There's plenty of mumbo-jumbo about to catch the unwary. Fortunately there are down-to-earth blogs like Sell Crafts Online where you can get expert advice, plain and simple. You can also pick up your free copy of the highly acclaimed fact file "Craft Success Online".
If you want to sell crafts online then it stands to reason that you're going to have a much easier time of it, and be much more successful, if you can put your crafts in front of as many people as possible. Without a doubt doing well in the search engines is of great benefit, but is there a danger that we can put to much effort into one area and find our craft business suffering as a result?
There's a lot of hype about SEO - search engine optimization - a lot of mumbo-jumbo. Some of it is just the language of the subject. Every business has it's own phrases and terms and SEO is no different. Some of it though is at the very least misleading.
Search engines like to be able to figure out what your site is about, so basic SEO is simple. To sell crafts online, make your blog or website specific. Don't go off here, there and everywhere. If your craft blog is about knitting, fill it with relevant, useful, regularly updated information about knitting - the search engines will love you. Don't make it about what you did at the weekend, or where you're going on holiday or what new car you are interested in... and about knitting. Do that and the search engines aren't sure where to put you, and you won't rank well.
But concentrating just on the search engines is getting unbalanced. Being active at relevant forums can draw traffic to your craft site, guest writing on other blogs can do it, article marketing can get individual short posts ranked higher in the search engines than your site might, especially if you target specific keywords... and there I go using "trade" words and phrases, some of which might be complete mumbo-jumbo to you!
The point is, that as important as good SEO can be it's not the only way to ensure you can sell crafts online. You need to do some research into the areas you don't know well and learn how to best market and promote your crafts. Selling online is not a five minute fix, as some would have you believe, but the market is so huge, so much bigger than you could reach in any other way, that it's worth a little effort to get it right.
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