Royal Caribbean – Innovation in Action

A recent survey by www.idealcruising.co.uk of it's British customers on board a Royal Caribbean cruise around the Mediterranean revealed that the number one reason that they chose Royal Caribbean was because they perceived the cruise line to offer non-traditional cruises. When digging deeper it was clear that customers had been swayed by Royal Caribbean's advertising campaigns that had featured product innovations such as a rock climbing wall, an ice rink, and flow-rider.

Royal Caribbean’s Flow Rider produces artificial waves that recreates a surfing environment on the deck of the ship. The flow rider which is features onboard Royal Caribbean's Freedom of the Seas, Liberty of the Seas, and Independence of the Seas shoots waves at 30 MPH, and an incredible 60,000 gallons of water a minute. It's a great feeling riding the waves on board a 150,000 tonne ship that is riding some even bigger waves below you. Falling off however in front of several hundred people watching you can be humiliating however!

 The rock climbing wall is a really popular feature, and all the safety aspects are covered. Royal Caribbean staff are there to supervise you in a one-to-one ratio, and they are there to support you if you are struggling. Helmets and special rock climbing boots are also provided, and the great thing is that this is all at no extra cost. You don't have to have any previous experience and as long as you have reasonable fitness levels it is a great introduction to an exhilarating sport.

 Another popular aspect of Royal Caribbean the various whirl pools that are located on the main deck. These are open all day and also in the evening, and after dark they are a popular hang-out place for teenagers.

For those that prefer a more energetic cruise, Royal Caribbean have an amazing state of the art gym, with an array of cardiovascular exercise machines all of which face out towards inspiring panoramic views of the ocean when the ship is at sea. There are also a selection of aerobic, spinning and yoga classes taking place throughout the day.

Ice skating is yet another differentiating activity that is available, which defies the conventional thinking of what you can do on a cruise. For those however that prefer not to be inside on a sunny day, roller blading up on the main deck is a good alternative, and for those less energetic, the mini golf again on the main deck is great entertainment for all the family and even those not blessed with sporting acumen. 

 Those responding to the survey when probed about the priority that they put on the ship's facilities and product innovations showed that it was not the individual product features that were important, but more the collective impact that they had in creating an image of a cruise that was a fun experience and pitched at a more youthful audience. Respondents also referred to on board activities such as karaoke, themed disco nights in the main concourse of the ship, and state of the art gyms as other examples of what made the experience on board a Royal Caribbean ship a positive one. When asked about if they would consider a cruise again with Royal Caribbean, over 90% replied positively, with value for money as the number one factor, followed by high customer service and then entertainment