Make Up for Men?

Posted: Jan 02, 2010 | Views: 215 |

Make Up For Men

Do Guys Wear Make Up?

By Johnny Blogger – as consultant with www.mychicagotherapist.com

If you are a guy and reading this article, you are likely looking to find out if men just like you really wear make up and use cosmetics. The truth is that many dudes today, straight and gay, are checking their anxiety at the door when it comes to exploring this topic. Why? Because the use of male cosmetics, also known as "tone enhancers" have more common among commonplace in recent years.

Here a bit of information that may help you feel better – according to a 2007 survey, men spent over $4.8 million on male grooming products in the U.S (2007, Forbes Magazine). It is safe to assume that this number is much higher given the propensity of most men to feel embarrassed about sharing their own personal truth.

Depression and Male Body Image

According to John D. Moore, Ph.D., a Chicago therapist and behavioral consultant who works with many men who struggle with body image, the use of grooming products and cosmetics is more common that one might think. "Many male executives I counsel and coach, particularly guys in their mid-40s and 50's have shared with me that they use some type of cosmetic as part of their daily grooming routine. I've never taken a poll but I would guess 30% have shared this" reports Moore. "I have heard more than once that they use these products to help them keep a competitive edge against their younger counterparts as well as feel better about their overall appearance. It is not uncommon for men to struggle with feelings of depression and anxiety regarding their body image. Sometimes, the use of grooming products can help a person feel better about how they look because they feel they are doing something tangible to make change, such as using a bronzer or concealer" adds Moore.

What types of cosmetics do men use?

The types of cosmetics that men use can run the gambit, ranging from:

  • Bronzers
  • Mascara
  • Under eye enhancers
  • Lip balms
  • Hair dyes
  • Bear dyes
  • Foundation (Tone enhancers)
  • Moisturizers (yes this is considered a cosmetic!)

Where do men buy cosmetics?

It used to be that men would have to secretly buy cosmetics at a drug store far away from their neighborhood out of fear of being seen by neighbors and friends. Usually, the products purchased were marketed to women. Today however, cosmetics are marketed directly at men. Just pop into www.sephora.com or just about any chain retailer and see for yourself. This is because Wall Street has gotten hip to the multi-million dollar untapped market of male cosmetics!

Summary

Men who wear makeup or cosmetics are not the stereotypes that some images in the media have made them out to be. The truth is, many masculine guys use grooming products everyday and cosmetics are part of their daily ritual.

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    body image and men

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