Marketing to Gen Y

<h1>Marketing to Gen Y</h1>Author: <a title="Sparxoo" href="http://www.articlesbase.com/authors/sparxoo/122834.htm">Sparxoo</a> To understand the market influence of Gen Y, let’s begin with some simple math: 150+50=200. Put a dollar sign in front of the 200 and billion behind it and you have the total buying muscle that is Gen Y. Gen Y spends nearly $150 billion out-of-pocket with nearly $50 billion in buying influence, tallying the buying power of teens and young professionals to $200 billion. These teens and young professionals (many not having left the nest) influence 81% of their families’ apparel purchases and 52% of their car choices, according to online marketing expert, Kelly Mooney. Generation Y can be difficult to market to, because they are acutely aware of the fact that they are constantly bombarded with thousands of messages every day. Whether it is in print, on their phones, tv, web or outdoor, Gen Y has emerged as a generation that has learned to ignore. And what are they buying? Think impact. Of teens 12-17, 91% are investing in products that invest in social causes and 89% would abandon brands for those creating positive social, economic and eco impact, according to Cone/Roper. Remember (RED)? (PRODUCT) Red was cause-related-marketing at its most shining, sparkling, computing, t-shirt wearing best. Apple Inc., American Express, Starbucks, Converse, Gap, Hallmark, Dell… and the company all star list goes on. Apply some of the basic trends of Gen Y to your medium and voilla you’ve gotten a glimpse of a possible future. Impact is just one of the many strategies we’re going to discuss. When we consider the state of the media, we shouldn’t just jump on the bandwagon and say “told ya so” or “too bad so sad” to newspapers or tv. Despite conventional thought, every media has a future. Just as tv didn’t kill the radio star, or the Hulu squash prime time, there is a future for all media. Though it might be difficult to envision a tween picking up a newspaper, what if that newspaper were the Daily Kos? Think out-side-of-the-box. Don’t let innovation be trapped above the fold. Consider the future of media as Gen Y updating tradition. So how can your organization capture the attention of GenY? How can you build a brand that will have Gen Y coming back for more? To read more about <a href="http://sparxoo.com/2009/03/27/marketing-to-gen-y/">marketing to Gen Y</a>, visit <a href="http://sparxoo.com">Sparxoo.com</a>.About the Author: Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development. See our talented team of experts and our parent company dCap Advisors.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/culture-articles/marketing-to-gen-y-1023671.html" title="Marketing to Gen Y">Marketing to Gen Y</a>

To understand the market influence of Gen Y, let’s begin with some simple math: 150+50=200. Put a dollar sign in front of the 200 and billion behind it and you have the total buying muscle that is Gen Y.

Gen Y spends nearly $150 billion out-of-pocket with nearly $50 billion in buying influence, tallying the buying power of teens and young professionals to $200 billion. These teens and young professionals (many not having left the nest) influence 81% of their families’ apparel purchases and 52% of their car choices, according to online marketing expert, Kelly Mooney.

Generation Y can be difficult to market to, because they are acutely aware of the fact that they are constantly bombarded with thousands of messages every day. Whether it is in print, on their phones, tv, web or outdoor, Gen Y has emerged as a generation that has learned to ignore.

And what are they buying? Think impact. Of teens 12-17, 91% are investing in products that invest in social causes and 89% would abandon brands for those creating positive social, economic and eco impact, according to Cone/Roper. Remember (RED)? (PRODUCT) Red was cause-related-marketing at its most shining, sparkling, computing, t-shirt wearing best. Apple Inc., American Express, Starbucks, Converse, Gap, Hallmark, Dell… and the company all star list goes on. Apply some of the basic trends of Gen Y to your medium and voilla you’ve gotten a glimpse of a possible future.

Impact is just one of the many strategies we’re going to discuss. When we consider the state of the media, we shouldn’t just jump on the bandwagon and say “told ya so” or “too bad so sad” to newspapers or tv. Despite conventional thought, every media has a future. Just as tv didn’t kill the radio star, or the Hulu squash prime time, there is a future for all media. Though it might be difficult to envision a tween picking up a newspaper, what if that newspaper were the Daily Kos? Think out-side-of-the-box. Don’t let innovation be trapped above the fold. Consider the future of media as Gen Y updating tradition.

So how can your organization capture the attention of GenY? How can you build a brand that will have Gen Y coming back for more?

To read more about marketing to Gen Y, visit Sparxoo.com.

Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development. See our talented team of experts and our parent company dCap Advisors.

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/culture-articles/marketing-to-gen-y-1023671.html

Article Tags: marketing, social media, strategy

Related Videos
Related Articles
Ask / Related Q&A

Play

Learn About Media Marketing

Play

How to Turn Your Friends Into Fans and Evangelists - Social Media Tips

Play

Online Brand Popularity Check - Shark Media Design - Alex Centeno MBA.

Play

How to Write a Marketing Plan

Play

Mobile Media Marketing Search

Latest Culture Articles
More from Sparxoo

Who Puts The Good Into Good Deed?

By: Knight Pierce Hirst | 25/12/2009
The dictionary defines deed as a thing done; act. A good deed is a thing done on behalf of others.

The cause of High Rate of Suicidal Tendency in Western Countries

By: Prof.dr. Ibrahim Khalil | 24/12/2009
It is interesting that the suicidal tendency in the very poor Islamic counties is extremely low in comparison to the high rate in the very rich western counties. This is simply because the non- balanced provision for both the body and the spirit. Remember that man is composed of two parts, body (material) and Spirit; both need well-balanced nutrition!]

William Hill Casino Club - Now Available In A Further Seven Languages

By: Gen Wright | 24/12/2009
From 16th December a further seven languages will be added to the suite available on William Hill Casino Club.

Does Change Always Change Minds?

By: Knight Pierce Hirst | 24/12/2009
The dictionary defines the verb change as meaning to make different or to alter. However, some change makes more change.

The Classification of Chinese Peking Opera Mask

By: Venturiwang | 24/12/2009
The classification of Chinese Peking Opera mask usually base on two kinds of classified method: the type of the Peking Opera mask and the color of the Peking Opera mask.

People That Annoy Me

By: Kasan Groupe | 23/12/2009
Perhaps I’m just easily irritated, but certain types of people really annoy me. I don’t like seeing them on the street, I don’t like being forced to make small talk with them and I don’t like dating them.

Asarah BeTevet – The 10th of Tevet Fast

By: chavi | 23/12/2009
On the 10th of Tevet, Nevuchadnezzar King of Babylonian started a siege on Jerusalem. From that day no one was allowed to enter or exit the holy city.The 10th of Tevet, which is the date that marks the beginning of the siege, was what eventually led to the destruction of the Holy Temple. This date was declared a fast day and a day of mourning in Jewish tradition.

Twitter is Profitable to Everyone

By: Sparxoo | 24/12/2009 | Networks
Twitter has struggled for a long time to find a profitable business model. The wait is finally over and the microblogging site has turned a profit. Twitter will make search deals with Google and Microsoft’s Bing for $25...

Google Heats Up Smartphone Competition

By: Sparxoo | 24/12/2009 | Business
When Apple debuted the iPhone in 2007, they undoubtedly revolutionized the Smartphone, and raised the bar for other companies to follow in their footsteps. Many have tried, but none have been able to develop “the next...

The Next Generation of Crowdsourcing

By: Sparxoo | 23/12/2009 | Online Business
This year, we have analyzed many trends in the luxury industry, pop culture, Gen Y and social entrepreneurship. Among these trends, one of the strongest and most promising is crowdsourcing. We have written a case study...

Personifying Your Audience

By: Sparxoo | 22/12/2009 | Advertising
Think about some of the most iconic cartoon characters of all time: Mickey Mouse, Donald Duck, Roadrunner, etc. What do they all have in common? The cartoonists personified animals and even...

How Gen Y Can Leverage Social Capital

By: Sparxoo | 22/12/2009 | Networks
Social capital, a term that was once limited to and only understood within the field of social science, is now a common term among those in communications and technology fields. Referring to the network of people and the connections between them, social capital is a key tool in social media today. Some people spend...

Using Newsletters to Drive Business

By: Sparxoo | 21/12/2009 | Business
Developing a newsletter is a great way to engage your users and generate site referrals. Newsletters give your readers a call to action (whether it’s a discount or joining your social cause), enable you keep in touch with your audience and can be effectively measured to refine your strategy to maximize your digital impact. Take a look at the image below to see a snapshot of ProBlogger’s website traffic. Each spike is the result of...

Tumblr Offers New Features for an Early Holiday

By: Sparxoo | 18/12/2009 | Networks
Though Tumblr is a bit of an underdog in the blogging world, the people behind this powerful platform are continually finding new ways to make blogging even easier for their 2.5 million users. This week, the Tumblr team announced a slew of new features that will do just that – make blogging easier, and give users more...

Tech Trend: Collaboration

By: Sparxoo | 17/12/2009 | Networks
f the rise of social media is any indicator, the web has brought us closer together. With social networks reconnecting us with former schoolmates and old friends while enabling us to form new relationships, the web is meant for collaboration. The web is a collaboration-based platform (think Wikipedia and...