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The Power of "what If..."?

Ever asked yourself “What if...”?

These two words are some of the most powerful words in the English language. They have inspired people to extraordinary accomplishments. They have been the foundation for advancements in technology, medicine, manufacturing, philosophy, science and every other discipline. These two small words have shaped the past, formed the present, and can direct the future.

The “What if” question has been a cornerstone of the business world since the first company was formed, eons ago. The challenge today is how to use these thought provoking words to build a company which excels at customer care.

Here is a list of "What if" questions every business needs to ask themselves:

1. What if we had a 100% customer retention?

2. What if we could always see ourselves though our customer’s eyes?

3. What if our business could achieve 110% customer satisfaction - 100% of the time?

4. What if our customers always felt valued, appreciated, and respected all the time?

5. What if every customer we dealt with recommended us to 10 new people every month?

6. What if our advertising truly and accurately reflected the service we provided?

7. What if we could obtain a 20, 25, 30% growth rate annually through referrals only, without spending any money on advertising?

8. What if all our employees, departments, and divisions, always worked together for the common goal - customer satisfaction?

9. What if our competitors envied us for our service excellence?

10. What if you could turn our loyal customers into passionate, outspoken advocates for our business?

The answer to these questions should motivate, inspire and fuel the quest of every company to strive for new heights in their customer care.

What would customer service, customer satisfaction, customer retention, and customer loyalty look like if every business used the answers to these “What if" questions as building blocks to create a customer-focused company?

“Some men see things as they are and say, 'Why'? I dream of things that never were and say, 'Why not'?" Robert Kennedy

The Service Coach
My name is Glen Hamilton. I teach companies how to build customer loyalty. My expertise is in defining the “Why” and “How To” in obtaining customer satisfaction, then moving companies beyond satisfaction onto the realm of customer loyalty. My mission is to educate, motivate, and inspire others to achieve service excellence. My vision is for all companies to strive for 110% customer satisfaction - 100% of the time.
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