Maria Palma is a freelance writer and internet marketer based in San Diego, California. Find out more information about San Diego veneers.
Websites play an important role when conducting business online. When people are searching for information about your business, presenting them with relevant and helpful information will make you stand out from the crowd. Creating websites is easy, however, having the knowledge of what is relevant and current in terms of website content will keep you more connected to customers.
In this case study we'll explore the website of New Image Dental. This dentistry practice is owned by Dr. Scott Strommer and Dr. Leslie Strommer, a couple based in San Diego, California. Hopefully this review will provide you with ideas on how to build a customer-friendly website.
Customers Want to Know Who You Are
Potential customers or clients who visit your website for the first time would like to know who they're doing business with. This is why an "About Us" page is a must-have for any website. People want to find out more about your education, experience, background, what your mission is, and why you are in the business that you are in.
Reading through the New Image Dental's "About Us" page, you'll notice that the Strommers offer information about their education and background in the dental industry. Another thing they also include on the "About Us" page is a picture of themselves. Providing a picture of you on your website establishes a personal connection with your clients and potential clients/customers way before you even meet them in person.
Don't Forget the Contact Page
If a customer wants more information about your business and/or services, how can they contact you? Being accessible is the first step in creating relationships with clients.
You would be surprised by how many people forget to add a "Contact Us" page on their website. The most important components of a "Contact Us" page are the email address, phone number, and the physical street address of the business. You want to make it easy as possible for customers or clients to get in touch with you.
The "Contact Us" page of New Image Dental includes various ways to contact them, plus they also publish business hours and a map and directions to their office. Publishing this information on your website saves you and the customer time.
Helpful Information and Resources
When people are conducting research on the internet, they're looking for information. In the case of New Image Dental, potential customers could be searching for a San Diego sedation dentist or just looking for general information about taking care of their teeth. Offering information or news about your services or your particular industry is perceived as valuable and helpful.
"Content Is King" on the internet. Not only is it important to potential customers who are researching your business, the information you provide on your website could show up in search results, thus attracting new clients. The more information you publish on your website, the more chances you have of showing up on the front page of a search engine such as Google.
New Image Dental created a few pages of information which includes helpful articles, links to other websites in the dental industry, and a F.A.Q. page.
Make It Easy To Do Business With You
The New Image Dental website stands out from other dentist's websites because they have forms for new patients to download from their website and fill out before their appointment. This makes their office visit go by quicker and smoother. Patients can just walk in and all their paperwork is ready to give to the dentist and/or receptionist.
What can you add to your website to make it easier or more efficient for customers to do business with you?
Making the Connection Online
Given all the technological advances in the last decade or so, there are more ways than ever to connect with customers online. Nowadays businesses have access to blogs, Twitter, Facebook, MySpace, and a whole host of social networking websites. All of these online communication tools allows businesses to make that personal connection with current and potential clients/customers.
One thing that the Strommers could do to boost New Image Dental's business is to connect with customers via social networks. Online profiles are certainly not a necessity (although many marketers would disagree), but it could help build the company's reputation. It could also help the Strommers connect with those clients whoare active online.
In Conclusion
A website is definitely a must-have in this day and age of business. Always keep in mind that a website's function is to offer customers information about your business. New Image Dental does a good job of providing the necessary information for current and potential customers.
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