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The worldwide recession dominates all forms of media, with this topic now easily surpassing recent long term headlines such as the Iraq and Afghanistan wars.
The majority of people now days have access to an internet connection. Since the Sub prime crisis has reached its current level, internet usage has been recorded at its highest level on record (source: Jennifer Dowling ‘Daily Post’)
Apart from the usual small monthly fee required for an internet connection, there are no costs involved to explore millions of opportunities that can be found searching Google. As our economy slows, retail spending and purchasing of big ticket items have slowed as many of us look for ways to save money.
Current search engine statistics reveal that the word free is now in the top 10 searched terms on the internet. With the many thousands of industries that make up our economy, very few can be found that actually seek out and market their services to specifically entice customers to use their product or service at no cost and don’t expect any payment.
Free online dating and online singles services are currently seeing increased traffic volumes as offerings of free services across the internet are being searched in massive numbers.
There have been big declines in revenues with the paid sites and its little wonder when people can get the same thing for free. In many respects the free dating sites are virtually recession proof, especially the ones run as a one man show. The large sites with many employees and fixed costs will do it tough and will see a slow down inline with the economy in general.
Free online dating sites such as www.hookmeup.com.au from Australia have reported a rapid increase in memberships since the current economic climate has taken hold. The increase in traffic means extra revenue for website owners through advertising.
The Australian dollar is currently worth 50% less than the US dollar. Advertising revenue sources such as Google Adsense pay out their advertising revenue to free Australian online dating sites in US dollars which converts to 50% higher revenue when converted to Australian dollars.
So while most business industries are experiencing a slow down in turn over the free internet dating sector is shouldering some of the fallout and profiting as a result.
Jennifer Dowling from ‘The Post’ reports that finding love and romance was the main priority for more than 80% of single university students who took part in a recent survey.
University students are the main group of singles contributing to the current free online dating boom as they look for ways to save money and still enjoy the best things in life.
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