John Wilson, Manager Marketing, Liveadmins LLC
http://www.liveadmins.com
Personal selling always has one main intention: sales (or repeated sales). Usually, it is "face-to-face" communication between the salesperson and prospective consumer. Enter World Wide Web and personal selling is changed forever. The initial notion that the Internet is a medium which will not require any human interaction and consumers will just buy from machines has been proved wrong - by the ever increasing demand for customer service from the online consumer.
As the Internet marketplace becomes increasingly global with each passing day, the
Traditional definition of personal selling has changed. But whoever thought that personal selling with each prospective consumer is a phenomenon of a Utopian World? Thanks to Live Chat with personalized greetings and messages with the Live Sales Agents, it is no longer a concept too far in the future. It is already happening!
A Live Sales Agent on your website can greet visitors and once a Live Chat is initiated can tactfully start personal selling. It is a one-on-one personal experience for the customer in the so assumed impersonal world Online Buying and a one-on-one chance for the Agent to target a single individual for personal selling your product or service.
Personal Selling is best utilized by companies which sell services or products requiring display, explanation or personal trust. For example, websites that sell exercise equipment can benefit greatly from the presence of a Live Sales Agent who can explain the displayed product, its functionality, how and when to use it and can even add the personal trust element by saying something like, "I have used that machine, and trust me ... that's the way to go for great abs". Or, on the other hand, products or services that need demonstration can benefit greatly from online personal selling.
The internet can be a very difficult place to sell High Touch or High Taste/Smell products. But for those web sites that do sell High Touch products like rare fabrics, clothes, accessories or High Taste products like fine varieties of chocolate or champagne can make use of the personal selling advantage of Live Chat. The Live Sales Agent on such a website can exploit the element of trust in a Live Human and, depending on his/her capabilities, do some excellent personal selling.
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