Ari is the owner of http://www.onlinemarketing2you.com, feel free to copy articles but must include author's name and URL
Today the author would like to share experience in Marketing Strategy, look simple on the surface, honestly it's not easy, the biggest mistake that people makes is not compiling data research during market research analysis and jump to marketing strategy, and minimum knowledge about their competitor, although the incumbent is very good bluffer in terms to face to face with customer, believe me this kind of strategy doesn't work, it will be disappointment at end.
One must do their home work, before applying marketing strategy, it should collect all the related marketing intelligence to your handbook, competitions, market share, pricing strategy, raw material strategy outsourcing, numbers of employee of our competitor, knowing existing contract or business venture with customer and or clients, how many sales task force working for targeted customer and project, movement of their head quartets and policy makers, update news on government issues regulating with pertinent law related.These are basic information's that any marketers at least should have in their mind otherwise it is just wasting another time and will be in vein.Or if you want to simplify it divide into 4 quadrant P E S T( Political, Economy, Social Culture, Test or Targeted), I hope I got that right.
After exercising with the above descriptions at least 1 year on sales field, the incumbent will have the feeling insight and if he has the intelligence knowledge in his head, he can Rock and Roll any competition to his advantage. Yet the management will surely has to support otherwise it is useless.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Marketing Research
- Why is International Market Research so Important?
- Using Technology Market Research to Uncover Software Sales Leads
- 4 Powerful Ways to Do Market Research and Uncover a Profitable Niche for Free
- Article Marketing-market Research Techniques
- Niche Market Research - 7 Easy Steps
- How To Outsource Market Research In The Uk?
- Understanding the Notion of Market Research Strategy
CUSTOMER RELATIONSHIP MANAGEMENT
By: Yamunapriya | 13/11/2009Developing, maintaining, and sustaining the close bond between the customer and company is known as customer relationship. Companies across the horizon, to enrich the bond of customer relationship, are using the new database technologies that enable the management to know all about customers and offer customers a platform to interact with the company. Today, customers and companies share information, which has helped the company to revive their relationship with customers and manage the customer
IT consultancy services- When and why you need it
By: Anupriya Karmakar | 12/11/2009Hiring the right IT Consultancy company or an expert individual can boost your business and help you realize your organizational goals much faster avoiding redundancy.
Consumer Court India
By: consumer forum | 12/11/2009The consumer forum India helps educate customers, to recognize their importance, to advocate their opinion. This is a platform to voice your views, to voice against injustice. Consumer complaint forum operates through campaigning, protesting and lobbying.
IT Help Desk Surveys and IT Customer Satisfaction Surveys Boost IT Performance
By: Howard Deutsch | 12/11/2009Increasing IT Help Desk customer satisfaction and IT Help Desk performance will increase the performance of your organization’s employees and your bottom line. It also reduces pressure from IT customers on CTOs, CIOs and IT Help Desk managers. This article discusses how to increase IT customer satisfaction and the benefits your organization will achieve.
Insurance Industry – Increase Sales and Retention from your Customer Service Team
By: Kate Tammemagi | 11/11/2009The Insurance sector is becoming ever more competitive with the increased popularity of internet shopping. Buyers are less inclined to ring a Company or a Broker. When the insurance buyer does contact, therefore, this is a vital opportunity to persuade the Customer to buy from us. Some core Sales Skills and Techniques will greatly assist your Customer Service Team.
Tips for making Customers a Fan
By: Dale Obrochta | 11/11/2009Changing clients into fans is not hard for some business and when the do they make money. Learn some of the basic concepts in changing customers into fans. See how 3 business are doing just that.
How to improve Listening Skills
By: KISHORE | 11/11/2009This is a brief introduction to the most neglected skill in communication. If you look around you will find that nearly every communication skills book or course misses it. Listening is the single most important skill for professionals, transforming your own ideas into concrete reality: buying or creating expensive toys that you get to play with. However, your clients will only give you money if you respond to their needs. Most clients tend to clients will only give you money if you respond to
$500b needed to reduce global carbon emissions
By: Olukunle Odebo | 11/11/2009Every year's delay beyond 2010 would add another $500 billion to the extra investment of $10,500 billion needed From 2010-2030 to curb carbon emissions, for example to improve energy efficiency and boost low-carbon renewable energy.
Home Business Generating Leads
By: Ari Lestariono | 07/09/2008 | Home BusinessHome Business Generating Leads im facts of life difficulty of getting leads on free leads or take short cut buy leads, yet no proven track record if subscripe leads will convert into sales
Marketing Stagnant
By: Ari Lestariono | 06/09/2008 | ManagementFor home business, home based business and Internet marketing.Although online marketing, the stagnant also can happen, suppose your doing SEO techniques to get promotion on top of search engine, it happens when the old trick or treat don't work anymore, this reality we have to face, yes I know it is frustrating especially for newbies, the only way out is also refresh the strategy by researching again the method in Internet Marketing.Finding new ways and explore more set up, or you will be left behind.
Marketing Aliance
By: Ari Lestariono | 06/09/2008 | Online BusinessToday the author would like to share the experience as Sales and Marketing in Oil and Gas.To encounter any hindrance in future operations in Production Sharing Contractor Company, the idea of alliance strategic with Oil Producer, is really a better way result to minimize the Operation Expenditure.
How to Maximize Your Home Business
By: Ari Lestariono | 06/09/2008 | NetworkingThe difficulties for newbies starting their home business or blogging, they are not immune to distractions of any other sales pitch offer by huge Internet Marketer that has been staying on top for more than 10 years.They are always impressive, with the ad saying can make 5 to 6 figures every months, and it is true.
Marketing Chaos
By: Ari Lestariono | 30/08/2008 | LeadershipBasic succeed in the final achievement in marketing strategy for final results, really depends on the character of top management in a company where you work for. The problems working as middle management as to find resolutions between top management of corporate and realizing the market war games in the field are not easy.
Working at Home
By: Ari Lestariono | 21/08/2008 | Business OpportunitiesThat moment Internet Marketing were likely to be not so competitive compare currently, prevailing it is ferocious, why? It is easy way to get part time job, all you need is a computer or laptop and Internet connection.Especially world wide recession seems to be a very long one, nobody knows when this crisis will be over.
Marketing, Blunder Wrong Move ?
By: Ari Lestariono | 17/08/2008 | Home BusinessWrong move in strategy marketing can create blunder, it should be avoided in early stages, need to be awareness