 |
The Importance of Quality Customer Service Unleashed!
Author: Michael Briones  | Posted: 07-10-2007 | Comments: 0 | Views: 27 | Rating: (67)  (?) 
Considering all things being equal, why is it that some companies flourish in the face of adversity while others crumble? Studies have proven that it is not because a company offers a lower price, or even a better product for that matter. The truth is, customers simply prefer to shop at places where they are given the attention they feel they deserve, and more. Business innovation, concepts, strategies and trends will always undergo fluctuation, but one thing that remains constant and has always remained constant is consumers’ need for satisfaction. And if there was just one reason why quality customer service is of utmost importance, it is that customers are the lifeblood of every business.
So, why is that many companies still don’t get it? Why is it that many business books ago and many business books today, which continue to emphasize the importance of providing quality customer service, fail to convince many businesses to take it seriously? It’s a fact that companies can spend millions of dollars in customer research and CRM, but all that data comes to naught if customers can’t enjoy a positive emotional experience from a business transaction.
Customers have grown to expect quality customer service wherever it is that they shop at, or eat at. Customers expect nothing less. Satisfaction, to them has to be part of a business’s overall package. You can make a feeble attempt at trying to blame this on customers being spoilt for choice, with so many products and choices constantly being made available to them. But, who are we trying to kid. This is the reality of today’s economics of commerce and companies that can’t deliver quality customer service will unfortunately pay the price.
If there are still doubts as to the importance of providing quality customer service, then turn your attention to a tool that in the hands of a dissatisfied customer, can be portentous. This tool, known famously as the Internet, has provided a platform for customers to publicly name and shame companies for delivering less than favorable customer service. The weapons of choice for customers are usually in the form of blogs, forums, podcasts and videos uploaded to YouTube, or social networking sites like MySpace. This is the type of negative word-of-mouth marketing that no company can afford to bear, as the viral nature of the Internet can tear down a company’s reputation built over many years, in only a matter of hours.
So, what can companies do today to consistently deliver quality customer service and potentially avoid an otherwise public online humiliation? Well, for a start, get the basics of customer service right. That means putting the human touch back into customer service.
Using the human touch to deliver quality customer service isn’t complicated. All it takes is a genuine smile, a simple greeting, and the desire to give the customer whatever he or she wants without fuss. That’s usually all it takes to deliver a service that leaves the customer completely satisfied.
But, why stop there when you can put the “Wow” back into customer service? Putting the “Wow” into your service means breaking free from the standard deliverance of customer satisfaction and personalizing your service, tailored specifically for each customer. Talk about making your customer feel special, this is the way to doing it.
It’s this “Wow” factor that will fatten your bottom line even when the going is tough. It’s this “Wow” factor that can set you apart from your competitors, where nothing else differentiates your business from theirs. How difficult is it to send out an email to your customers on their birthdays, acknowledging their special day from someone they least expect to hear from? How many other companies are doing this? Not many, that’s for sure.
Businesses may have gotten away with rotten customer service decades ago and escaped with their reputation intact. But times have changed. The new economics of commerce demands that customers be given the attention that they deserve. This is not a bad thing, because if you’re able to keep your customers coming back for more, you’ll be in a very enviable position of sustained growth.
Rate this Article:
Current: 5 / 5 stars - 1 vote(s).
Article Source: http://www.articlesbase.com/customer-service-articles/the-importance-of-quality-customer-service-unleashed-228301.html
About the Author:To help improve your overall customer service experience, you may need contact center solutions software. For more information, please visit Packet8.net.
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Related Articles
Business Direct Marketing - Top 10 Must Do's for a Successful Program
By: Rick Flores | 08/02/2007 | Business
We get bombarded with offers constantly. But, direct marketing to your customers is essential. Why? Because it works! Here are some great tips to help you successfully execute on a direct marketing program.
E-Commerce Business - Proceed With Caution
By: Todd Cardin | 02/03/2006 | ECommerce
A brief look at the e-commerce industry and the need for live operator customer service support.
Introduction to Call Center Services
By: Hani Masgidi | 08/05/2008 | Business
Technology is what makes the world go round today. It is the factor for the exponential growth of markets, industries, companies, and products. Technology is what eases the lives of people, and, ironically, it is also what causes us considerable pain.
The English Only Policy in the Philippines Call Center
By: Roberto L. Bacasong | 19/03/2008 | Outsourcing
Working in the call center in the Philippines is extraordinary because of their strict English only policy replicated in the entire working force of the company. The company imposed this policy to further enhance the English communication skill of their people.
Measuring ROI On A Call Center Investment
By: Sam Miller | 18/07/2007 | Management
Traditional ROI calculations use the level of profit generated by an asset divided by the value of the asset and expressed as a percentage. That's fine but when we seek to ascribe a value to non-profit generating assets we need to look at ways in which we can quantify the...
Creating a High Performance Customer Service Management Team
By: Rosetta Carrington Lue | 10/11/2007 | Customer Service
This article outlines the steps required to begin the process of creating a high performance customer service management team.
Customer Experience is the Key
By: Syed Muzaffar Aqleem Tirmizi | 16/11/2007 | Customer Service
When you call any Customer Services support line through you telephone, most of the time you would have to wait for quite some time and then the Customer Services Representative picks up the phone and starts with his greeting.
Outsourcing Your Customer Support
By: Paul Rivera | 27/03/2008 | Outsourcing
Outsourcing your customer service to a call center brings a number of advantages for your business. It is a business strategy that provides immediate cost savings, but also the productivity of allowing you to focus on your core business. Your operating costs are lowered by not having to hire workers in-house, who require a salary, but office space, insurance, taxes, and the liability of hiring an employee.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Saying no to customers
By: Patty | 04-06-2008
How do I say no to a customer without losing them as a customer? We manufacture frozen specialty foods & make over 1200 varieties & we are asked each day to produce something slightly different. We say yes to the requests that are feasable, but, about 10% of the time must say no. Some are understanding but, many of them are not and make us feel that we have let them down. Please advise. Thanks!!
Automated customer service
By: ManuelGarcia | 17-11-2007
Hi, I am looking for reliable articles that will give me some information about automated customer service. Can someone pls provide me with a website? Thanks Manuel
Customer service
By: rubyc | 21-10-2007
what is customer service
Who makes infinity ? Nissan?
By: bootman | 04-10-2007
who makes infinity ? Nissan?
Give an example of when u had to deal with a ...
By: mayreeder | 23-07-2007
give an example of when u had to deal with a customer that was upset
Can you provide an example of when you provied ...
By: aisha80 | 10-07-2007
can you provide an example of when you provied excellent customer?what was the situation?what did you do and what was the outcome?
Q&A Powered by: 
Latest Customer Service Articles
How to Find Great Sushi
By: 10x Marketing | 25/07/2008
Do you need a Japanese translator to find great sushi? No! Just follow these steps to find the best sushi in your area.
Mogul Energy Announces Sea Dragon Energy Inc.‘s Ipo
By: atomxiao | 25/07/2008
The common shares of Mogul Energy are quoted on the OTC Bulletin Board (OTCBB) system under the symbol 'MGUY,' and the Frankfurt Stock Exchange ("FSE") under the symbol 'BKX'. Further information concerning Mogul Energy can be found in the Company's filings with the U.S. Securities and Exchange Commission (http://www.sec.gov).
Forward-Looking Statements:
The common shares of Mogul Energy are quoted on the OTC Bulletin Board (OTCBB) system under the symbol 'MGUY,' and the Frankfurt Stock Exch
The Weighty Burden of Anticipating Customer Needs
By: Kirsty Dunphey | 24/07/2008
Find the way to say yes to your customers, instead of no, don’t or can’t.
Rain Bird Rain Sensor
By: Kathleen Chester | 23/07/2008
The Rain Bird RSD Series Rain Sensor is extremely durable and visually pleasing. It is apt for residential complexes and also for commercial places.
Logo Reference Materials
By: Robert Johnston | 23/07/2008
If you have decided to design your own logo but aren’t sure where to start or if you can’t come up with any ideas, here are some resources that will educate and motivate you.
Learning Forex Trades
By: itmar | 23/07/2008
This article is for the traders who want to make some bucks from forex trading. Before you learn more about forex trading, out of 10 traders 7 persons keep losing money in this market; and the rest work freely from their house and earn millions. Rest 30% might be those with insider news, or those with forex trading skills and knowledge.
Understanding the Nanaimo Real Estate Market
By: Gary Bowen | 23/07/2008
Nanaimo is the real estate market provides exceptional options for investors and residents. Location of Nanaimo is good with its huge appeal for professional, tourists, retirees, artist, tourism associated- business & enthusiasts. They require for authentic property in this city is kept by Nanaimo's status just as gateway of Vancouver Island. The opportunity of eco tourism can't be hyped, with global visitors. Millions of the visitors are drawn to unbelievable power of west coastline beaches.
Preparing Your Home for Sale
By: Gary Bowen | 23/07/2008
The purchase or ownership of a house is a greatest investment that you make in your life. There are many beautiful areas in Nanaimo. Campbell River grows formwork of miners, fishers and foresters. Giant Mountain, beaches & vistas surround it. Campbell River is really astonishing place to work and live. It is a hub for tourism, shopping, arts and industry. Campbell River is a gateway of courage & adventure.
More from Michael Briones
How to Find the Perfect Wedding Destination
By: Michael Briones | 07/10/2007 | Weddings
Many couples are foregoing the traditional church wedding for a destination wedding. Destination weddings are held on the beach or in some other exotic location and are generally casual and fun. They combine the ceremony, reception, and honeymoon into a memorable vacation for the couple and their guests. The hardest part is often finding a location that suits the couple and the guests they wish to have in attendance.
Building Business Success Through Outsourcing
By: Michael Briones | 03/10/2007 | Outsourcing
Outsourcing is no stranger to controversy. Ever since Russell Kelly Office Services paved the way for onshore outsourcing in 1946, onshore and offshore outsourcing have had their fair share of critics.
|
|
Business 
