Why has the GHD IV Styler become so cheap to buy? I know it is common for consumer goods to drop in price as time goes by. For example, when video tape recorders first came out they would cost upwards of £400. While towards the end of there life in the 1990's they cost just over £90 for top end brand. This trend was repeated with DVD players and other electronic goods.
But why have GHD Hair Straighteners come down so significantly in price?It is now possible to pick up a brand new set of GHD Hair Straighteners for under £100. These deals often come with free special delivery (worth £8.25), a free GHD heat protection spray (worth £9.95) and a free heat proof mat (depends on the quality but costs upwards of £5.99).
Before we start thinking the GHD IV Styler is following the same trend as video & DVD players, lets take just point out a couple of major differences. Firstly, the GHD IV Styler has very little realistic competition. The GHD IV styler is widely regarded on a consumer and professional level (hairdressers) as the number one hair styling tool.
Secondly, as techniology developes the cost of production reduces and so retail prices reduce. Well my answer here is that GHD have not passed on, any reduction in production costs to the retailer (salon owners). In fact cost prices have increased as a result of a increase in the RRP. Going back to when the GHD MK1 to Mk3 were on sale they had a RRP of £99, now the MK4 GHD styler has a RRP of £119.
So what has been reducing the retail prices? The answer here is simple. Online competition, with online retailer trying to out do one another to become the cheapest website for GHD IV Styler . I myself, work at a hairdressing salon and i know the cost price of GHD IV Styler. Even if these online stores receive massive discounts on there products, they can still only be making between £6-8 a set and in some cases maybe a loss. I possed this question to a senior GHD worker at a GHD event early in the year. Her response, was that she believed, they were using them as loss leaders to drive traffic to there sites. In the hope they retain the customer for future purchases of hair & beauty products.
I don't really buy into this theory.Many people will only buy a straightners and not additional shampoos and styling products. So, i am not really sure how this works, as a long term business strategy. One thing for certain though, is that the consumer is certainly benefiting from these reduced prices. If you want to find out more about GHD and find the Best price on GHD hair straighteners, then visit our website GHD IV Styler Stockists.
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