Technology & Website Strategies to the Next Level
Many companies agree that a website is a very strong sales vehicle resulting in increased sales. However, after investing a substantial amount of money in building an elaborate Website, the disappointment settles in when they begin to realize that their website does not produce the results they hoped for, and that it does not match their needs and expectations. What people fail to realize is the fact that having a beautiful Website does not guarantee an increase in sales, and will not improve efficiency or customer relationship management effectiveness. Yes, I will agree you must have an attractive, professional looking website, otherwise you will immediately lose credibility with your prospects. However, your website also needs to be:
1. Informative – Your website must speak to your prospect’s needs, wants, desires, and address their concerns. If your website is not informative, and if it does not sell to your prospects, then you are dramatically reducing your chances of closing the sale.
2. Traffic directive – Your website should lead clients easily through the sales funnel. If you do not have an easy navigation system, and if your sales prospects are getting lost – they will easily become frustrated. Frustrated prospects do not become happy customers.
3. Marketable – Sales are rarely completed upon the first introduction, whether it is in person, over the phone or on the Internet. You have to gain your prospect’s attention and keep their attention. If you go to smcdata.com, you will notice that I continually update my site, and add new articles and case studies to entice prospects to visit my website often. You may want to add an e-newsletter, or a special report, or offer a free e-Book, or e-Course as a lead generating strategy to capture your prospect’s contact information. Once you have their information, you can then email them or snail mail them, or make follow up phone calls that will eventually close the sale.
A Fourth Factor That Is Frequently Overlooked
Not meeting the goals mentioned in the above paragraphs, can lead to not achieving the results anticipated. But a successfully designed and marketed Website that results in a substantial sales increase can also create business disruption when the e-commerce system is not integrated in “real time” to the “back office” system.
For example, I recently received an inquiry about our ERP software solution from the president of a small fastening company who had read my previous article “how to choose the right software for your company” which was published in a popular trade magazine. When speaking with her, she told me that she recently “turned off” her website despite the fact it was extremely successful in producing a substantial amount of new sales. The reason for “turning off” the website was that the “back office” system did not produce the proper inventory status information.
Not having this data resulted in severe business disruptions. Realizing that she would lose customers and her company’s high rating on the web, the president decided to “turn off” the website until she could find suitable new “back office” software for her company. As a result of the high level of stress created by the business disruptions, many of her staff members decided to leave the company, increasing her business disruptions.
Another Example Of How A So-Called Successful Website Can Create Unnecessary Business Disruptions:
Recently, three presidents of very successful electronics e-commerce companies told me they have excellent e-business retail stores that enabled them to grow their businesses substantially. When I asked them how good their inventory control is in the warehouse, they all admitted that this was one area that required great improvement as:
1. Misplaced inventory was “collecting dust” and was not found until the next physical count took place in the warehouse. Quite often, when the misplaced inventory when found, it was obsolete. The inventory that could have been sold became excess inventory since new inventory was ordered while it was misplaced.
2. Incorrect shipments resulted in a high rate of returns, and double freight bills.
3. Credit issued for returned inventory resulted in additional workload for the accounting department results in the loss of vendor early payment discounts.
Make Your Website A Success With An Integrated Computer System
While selling on the Web can be a very powerful tool, as you can see, it can also be a “double-edged sword” resulting in severe business disruptions. With an integrated computer system, the Web, the “back office, and the warehouse information will be updated in a “real time” mode without the danger of data being corrupted or lost. An automated warehouse will insure shipment accuracy, prevent inventory from being misplaced, and the company Website will always reflect an accurate count of the inventory available in the warehouse. This will your company’s customer relationship management effectiveness and encourage customers to become recurring clients.
If your website is attractive, informative, marketable, and if it has traffic direction and a integrated computer system in place, it will then enable your company to go to the “next level.” You will then only be limited by your imagination and your budget. The question is, “What is your destination?”
For more useful tips & hints, please browse for more information at our website :-
http://www.freeearningtips.com
http://www.business.reprintarticlesite.com
(ArticlesBase SC #491125)
It is everyone’s dreams to be able to work from your comfort of your home and make more money than if you are working a full time job. So is it a dream or can you really make it happen?
Learn how to make money right from the comfort of your home. Discover affiliate marketing and how you can create a full time income from the internet.
Today there are many people who have turned to the web to make money. Home based business is big, and there are definitely many excellent benefits to working at home. If you are interested in getting involved in working at home with your own business, then you'll find that many options are available.
There are many opportunities when it comes to making money online at home. You can use many different ways to make money and in some cases many people will use a few options when it comes to being successful at home. eBay is a popular site that allows you to start a business online and sell products to a worldwide audience.
If you want to make money on the internet today, you need to start getting out of your shell and interacting. People are not going to come to you. In order to succeed with a home based business it takes time and effort socializing and networking
Home Based Business Ideas For People Who Love to Cook Do you love to cook? Would you spend every waking hour in the kitchen if you could, especially if you didnt have to work at a job everyday? What if you could earn money and do what you love at the same time? Sound good? Well, maybe you should look into home based business ideas for cooks.
Having your own website to promote your affiliate products is a good option. But it is not necessary. There are many methods available that can be used to do your affiliate marketing business. The list is long, but the most important methods are email marketing, writing articles to e-groups, joining online discussions etc. Let us discuss some important methods that can be used to promote your affiliate products without having your own website.
So many people have been able to make significant lifestyle improvements by starting home based businesses, isn't it time for you to make money from home also?
No doubt you've observed that your windows os isn't perfect; if you're desperate to fix a runtime error 2646, i'll tell you about the best technique for this. In a minute or two you'll see that repairing annoying system errors is not exactly up there with brain surgery.
Does your computer have you frustrated? these guidelines should help you repair a runtime error 3495 and several additional pc difficulties that you may experience sooner or later (likely sooner). Want to discover how to put an end to these errors with almost no effort on your part? It's easy - you'll see!
You'll probably bump into several ways on how to repair a atservice.exe error, thus it's well worth your while to find out how to take care of this correctly. It's not necessary to hire an expensive technician - a better idea is to simply read this brief article - anyone can solve these problems. i did!
So, are you looking for a way to fix a treo750_2_26_row_en_desktopupdater.exe error? The good news is that in two minutes from now you'll have the answers you need. You're likely pressed for time and you are eager to get going on a solution - you should definitely spend a moment reading the valuable information contained below.
Today i would like to teach you how to fix asghost.exe error and a variety of additional system problems that you may encounter - so get ready for them! Are you curious as to a method for stopping those irritating problems so they can stop slowing you down? The solution is coming right up!
Searching for the best technique to repair a runtime error 2725? The good news is that with very little time and effort you can get back to error-free computing. You should definitely make the effort to look over this helpful material and learn an easy and effective method to get rid of common pc errors.
So, are you looking for a way to fix a runtime error 3388? Fret no more, my friend - in just a few moments you can rid your computer of those errors. Don't pick up the phone to call for help yet! first you owe it to yourself to read this brief article - you'll see what an easy solution there is.
In this report i can show you how to fix a bfg.dll and assorted other pc hassles that you may encounter - so get ready for them! Take a few moments to read this article - you'll be able to repair a wide variety of windows issues - it's just a matter of knowing what to do.
The dictionary defines 'Joint Venture' as a legal entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise. The venture can be for one exact project only, or a continuing business relationship such as the Sony Ericsson joint venture.
What is one thing that separates the leading affiliate marketers from the rest? They show TLC tender loving care towards their downlink members. This may sound very touchy-feely, but TLC is a real business imperative.
The purpose of this article is to provide a guide to publishing high quality content using the Squidoo platform, as a way to generate an income. It covers the Squidoo publishing platform in a step by step fashion, concentrating on four key concepts:
There are many great advantages to article writing and article marketing. The problem usually is finding the motivation to start writing. There are a lot of good reasons to publish and article and I personally use them for motivation.
How to use an affilliate marketing process to start up when your own businesses Getting involved in an affiliate marketing home business is one good way to earn an income from home. An affiliate marketing business can be a means of earning a nice amount of income without having to put up a large investment to stock inventory.
Making money online is extremely simple and easy if you have the right tools, resources and approach. Primarily the idea of making money online is attractive to many people, as it offers many benefits to people. One way that people are making money online is by having several different streams of income.
Joint ventures, or JVs, are becoming ever-more popular among small businesses, online entrepreneurs and even large corporations. People are discovering the secret: JVs can be an extremely lucrative way to grow your business and expand your market share -- even if you don't have a product to sell.
Almost everyone who know how to make money selling on eBay knows that communication with buyers must occur. However, when most think about communicating with buyers, they think about communicating before and during the actual auction. Unfortunately, that is only part of the story. Communication really starts after the sale.
0