“marketing Through Service” -how Can Everyday Employees Increase Customer Revenue?

Posted: Jan 23, 2009 | Comments: 0 | Views: 57 | Bookmark and Share

“Marketing Through Service”


How can Everyday Employees Increase Customer Revenue?


                                                                                                                                    


Today, more than ever, businesses are scrambling for customers in a very competitive world. Employees are concerned that if there customer base erodes; their jobs could be in jeopardy. No company or employee is safe when the economy is in trouble. It is especially critical when the economies around the world are in trouble and the competition becomes even tougher. The sales we once took for granted are no longer there, as every company is looking to cut back on expenses. Let’s face it; sales are everything, business starts with customer service and ends with a sale. “Service is the lifeblood of every business, everything flows from it and is fed by it”.  Peter E. Smith



Every business either sells a product or a service and several companies do both. The employee does not have to be in the sales or service department in order to increase business. It is my belief that every employee is a sales and service representative of the business they are employed in. There are several ways an employee can help increase business.



Today we are living in a hi-tech world where we are just one click away from communicating instantly with anyone, or any business at anytime. With this thought in mind, you have to wonder why at times it is so difficult to actually talk live to someone. I know from talking with many people they find it very frustrating. So what can you do to increase revenue for your company?



Networking is the best way every employee can spread the company message. For example, if you were self employed you would want to tell everyone you knew, what it is you are doing. You would want to get business from wherever you could and hope that your friends would recommend your business to others. The company message is just that. It describes what the company does and how it does it. As an employee you should be happy in your position and proud of the company you are associated with. “People rarely succeed unless they have fun in what they are doing”.  Andrew Carnegie. You can start spreading your company message by social networking, which seems to be all the rage today. There are several free websites available such as; Facebook and Twitter to name a few.



Friends and neighbors are interested in who you work for and what it is you do. What you tell them will say a lot about the kind of person you are and the company that employees you. People are always interested and often have ulterior motivates for asking. Maybe they are looking for a job, or have a friend who is. People like to do business with people they like and trust. When someone you know is or was in the market for something your company provides, hopefully they would not hesitate in calling or referring your company. This is how you can increase business revenue for your company. Let everyone you know, what it is your company does. There is nothing worse than running into someone you know who just purchased the very thing that your company provides from someone else because they didn’t know about your company. You feel stupid and embarrassed, after all you are working for the best company and you certainly would want your friends to have the best, wouldn’t you? Let your boss know what you are doing, your actions will let him/her know how much you like and care about your company and it could end up saving your job!



© Copyright Peter E. Smith


Check out my website “Marketing Through Service”, it is loaded with business information on; marketing, sales, customer service, and how to increase your business revenues.  Click on, http://www.marketingthroughservice.com






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    Income

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