The Process of Creating Gourmet Cookies
People order gourmet cookies for a number of reasons; childhood memories, a way to relax, a reward or simply because they have a sweet tooth. No matter the purpose, cookies have been and always will be the go to treat when desiring comfort food.
At Schmerty's Cookies, we go through a carefully thought out process so each customer has a memorable encounter each and every time they stroll through our entrance.
It starts with the ingredients. We use all pure kosher ingredients and absolutely no preservatives. Our Rabbi is similar to the health department for the kosher population. We have surprise visits like the health department. He looks at all our ingredients to make sure they comply with the kosher guidelines he embodies.
The sequence of each ingredient being mixed is very crucial to the result of both the appearance and flavor of each of cookie. Right after the dough is made, we then hand scoop it into dough balls for immediate or near future utilization. This in our view is what gives each gourmet cookie its homemade look and no two cookies will look precisely the same. Kind of like a snowflake.
Dough balls that are immediately used are placed on a sheet pan and pushed down slightly to help it spread out during baking. Once this is finished, we put additional goodies on top to help make the gourmet cookies look even more scrumptious. For example, if our white chip macadamia nut dough balls do not display enough white chips and macadamia nuts, we add more. Now they are all set to be cooked. Based on the number of trays baking and the flavor, this determines the cooking time. Our goal is for the cookies to bake to a golden brown. Once they are finished cooking, each tray is then put on a cooling rack. They need 10-15 minutes to cool until they can be placed on exhibit for selling or packaging.
While the cookies are baking and cooling, the entire store smells of heavenly yummyness. Customers walk in and inform us they can smell the awesome aroma of gourmet goodness from down the street. We display our gourmet cookies in a beautiful and scrumptious manner inside a bakery case. After all, they are the first thing customers see as they walk into our store. When offering 16 gourmet flavors as we do, it can be a little overwhelming the first time you set foot into our store, so customer service is extremely very important. This is why our representatives are always ready, willing and able to assist with any questions. What is most gratifying is when a customer bites into one of our tasty gourmet cookies and a big smile comes over her face. That makes all the tough work well worth it!
As you can see there is undoubtedly a strategy to our cookie madness. occasionally the process gets monotonous, but it is very rewarding to see all our difficult work make people happy, even if it is for just a temporary moment in time. Make sure you stop by and say hello, if you are ever in Santa Monica.
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