What Does Going "Green" Actually Mean?

Posted: Feb 24, 2011 |Comments: 0 |

A perfect storm of science, media fascination, and government has propelled a new word into the lexicon of English speakers around the globe. We all know it and we all have been affected by its implications regardless of how much we may actually know about the issue. That word is "green"; the color that's been marketed to invoke feelings of growth, nature and the planet, and beginnings.

Defining "green" is simplistic on the surface, yet holds deeply rooted ideology that at times creates a fog of confusion. The simplistic version is that "green" embodies the values and technology that have been a direct response to the issue of global warming. But as a deeper rooted beast this "green" is an idea that is mostly just that… an idea.

This comes to the crux of our problem with "green" today - so much speech has invoked this term and yet little return has been had. Rhetoric has used the term to push product rather than solve problems, leading to the creation of completely new technologies to create clean energy instead of finding a way to work and improve what we have.

Divisions among the cultural landscape are visibly seen around the world with regards to going "green". While some have campaigned and fought hard to push new energy creating technologies, something has convinced many to believe that this method is not the answer to potential world problems, thus leading to a mental battle ground of those who care and those who do not.

Arguably the topic left out most of all is that "green" is still a new concept and truthfully is only beginning to get underway. So much of the ideology that's caused divisiveness has been propelled by the fact that businesses that have never functioned around the idea of being environmentally friendly are now desperately seeking stock within a heavily desired market.

The new "green" technology that is being invented and perfected to create clean carbon neutral energy is a huge step in the long term right direction for the planet but it doesn't solve today's problems. Even with clean energy sources many green businesses are still not addressing the real issue at play, energy efficiency.

Increased energy efficiency is not a new concept or invention but has simply been hidden under the rug of the other predominant environmentally friendly technology today. As an example, our business of making waste heat recovery condensing economizers allows owners of natural gas and LP boilers to improve their preexisting technology which saves them money as well as precious natural resource. By improving your equipment to function at maximum efficiency, you are creating solutions to problems.

It's commendable that technology is being made that will one day replace polluting energy sources, but until that day comes it's important that we make the most out of what we have, pollute less, and do so while saving you and your business money. In a world where "green" rules, the best thing to do is take a step back and see where you can improve and determine where true "green" values can start working for you and the planet.

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