ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
15.10.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


Websites That Sell !!! Put the Design Element Behind you for Just One Minute !!!!

Author: Zach Hoffman Author Ranking Blue | Posted: 01-02-2008 | Comments: 0 | Views: 7 | Rating:  (51) Article Popularity - Blue (?) Got a Question? Ask.
Related Videos
How to Freehand Embroider

A viewer question takes us to the home of Girl Popcorn designer...

How to Workout the Thighs

Based on Brad Schoenfeld's High-Energy Fitness training program and featured in his...

How to Workout the Abs

Based on Brad Schoenfeld's High-Energy Fitness training program and featured in his...

Sign Up Now!

After reading a few e-mails about people adding content to their site to appeal to more people, it brings to mind have they thought to optimize there existing content to target their ideal client? Do they have obvious links that allow people to close the “conversion” on their site?

Adding additional content is rarely the solution to increasing your conversions on the web, just as beautiful design not being a conversion solution to your website. Now you may ask aren’t these the two basic elements to my site? They are main elements to your website but far from your solution to closing deals on the web. 91% of American adults use search engines to find information (Source: PewInternet.org – Dec. 2005), 79 % of American adults surveyed said they use the Internet to look for health/medical information (Source PewInternet.org – Nov. 2004).

Hypothetical Questions: So will additional content serve these people? Is it the right content? Are you standing out from the crowd?

So will additional content serve these people? Additional content can appear in many facets from pictures to text. Considering people are seeking answers to their questions, will just describing your services or what you do -sell them? You are most likely just tipping the iceberg giving this type of broad information. People may look for symptoms and concerns they can relate to, taking the information a step beyond what your competitor is bringing them will help you increase conversions. Remember the solution on the Internet is only one click away, and that could include closing your site if the content is not relevant.

Is it the right content? (Ex: selling a dental porcelain veneer) What am I trying to sell you a porcelain veneer or a solution to your chipped tooth? Yes you are trying to sell that porcelain veneer, but your consumer really just wants a solution to their chipped tooth. This changes the angle at which your sales pitch is now coming. Whereas 98% of your market is trying to sell a porcelain veneer, you are selling - the Golden Egg - a solution to the consumer’s problem – their chipped tooth.

Are you standing out from the crowd? A large majority of client’s wanting a website want it to sell like their competitor’s website or resemble it with various elements. They want the same functions and a few cool new things there competitor may not have on the site. Did you ask yourself if your potential consumer cared? What’s a before and after if it is not speaking to me? Great I know what that person looked like before and I can see their after, but what was their problem? What did they do to solve it? Some potential patient’s may have already heard their “solution” from a friend or family member and are going to your site to re-affirm whether their conclusion was correct. And then, and only then they will be ready to make that call and schedule an appointment.

There are many more elements that fit into increasing conversions on your site, but we are saving these for our consulting client.

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/dental-care-articles/websites-that-sell-put-the-design-element-behind-you-for-just-one-minute--321163.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:

Zach Hoffman is interested in helping people.To learn more about custom dental website,dental websites,dentistry websites visit: www.DentistryWebsites.com

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:
Powered by Yedda 

Latest Dental Care Articles

Tooth Whitening
By: Patricia Woloch | 14/10/2008
As tooth whitening products rapidly increase in popularity, it becomes apparent that most people want a simple solution to achieving whiter teeth.

Family Dentistry – Keep Your Family’s Smiles Bright and White
By: Patricia Woloch | 14/10/2008
Did you know we’re only supposed to live for around thirty-five years? Without modern dentistry, that’s how long our teeth are supposed to last.

What is Full-mouth Reconstruction?
By: Patricia Woloch | 14/10/2008
Full-mouth reconstruction is one of the advances of modern cosmetic dentistry. It is the restoration of many, maybe all, teeth to make them functional as well as beautiful.

Looking After Your Teeth Condition: the Teeth Whitening
By: Alice Campbell | 14/10/2008
Cosmetic Dentistry can provide you with a wide range of teeth whitening methods; these methods are applied by professional and experienced dentists who will choose the procedure depending on the type of the teeth stains. For instance, one of the teeth whitening methods is the popular use of the in-office bleaching or the so-called chair-side bleaching. This method is among the simplest ones and it will require two or even more visits to your dentist in order to achieve the wanted results.

Must Do Oral Hygiene Habits
By: Blaise Breton | 14/10/2008
The truth is most of us shy away when we need to deal with a dentist. It is a natural reaction for us to think of root canals, cavities and the enduring time of sitting on the dental chair. Why do we have to feel this way? Ironically, if we were to maintain good oral hygiene, chances are likely that we wouldn’t have such a painful trip to the dentist. Instead, it would be a smooth procedure that wouldn’t require any type of sedation dentistry.

Dental Phobia 101
By: Blaise Breton | 14/10/2008
Just can’t stand the thought of going to the dentist? Your case is not isolated – Over 35 million Americans have some level of anxiety about this. Anxiety is physical and mental tension similar to a state of fear but it is based upon anticipation of danger and a concern about a disastrous future event. There are estimates that at least 10% to 15% of US adults experience a more severe form of fear known as dental phobia, an irrational, intense, and persistent fear of dental treatment.

The Best Way to Whiten Teeth
By: Patricia Woloch | 13/10/2008
What’s so great about professional whitening? It gets results! Professional whitening is also extremely popular because it lets you whiten at your own pace with the treatment format that is most comfortable to you.

10 Reasons Why You Should not Travel Abroad for Dental Treatment
By: Caelen King | 13/10/2008
With medical and dental tourism in the news so often, and the amazing amounts of money that can be saved by travelling for treatment, some people are just rushing into the process without considering all the implications involved.

More from Zach Hoffman

Search Engine Operator Offers SEO Services for Businesses of All Size. our Search Marketing Services Increase Key Visibility for Your Web Site on the
By: Zach Hoffman | 22/09/2008 | SEO
Once you begin to understand the many areas that can affect your website performance you can increase your website business using SEO relevant data and market information.

Search Engine Marketing Today
By: Zach Hoffman | 19/06/2008 | SEM
A complete search engine marketing solution should encompass both Search Engine Optimization and Sponsored Search on the major search engines.

SEO – Search Engine Optimization – What is It?
By: Zach Hoffman | 19/05/2008 | SEO
Search engine optimization, the technique of placing a website as a relevant source for search engines to reference for information.

The Dynamic Landscape of Marketing
By: Zach Hoffman | 13/05/2008 | Internet Marketing
Marketing ideas are endless and can have many objectives, but all must reach out with one established goal - communicating and persuading your target market audience.

Top Cosmetic Dentist Achieves Designation in the Area of Comprehensive Cosmetic Dentistry
By: Zach Hoffman | 28/02/2008 | Dental Care
LVI Global is the ultimate teaching center in dentistry at which dentists from around the world advance their skills.

Web Presence Building Blocks (step 2): Site Map Building (site Blueprints)
By: Zach Hoffman | 04/02/2008 | Web Design
The creation of a site map makes navigation of your site more efficient for both consumers and search engine robots (computers building search results).

Benefits to Using Myspace.com to Promote your Practice
By: Zach Hoffman | 31/01/2008 | Internet Marketing
Traditional media is quickly attempting to adapt to the fast paced new age marketing environment by adopting MySpace

Multiplying Factor of Search Engine Name Branding
By: Zach Hoffman | 30/01/2008 | SEO
Once you get a potential consumer to visit the search engine to search for you they now become opt in consumers. They find you as a more credible resource because you are listed at the “top” of their topic of interest.

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below