The Use of Promotional Items in the Current Business Environment

The Use of Promotional Items in the Current Business Environment

Promotional products are still a valuable tool for the Blue Chip business marketing team in the current economic downturn. As a major sector in the below the line advertising and marketing sector, promotional products really do deliver results on investment.

Business Related Corporate Gifts for the Busy Professional

The current trend in corporate gifts is to select an item which has a business need or a quantifiable reason for the recipient to retain the promotional gift ensuring that the company logo, marketing message and corporate brand are send and remembered on a daily basis.

Promotional Gadgets

The most popular products currently supplied by Arcadia via their huge selection of promotion a items online cover promotional gadgets that allow the recipient to maximise their working day with various devices such as the Power Monkey, promotional mobile phone and mobile device charger that makes sure that all devices can be powered up anywhere and anytime.

The “Evergreen” Promotional Pen

Promotional pens are still accounting for approximately 30% of all promotional product sales according to Jason Markwick from Arcadia. At the low end of the cost scale the selection of printable promotional pens is vast and many promotional pens from factories such as Bic, Prodir, Senator, Papermate and Parker have enough colour trim options to fit into any company’s corporate brand guidelines.

When producing custom printed promotional pens, the company has the possibility of reaching out to thousands of new potential clients. Next time you pick up a printed promotion pen, have a look at the corporate logo or marketing message on the product and wonder how it got there!

The ability to print a corporate logo as well as a web address on so many of the promotional products in Arcadia’s online range, ensures that clients can create traffic to their online services and products.

Why should Promotional Merchandise still be a major part of your Marketing Budget?

Justifying the spend on Promotional Merchandise can sometimes be difficult for the marketing professional when costs are being watched very closely, but the use of quality and well chosen corporate gifts ensures that the recipient remembers where the promotional product came from, where they should visit for their next purchase and who knows where the business related promotional item will end up.

Arcadia is committed to providing corporate gifts of the very highest standard and is able to select the best regulated, ethically focused factories and suppliers in the promotional products industry. This is achieved by the selection of relevant and interesting corporate gifts to be shown online which are only sourced from the most reliable and financially sound suppliers globally.

Arcadia’s promotional products can be viewed, configured with full printing and product options and ordered online at www.arcadiaonline.co.uk

Steve Barnes is a founding member of Arcadia Corporate Merchandise Limited, the promotional product company based in High Wycombe in the UK. Arcadia has a great independent online corporate gift selection at www.arcadiaonline.co.uk so please visit for further information.