Larry Easto is a best-selling business writer, syndicated columnist and author of 4 e-books about real estate marketing. He is publisher of http://www.real-estate-marketing-link.info
For more information about developing a positive attitude, see http://www.real-estate-marketing-link.info/client_appreciation.html
Letting your clients know much you appreciate hep maintain a good relationship with them . This will encourage them hire you again...and refer new clients to you.
Tell Your Clients That You Appreciate Them
Don't fall into the trap of assuming that clients know how much you appreciate their business. When appropriate tell them how much you appreciate them as clients.
Many people like to keep in touch with clients by sending greeting cards. Without going overboard with flowery language, you can include a discreet client appreciation message such as “...I appreciate the opportunity of serving you as a client”...or something thing similar.
You can also send occasional personalized mailings ...computer-generated letters...that serve as special newsletters that will keep client up to date on your business activities, market condition or other topic. These mailings can also serve as a means of expressing your client appreciation.
Hold A Client Appreciation Event
These are special events that may or may not be related to your normal business activities.
They could include specific activities such as parties or reception that you host. Or they could also be group outings to cultural or sports events.
As an added bonus, you can offer clients the opportunity to bring guests to the event. By bring guests to your client appreciation events, your clients are in effect endorsing you and your services. Being 'pre-qualified' by your clients makes it easier for you to build relationships with these potential new clients.
Be warned however, there are downsides to client appreciation events.
They often require considerable time, money and effort to plan and conduct. These an be wasted resources if only a few clients attend.
Also, if you inadvertently miss inviting key clients, there may be hut feelings that could wind up causing you problems.
Special Offers From Other Businesses
Your network of contacts represent a rich pool of resources by which you can also demonstrate your client appreciation.
Business succeed when their owners maintain a network of other businesses. Sometimes these owners exchange information, other times they refer clients to each other.
Work with your network of contacts to come up with special promotions and offers for your clients. As a real estate agent, you might arrange special discounts from the tradespeople you know. Or perhaps you could offer your free seeds or planting from a landscaper.
These kind of special offers represent a win-win-win scenario. By means of the special offer, you demonstrate your client appreciation.
Your clients receive a value added benefit
And your network contacts connect with potential clients whom they might not otherwise be able to connect with.
Telling...and showing...your clients that you appreciate them however you choose to do so with strengthen your existing relationships with clients. This will help them remember about your great service.
As satisfied clients, they will be very happy to hire you again...and refer their friends and acquaintances to you.
What a great reward for showing your client appreciation!
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