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Customer Service Coaching

My credo: "Common sense is instinct and enough of it is genius."  These 7 steps are basic common sense to providing consistent and inspired service.

1. Be confident. Know your stuff. Product knowledge can be a deal breaker so make sure you are up on all you need to know to provide the service or respond to a customer inquiry. If you are not up to date you will appear unprofessional, ill informed and the customer will go somewhere else.

2. Smiles sell. Smiling makes you happy.  Test the theory right now by putting a big broad full teeth smile on your face right now. Within a short period of time you will feel different because your brain reacts to distinct facial movements and will release endorphins (the happy chemical) altering your mood and you become happier. When you are happy you make others happy and happy customers buy more.

3. Be LAST. When a customer has a complaint use the acronym. Listen, Apologize, Satisfy, Thank. Customers want to be heard so listen to them, authentically apologize for their experience, find out what would be a mutually satisfactory solution and offer it, then sincerely thank them for bringing this to your attention. Remember this is a time when it is okay to be LAST.

4. Be Extra Ordinary. Do the little extra things to serve your customers. Rather than just telling a customer where to find things – show them. Offer solutions or ask questions to learn more about what they need. The only difference between Ordinary and Extraordinary is the little ‘extra’ up front. Customers notice these ‘little’ things and they remember!

5. Eye contact. Look your customers in the eye when you are speaking with them. They know you are sincere when you are engaged with them. 

6. No Jargon! No one wants to feel dumb and the easiest place to feel that way is when employees use jargon, techy talk or science speak. It is patronizing and makes customers uncomfortable. Customers expect you to be an expert and they respond better if you speak in plain language they can understand.

7. Beefs are private – customers do not want to hear staff grumbling. Really they don’t. Customers want to feel they’ve chosen a winner and if they overhear disparaging remarks about your business they will second guess their choice. So don’t share your minor complaints with them and what ever you do don’t let them hear you talking among yourselves about your issues.

~Terreeia Rauffman

Terreeia Rauffman

Terreeia is the founder and principal of Tocch Performance Development. She is a certified executive coach, consultant, speaker and experienced facilitator.

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