A Review of the Master Plan by Scot McKay: Your Guide to Authentic Masculinity and Getting the Women You Want

Scot McKay can change your life and get you the women you want.  Really.  But who is he, and why should YOU care?

As the founder of X & Y Communications, Scot has been featured in nearly 200 media outlets, is literally ALL OVER Facebook and Twitter, and has now even been approached by a major network to host his own television show.

All the media accolades aside, the real reason to take a closer look at whatever Scot and his team produce is simply this: NOWHERE will you find more attention to detail and more of a focus on QUALITY than you will at X & Y Communications.

So when I heard that Scot, who I know personally pretty well, had announced the release of his latest program for men called The Master Plan, I really couldn’t wait to get my hands on it.

Now one of the things that Scot spends a LOT of time talking about is how to be what he calls a “Big Four” man. The “Big Four” are:

1) Masculinity

2) Confidence

3) The ability to INSPIRE confidence in a woman, and

4) Character.

It’s that fourth element that really got my attention. I mean seriously, when was the last time you heard “character” discussed in the Seduction Community…unless it was a FICTIONAL character!

Scot believes, and logically so, that if a man becomes the kind of woman that a great woman is actually looking for, he’ll have complete control over his dating life.

What’s more, he’ll naturally draw higher quality women unto himself.

Basically, if you haven’t guessed already, Scot McKay is absolutely the right guy to be teaching relationship management. After dating lots and lots of great women, he’s a shining example of a man who actually CROSSED THE FINISH LINE successfully.

That’s right, today his “proof of concept” is his wife (and fellow dating coach) Emily McKay…who he introduces to you on the Web site for "The Master Plan."

One of the most intriguing lines Scot has associated with the launch of The Master Plan is this: “You were born to attract women…and it’s time to retrieve your birthright!”

So with that thought in mind, I got into the Member’s Area for The Master Plan and felt like a Rottweiler in a pen full of kitties.

First of all, everything you expect to receive is present and in good working order.  All the audio programs are in MP3 format, with the eight core programs coming with full transcripts in PDF format. There’s even a special video welcome message from Scot himself, which is a nice touch.

What Will You Learn?

If you are indeed familiar with X & Y Communications products already, you know that McKay believes in keeping everything downloadable for instant access at the best possible price point.   There are no scratched discs or extended shipping times involved here.  Plus, McKay is well known for making “surprise” additions to his value-packed products, which the Member’s Area concept supports beautifully.

Along those same lines, without “spilling the beans”, you can expect to find a seriously eye-opening “unannounced bonus offer” once you get to the Member’s Area.

It’s important to note that although The Master Plan has a “Member’s Area”, this really isn’t a “membership site” per se.  You pay one time and your ticket is punched forever.  And at $147, that ticket is WAY reasonable compared to most of the other products on the market.  Most guys with products featuring this amount of content are demanding at least double that price.

Having had a chance to dig in to The Master Plan, the name of the program is pretty perfect.  The first impression is distinct one: You just get the feeling that every angle has been covered here.

The very first program is called “The Master Plan For Your Dating Life”. Think of this as “the plan within the plan”, if you will. In it, Scot shares different ways you can find some real order and focus in your world, even as you date as many women as you want. This caught my attention…and held it.

From there, you’ll find a full-length program on each respective “Big Four” component, which makes perfect sense. And let me tell you something, if you think even for a minute that this is only going to be the same old rehashed, generic information you obviously haven’t gotten to know Scot McKay very well. There is truly mind-blowing original content at every turn.

But Scot was not content to simply cover the “Big Four” and leave it at that.

In addition to the five epic-length audio programs I’ve already told you about, get ready for an onslaught of amazing content covering such valuable areas as: body language, how to relate to any type of woman, how to maximize your own personality type for success with women, authenticity, ambition, and much, much more.

Scot has even included his entire program called “The Engineer’s Guide To Being Cooler Than The Salesguy”, is for sale elsewhere on a standalone basis at $27…just by itself.

But as you continue through the Member’s Area, you’ll soon discover that even with all that killer content already safely raked into the barn, Scot was really just getting warmed up.

He’s got a few more audios he calls Special Value Programs, featuring the likes of “Wing Girl” Marni Kinrys along with Bryan Bayer and Decker Cunov from AMP. Each of these could easily be sold as separate products, just like Scot’s program on how to be cool.

And there are some really nice bonuses included also, as we’ve come to expect from McKay.  You’re going to find some seriously high-value content from such big names as Stephen Nash, Carlos Xuma, Rion Williams, Dave M., and Christian Hudson…along with some equally valuable extras from guys who are “rising stars” in the world of men’s dating and seduction advice.

What to Do Next

Overall, The Master Plan delivers the goods…at a great price.  Not only is it the only “plan” out there for guys who seriously are about being the best man they can be and therefore attract the highest quality women, you clearly get the feeling it would still be the best even if there were others.

For more on The Master Plan, including a great video interview with a woman and five other videos that you can watch (all for free), here’s the place to be:

The Master Plan