too expensive will not only put you in the red, but it could be misconstrued by recipients as a bribe. Likewise, trying to cut costs will make you look cheap and unprofessional.

Do Be Unique

It's easy to go out and buy the most popular, trendy item and make that your corporate gift. But what have you accomplished and what happens next year? Stand out from the pack and give something different. There are several unique corporate gifts available that you can brand with your logo. You'll be remembered long after the trends have passed.

Don't Wait Until the Last Minute

Just like anything else, planning ahead is key. Waiting until the last minute will cause you to rush into choosing a gift that might not be the right one. Think about what you want to give. Do research about the newest gifts out there and shop around for the best prices. Planning ahead will also allow you time to follow each of these guidelines and your corporate gifts will be greatly appreciated by all!