Chinese Tourists to the Savior of the Luxury Industry

Last year, Chinese outbound passengers exceeded forty-seven million, leaving total spending of Chinese mainland tourists reached 42 billion U.S. dollars. They are eager to buy brand-name luxury goods, it is better to reduce accommodation costs, but also so buying gifts and local "specialty."

How to make Chinese tourists and to the satisfaction - which has become European and American luxury brands and retailers a required course.

China's rapidly growing economy spawned a wave of travel abroad, purchase of consumer products, high-end luxury and beauty of Chinese tourists traveling abroad has become an important goal. From Paris to Los Angeles, luxury brands and retailers have very happy, and unanimously declared that the consumption of Chinese tourists but the economic crisis of 2008 to revive the luxury goods industry has been a key factor.

Tourism Research Center of Chinese Academy of Social Sciences, a survey shows that Chinese outbound tourists in Paris Galeries Lafayette department store and the Champs Elysees Avenue Louis Vuitton flagship store on average spend about 500 euros per person per hour. Zhang Guangrui Director of the Centre, said: "Chinese tourists like to buy high-quality high-end luxury. That have not yet sold in China in the latest products, especially popular. On average, the consumption of Chinese tourists overseas has exceeded the amount of American tourists in Europe tourists, and even Japanese tourists. "

China Tourism Research Institute survey showed that last year exceeded forty-seven million outbound trips. Afford outbound tourists from China have some common characteristics: the rich and famous luxury consumer enthusiasm. They like to search for those hard to buy in China itself, or the extraordinarily high prices of commodities.

Chanel's fashion director, said Bruno Pavlovsky, Chanel Chinese tourists is the most important one of the five customer groups in the past 18 months, their importance more apparent, particularly developed in Paris and other European cities. Chinese tourists on the classic Chanel feted, clothing is the traditional concern of some customers, and the young tourists tend to buy accessories. Chanel is also working to follow-up service for Chinese customers. Pavlovsky said: "When they spend in our store, when twenty thousand euros, they want top service. We need to adjust them to meet their needs."

Westfield's Director of Marketing Myf Ryan said, Westfield in London's West End shopping mall Westfiled building is built on the London playing a popular tourist destination on top of city planning. Westfield's customer base to tourists from around the world based on, he between the ages of 35 to 55 mainly business travelers, such people tend to use cash consumption. Among them, the growing spending power of Chinese tourists is vital for Westfield.

Germany general manager of China Travel Service CAISSA Xiao-Bing Chen said that more than half have two or more customers overseas travel experience, and keen on new experiences. The difference is that with foreign tourists, Chinese tourists tend to travel group: "In recent years, more and more Chinese people choose to holiday abroad, China's tourist destinations like the fun, share the travel experience with friends like this travel habits deeply rooted in China. "

Paris Galeries Lafayette department store dedicated to provide services for Asian customers, service languages including Mandarin, Cantonese, Japanese, Bahasa Indonesia and Malay. Chanel and Estee Lauder and other major brands are also specialized employment is fluent in Mandarin, Cantonese or Shanghai dialect of Chinese staff.

Coach outlets are also several important employs staff fluent in Chinese. The brand's North American retail director Mike Tucci, said: "We not only increased the brand awareness in China, but also pay more attention to New York, Vancouver, Toronto and other spending of Chinese tourists to travel. Chinese tourists at our office in Niuyuemaidi Johnson Avenue flagship store with outstanding consumer performance. In general, travel spending accounted for only a small fraction of our total consumption, but the rapid growth of Chinese visitors to change that fact. "

VisitBritain tourism research firm, the British data also show that Chinese tourists last year, total spending in the UK 1.17 million pounds, equivalent to the average consumption per person was £ 1,310 Chinese tourists. The agency's latest report said Chinese tourists in accommodation in considerable savings, but Costly to buy gifts and local produce. This is rooted in traditional Chinese culture "gifts complex," Chinese people like to bring back "native" to the UK of course, to buy Burberry, Clark shoes, Scotch whiskey. The report also pointed out that quality assurance is also a consumer-driven one of the reasons Chinese tourists, they felt in the local market to buy the specialty can never be fake.