Are you a prey or a predator in beauty industry?
It is very interesting to note that our skin care needs can be well defined by none other than the personal care industry. Today, it appears, personal care industry is the best choice to consult for all our skin related problems than a dermatologist as the new range of personal care products are nothing but treatment products. Creation of newer needs, newer products, newer claims and newer promises are emerging from the personal care industry. If the skin could speak, would say it can take care by itself and does not require any of these products.
A little deeper introspection will tell us that our beauty needs are growing globally. The reason for the upspring beauty needs are linked to psychological, anthropological, aristocratical domains of man. Want to be beautiful, to me and to others. But more often, it is for others.
What your skin needs? What your hair needs? The personals in the spa or salon can tell you the best. How they can tell you, with the laundry list of products in the shelf. Are you really need them. Whether our skin or hair needs them or not, but our emotion need them the most.
Have we ever realized the ill effects of these products?. First and the foremost ill effect is that one may spent his earning on illusion, thinking it to be true said Dr.Gokulshankar and Dr.Ranjith Mahenderkar from faculty of medicine, AIMST, Malaysia.
Skin care products starts from mild cleanser, toner, moisturizer, lightening products, sun screeners, antiaging products, night creams, deos, sweat blockers etc., Within each product catagory, different classification of sub products do exist with subtle benefits.
One need to exhaust the entire life if one wants to experiment with all the products available in the market just once in life time.
FMCG companies do introduce variants within a brand like tulsi, neem, henna etc.,. What different benefit these different variants would provide and how tangible those benefits would be, have any one asked?.
Is our weakness for beauty products is congenital defect?.
In the evolution, the prey-predator equilibrium is maintained to some extent by illusion or falsehood. The predator could give an illusion to the prey animals that there is not danger or threat and hence it can hunt its prey easily. Prey also knows to give illusions to the predator to divert its attention. Man, being the super species, the illusion of prey or predatory holds no relevance. However, weakness to falsehood in man would have emerged in the form of beauty products. Once difference here is the seller play the role of predator and the buyer become the prey.
Wants to be beautiful is a nice desire. Remain beautiful is a desirable need. But if you use a beauty product, you will become beautiful and you will continue to remain beautiful is a stupid desire that can take one to less than fools paradise.
Questions and Answers
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