Simple Solutions For Attracting New Clients
Since 2007 businesses worldwide have been looking for ways to attract and keep customers in the face of a recession. The media blasts us with depressing statistics on the number of real estate foreclosures and corporate bailouts or bankruptcies, but there are ways to keep your head above water in the face of all the bad news. Let's take a look at some simple things you can do to attract new clients.
Improve Customer Service
When there are fewer dollars to spend, customers look for more ways to stretch that dollar. Promotions and discounts are heavily marketed now, causing the consumer to be desensitized to the big red lettered signs saying SALE! Consumers want the low price (not the padded one) and service that goes above and beyond their expectations. Businesses that offer free consultations or estimates on their services will definitely attract customers, but the service has to follow through to the 'after-care' as well. Here is where the 'above and beyond' comes in. Making a follow up call after the sale can mean so much to a client, if it is made in the spirit of helpfulness, not after-sales. Offering a free service call if there is an issue at the time of follow up won't cost you much, plus it will make the customer happy. Happy customers talk about their buying experience with friends and family, and are more likely to return.
Repackage and Remind
Perhaps your brand and main specialty service is pretty well known, but you want to highlight other services you offer. Repackaging your menu of services can attract the notice of potential clients that may see your company in a new light. In addition, current clients may become aware of services they get elsewhere only because they didn't know you could help them. By simply changing the colors or design of your ads, fliers, website, or menus, you can attract the attention of new clients. Remember, different colors attract different people, a simple color change could draw in a whole new set of clientele.
Be Flexible
Sometimes that winning touch can include changing the rules just a little bit. Be flexible enough to make doing business with you easier for the client. Go to them instead of them coming to you all the time. Deliver a product yourself instead of via the post or a courier. You want the client to think of your face when they are needing your product or service. It makes it more personal. Bend the rules on payment terms just a little bit, so the customer knows you understand what its like to be in a recession. Do special orders, even though it may cost a bit extra, it may mean the customer will come back to you in the future.
Incentives, Not Sales
A sale price can always be matched. The internet has made it possible for the consumer to be more price savvy than ever before, so don't expect to always have the lowest price. Instead offer incentives such as discounts on multiple purchases, a buy one get one deal or a free service call included in the purchase. You want the customer to come to your business, so give them an bonus that the other guys cannot offer. Do your research on the competition and put together an iron-clad incentive that will blow everyone else out of the water.
More Training
Investing in staff training will never be a bad move, but with the purpose of attracting new clients it could be the most important thing you do as a business owner. Customer service is not rocket science, but even the most seasoned Customer Service Representative needs a refresher once in awhile. New strategies in attracting and keeping clients can often inspire employees to go that extra mile. Even communicating your own desire for more personal service to clients will inspire your employees to feel empowered in their work. That all being said, here is the secret to better customer service and increased sales: product knowledge. Every employee in your company, from the receptionist to the intern should be well versed in product knowledge. You never know when someone will have to deal with a customer and have to say the dreaded 'I don't know' when asked a technical question. Empower your staff with praise and product knowledge, and they will be happy to win over customers for you.
Questions and Answers
Article Tags:
online business tips
The awe inspiring leap in business trade online has led to a phenomenal amount of online research queries for information tips. Businesses Advertising Top 5 Online Business Tips aims to assist all business management consultants & business owners running an online business. It also seeks to assist every new and aspiring business development entrepreneur & online professional seeking online business tips. For all businesses advertising online.
If you are starting an online small business, you are bound to get TONS of online business tips! The trick is to be able to sort out the PROVEN strategies and steps. Most likely these solid tips will come from experienced online business owners. The following are 4 proven tips that have withstood the test of time.
There are two things that happen when an online business goes through the internet marketing process. One, its site generates lots of traffic but barely convert the visitors to customers and two, it does not get as much traffic as the first, but gets quality leads that turns into customers. Which of the two do you think is better?
As the technology-savvy buyer becomes more prevalent, internet marketing is more important than ever before. Taking your internet business from a start-up to a success story can be really easy when you follow the online business tips of internet marketing specialists.
There are a lot of people all over the world who want to work from home. If you are one of these people and are wondering what you can do to help make your experience better than you ever thought it would be, here are some work from home online business tips to help get you started.
To start anything you need to have basic knowledge about it. Without the basic knowledge the chances of you becoming succesfful are very less. For example if you are a fighter in a war, you cannot fight without training and amunition. Same is the case when it comes to internet business online. There are so many different aspects of online business from domain buying to web hosting, from SEO to email list building etc. to get in depth knowledge about how to start your own online business and t
Internet is the platform of online flash games, where you can choose your own choice game for entertainment and bid. Here you can play a variety of games that available on different websites.
Looking for a way to make some more profits from your business? You already have a huge advantage – your existing customers – to help you find out what people want.
Looking for a way to make some more profits from your business? Never forget who your best customers are, and you might be surprised how quickly they can impact on your profits.
In today's era of globalization and modernization with too much focus on building strong and effective client relationship, the role of business phone answering services can not be ruled out. In this article we will discuss how a business can achieve success through business phone answering services.
In this article we will be dealing with hotel reservation and how to book a hotel. After reading my article readers will have complete information about hotel travel, choice hotels and economic lodges in London
Ten years ago ecommerce was still a cool buzzword that everyone wanted to try, but at that early point it was largely limited to the Business-2-Business world. The use of personal computers, mobile phones and the internet was still experiencing its first period of growth, so the average person sitting in front of their behemoth CRT monitor hadn't grasped the potential of the web quite yet.
Now that the smartphone has made the office truly mobile, there are literally hundreds of thousands apps claiming to be the best at, well everything. When it comes to business, most people do not want to experiment with business related apps that may not work.
The office is now truly mobile, and not simply because of laptops and notebooks. The smartphone is leading the team of time saving digital devices in its ability to manage business tasks while on the move. Invoices can be composed, emailed, paid and synced with the home computer. Calendars tell you where and when to be, what to wear and how to get there.
Telecommuting has been given a bad reputation, and unfairly so. Some employees claim they are not in touch with the pulse of the business when they work from home and that they are left out. Employers claim their workers are not serious about their career if they choose to telecommute. Some have even been burned by less than motivated employees who choose to sleep late and watch Dr. Phil, instead accomplish anything.
You should feel confident about your business plan. Be proud of it, like it is the voice of your business. If you do not feel like it appropriately represents your vision, then go back and change it. There will never be a final version of your business plan.
Discuss this Article
