Piyush Bakshi is a full-time content provider working with Gate58 which owns VendorDemo.
The evolution of the internet has made browsing a more interactive experience; by means of Web 2.0 applications such as blogs, wikis, forums, webcasts, podcasts, etc people can now be seen and heard to a far greater extent than earlier, they can voice their views and make their opinions count. This has come as a boon to ecommerce as now online retailers can tap into this vast user network and reach out to current and prospective customers.
The efforts of companies to leverage the intelligent and informed online user via the various channels mentioned have led to the arrival of CRM 2.0. Most CRM applications these days carry modules that enable the merger of the best Web 2.0 technologies and processes with your existing applications. This allows your business to enrich its database with information on the likes, dislikes, and buying patterns of online customers. You can also market your product that much more forcefully and get people to talk about it instead of having a dedicated marketing team to do the job.
CRM 2.0 is about making CRM truly collaborative where the business and the customer are on the same platform to take the business forward for the benefit of both. You can engage and involve the customer across multiple points. The customer decides the channel of communication best suited to him, he is spared spam and unwanted cold calls and you benefit from targeted and streamlined marketing.
Prospective customers prefer to put their faith in the word of someone they can identify with, that means a fellow web surfer, blogger, or forum member. It works to your benefit, especially if you own a small business. By implementing CRM 2.0, you can reach out to vast numbers, get qualified leads, and convert leads into business. CRM 2.0 encourages a two-way exchange of communication as an ongoing process carried out in multiple phases across multiple channels so that each purchase or business interaction strengthens the relationship between the buyer and the seller.
CRM 2.0 is of importance to both online as well as brick and mortar businesses as both can use the tremendous reach of the internet to generate and utilize information which can help them to sell more efficiently and increase their customer base. More importantly, a shared ownership of the communication process means that customer inputs are treated with respect, this helps to improve the quality of your products and the level of your services and thereby an improvement in the customer experience. A word from a satisfied customer is worth much more than any marketing effort and if you can leverage Web 2.0 you share a platform with your satisfied customers to market your business.
So if you wish to deploy a CRM solution that is compatible with Web 2.0 operations and processes, you would do well to do some research online so that your business reaps the benefits every CRM-related activity.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Why CRM Should Start At Your Web Site
- Want to Maximize Profits? CRM for small business is the key
- CRM Solution for Better Customer Managemen
- Online Marketing Works, But our Web Sites Don’t?
- David Valentino Joins Commence CRM
- Commence CRM Names Business Development Manager
- CRM in Education
- How CRM can help an organization to get to the next level?
Security Signs - Protect Your Property
By: Jessica Pear | 25/11/2009Speaking directly and being precise in communication not only drives your point home, but leaves little room for uncertainty. Written communications should be direct and straightforward, as well. State your message clearly and concisely and people will respond. Security Signs are a great way to get your point across, whether that message is a directive, alert or warning.
Road Signs - Signs, Signs, Everywhere are Signs
By: Jessica Pear | 25/11/2009Smaller parking lots, office parks, facility grounds, marinas and campuses are really no different than public roads; traffic needs to be directed in and around the area of your business. The best way to help traffic navigate your property is by installing the proper road signs. Drivers need the guidance of a well-placed road sign to tell them in which direction to go, where to and not to park and which areas might be dangerous or off limits.
Parking Sign - A Space for Everything and Everything in its Space
By: Jessica Pear | 25/11/2009Certain spaces, particularly closest to the entrance of a building, must be reserved for those individuals who are handicap. Those specific spaces must have a handicap parking sign. Other areas of your parking lot should include additional signage, such as Employee Parking Signs, Visitor Parking Signs and so on.
Street Signs - Point the Way
By: Jessica Pear | 25/11/2009This little item is invaluable in the navigation of highways, expressways, avenues, streets and roads. Without this item, drivers would wander around aimlessly searching for their destinations. We take this item for granted, and when it is missing we wonder when one will be installed to take its place. This indispensable item is the common, but very important, street sign.
Safety Signs - The Safe Way is the Only Way
By: Jessica Pear | 25/11/2009The potential for accidents, injuries and even death is great. And yet, every day millions of workers perform their duties, complete their tasks and are home for dinner with their families. Safety is a mindset that should be practiced all the time in every situation. Sometimes, workers forget to take the proper precautions…Safety signs are there to remind them.
Personalized Signs - Your Sign, Your Message
By: Jessica Pear | 25/11/2009Businesses and organizations aren’t any different. Each find it important to personalize many items throughout their buildings and around their properties as a way of extending their brand or name. One of the simplest and most effective ways to extend your brand or add a personal touch to your parking area or facility is through the use of Personalized Signs.
Handicap Signs - Parking with a Purpose
By: Jessica Pear | 25/11/2009The Americans with Disabilities Act (ADA) is a Federal law that protects the civil rights of individuals with disabilities. Business parking lots, municipalities, condominium complexes, office parks, shopping centers, and most other locations must accommodate disabled drivers by allocating and clearly marking parking spaces with handicap signs (also known as ADA Signs).
Live Answering Service as a Replacement for Voicemail
By: Kurt Duncan | 25/11/2009As a medical professional, of course you wish that you could respond to the needs of your patients at all hours of the day, but as much as you care, it's impossible to be available all the time. Doing so would result in a constant stream of night's sleep interrupted and vacations and holidays disrupted, which is not only unrealistic, it’s unhealthy!
Breathe Easy About Your CRM
By: Piyush | 15/03/2008 | Customer ServiceA decision to deploy CRM is a major strategy initiative and often companies are faced with questions regarding the usefulness of CRM.
CRM 2.0 for Your Business
By: Piyush | 15/03/2008 | Customer ServiceTap into Web 2.0 to exponentially increase the effectiveness of your CRM efforts, particularly useful if you are running a small business.
What is Mobile CRM
By: Piyush | 15/03/2008 | Customer ServiceLearn what Mobile CRM can do for your business. Improve the productivity of your field executives and convert more leads into sales.
Marketing Automation for your Online Business
By: Piyush | 11/11/2007 | Online BusinessMarketing automation is the key to a successful online marketing strategy. Etailers should be aware of the enormous potential of marketing automation software for getting leads and converting leads into business.
Small Businesses and Web-based CRM
By: Piyush | 07/11/2007 | Customer ServiceWeb-based CRM is here to stay and for good reasons. It is a powerful tool for SMBs which if utilized correctly enables them to compete against their bigger rivals, cut costs, and deliver greater satisfaction to the customers.