Essentially, that's where the power of advertising is going. It's all about Search. And Search is only going to become more important over the next ten years. If you can get on that coveted first page organically, well then, more power to you!
I know you probably have read other articles about writing SEO copy and how it relates to achieving high search rankings, there are plenty of them to go around. But some of the articles are complicated; some are too long, others boring. Still others don't explain that great SEO copy is rarely effective just on it's own - in order to get those high rankings (which is the goal after all), you have to do other things too. So, we decided that what most people really needed was a "down and dirty", easy to understand, ten step method. You ask, and we deliver. Here are the official ten steps in order:
1) Check your Competitors
who are your competitors? Do you know? If you don't, you may want to go online and do a search for your product or service. Who is on the first two pages? That is your target. Those are the companies that you want to compete with. Because right now, they are getting your customers. Take a look at their website. Notice the copy. Analyze their business. Are they successful? What are they not doing right? Look for the holes. You're going to meet the needs of their customers (that they are not fulfilling) so they become YOUR customers.
2) Research your Keyword Phrases
Remember, Keyword Phrase research is critically important. It can also be a little tricky. Do you know what keywords or keyword phrases your customers search for when they look for you? Are you sure? Se what your competitors are using. You can do this by right clicking on their home page, selecting "View Source" and then checking their keyword Meta tag. Next, go on to Overture.com (Now Yahoo), click on "Visit the Advertiser" section, and use their Keyword Selector Tool. Its great - and its free. You can also use Wordtracker.com, but it does cost $7.50/day.
3) Write Good Copy
Now its time to start writing. Or re-writing. And if you can't write, you can hire a website copywriter to do it for you. The bottom line is to write about benefits, not features. Don't tell them how great your company is. They will discover that for themselves when you overwhelm them with your service and deliver the perfect product that meets their every need. Make the copy to the point and snappy. Make it sure it has impact, and asks the potential customer for their business.
4) Integrate Your Keyword Phrases
After you figure out which keyword phrases you want to use on your site, you need to integrate them into the copy of your site. Think Home Page and Services page as the most important pages to use them on. Essentially, you want to them to make up 5% of the total words on the page. It's not that hard actually. Just don't use them all over the place like some stupid copywriters do - you could get de-listed from the search engines. Definitely use them in your headlines and sub headlines. That will get you extra points, so to speak.
5) Check your Links, Build if necessary
Do you have any inbound links pointing to your site? If not, no amount of awesome copy is going to get your site high rankings. Links are very important. And even more so for Google. Go to linkpopularity.com and see what you have. Also check your competitors. If they have more than you, you need to get some high quality links. You can either do that yourself or hire someone to do it for you. It can be time consuming and expensive. But you gotta do it. It makes you look important to the search engines. A good way to do it is to make sure you are listed on directories, including DMOZ and industry related sites. Go to incominglinks.com to see which ones you should be listed on. Then write articles and submit them to article submission sites. That could potentially give you hundreds of links for free.
6) Use Go Rank's Analytical Tools
GoRank.com is a fantastic free resource for SEO. They have a Keyword Density Analyzer, Link Popularity Analyzer, Top 10 Keyword Analyzer, Research, News and lots of other great stuff. It's a great tool and something I use every day. It will help you in your SEO copy efforts.
7) Submit to the Search Engines
After you've ensured that your website copy and all the other important SEO considerations have been completed, it's time to submit to the Search Engines. Do it manually. Go to the search engine and do it yourself. Definitely don't pay someone to do it for you. You may have to resubmit a few times, but eventually, your site will get noticed.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Basics of Search Engine Optimization (seo)
- Search Engine Optimization (SEO) - An Overview
- Simple Search Engine Optimization - SEO Tips for Google, Yahoo and Msn
- Search Engine Optimization SEO
- Search engine optimization (SEO)
- Natural Search Engine Optimization (seo)
- Why Search Engine Optimization (Seo) Services From India Are A Craze?
- Search Engine Optimization (seo)




What Are The Best Sources Of Credit Repair Information?
By: Hector Milla | 11/12/2009Getting your credit reports on time, accurately, reliably and affordably is everyone’s wish today.
Are Credit Card Debt Consolidation Companies A Better Alternative To Bankruptcy?
By: Hector Milla | 11/12/2009Credit card debt consolidation companies are a favorable alternative to bankruptcy if you are willing to follow the repayment plan.
Steps Involved In the Proceedings of a Bankruptcy Credit Repair
By: Hector Milla | 11/12/2009Bankruptcy is the state where one cannot meet his financial obligations when they fall due because debts are overwhelmingly more than he can handle.
Are There Risks Associated To A Credit Card Debt Consolidation Company?
By: Hector Milla | 11/12/2009When someone becomes overwhelmed with credit card debt, the convenience of having it all combined through debt consolidation sounds like a great way to get finances back under control.
How to Make a Good Credit Repair
By: Hector Milla | 11/12/2009A good credit repair will help in improving the credit score of a person with a poor credit report.
How Do I Go About With My Credit Repair Services?
By: Hector Milla | 11/12/2009Once you find out a reputable company to offer credit repairing services, you can never sit back and relax. You need to follow up for information so that you will confirm that the company is willing to work for you.
How Does Credit Repair Affect My Loan?
By: Hector Milla | 11/12/2009Getting a loan when you are repairing your credit is more difficult compared to a person who has a good credit history.
Relation Between List Building and Joint Venture
By: Mukeshh Kumarr | 04/09/2008 | Business IdeasIt's no secret that JVs (joint ventures) and cross promotions are one of the most productive ways to make high volumes of sales on the Internet. Today I want to talk about why they work so well, and how you can make the most of them to explode your online income. Traditionally, JVs are most common between two people who have created a product and are selling it online.
A Regular Flow of Content is What Search Engines Want and Require
By: Mukeshh Kumarr | 01/09/2008 | BankingThe Internet is full of Saturday Morning Bloggers. These bloggers ignore their blogs all week, then they post a few dozen articles in their blog and then spend a few hours adding comments to other blogs. This is a great way to spend a Saturday, but it provides very little SEO marketing benefits.
What is Article Marketing Management and How Do You Benefit From it
By: Mukeshh Kumarr | 31/08/2008 | SEOArticle marketing simply refers to using articles about a specific topic to act as a markethng tool. As a business owner or seller of a product/service, you write articles that are relevant to your industry and you provide useful information that your customers would benefit from.
Using Article Marketing to Help Build Expert Status in the Regression Market
By: Mukeshh Kumarr | 30/08/2008 | EthicsBuilding a reputation as an expert is essential for a successful article marketing campaign. It's not enough to write an article, submit the article to directory site and hope that customers click on your back links to learn more about you. You must sell yourself.
The Best Reciprocal Links Still Good for Your Best Home Business
By: Mukeshh Kumarr | 22/08/2008 | Online BusinessThe best links you should try to build for your best home business are definitely one way links. One way links are back links which link from another website to yours without any need for you linking back from your site. A lot of people with great home business ideas are unsure of reciprocal link exchange.
SEO Copy! Down & Dirty Details
By: Mukeshh Kumarr | 22/08/2008 | CreditEssentially, that's where the power of advertising is going. It's all about Search. And Search is only going to become more important over the next ten years. If you can get on that coveted first page organically, well then, more power to you!
How to Make Sure That Your Online Businesses Get You Amazing Profits
By: Mukeshh Kumarr | 22/08/2008 | Internet MarketingDo you have an online business that's not generating the online income you expected? Well if it's any consolation, you're not alone. Many online businesses have experienced the 'deadly silence' of the Information Super Highway at some time.
The First Steps to Creating Dynamic Ebook Covers
By: Mukeshh Kumarr | 21/08/2008 | Affiliate ProgramsIf you have a web site selling a service or information product, you no doubt understand the importance of having a good sales letter. All a sales letter really is, however, are words that try to convince an individual to buy what you have to sell. As they say, a picture is worth a thousand words, so having a well designed ebook cover is an excellent way to help improve your sales and conversions.