5 Ways to make your postcards stand out
5 Ways to make your postcards stand out
1. Keep it simple
Your message should be short and sweet. You want readers to know who you are, what you’re offering and how to get it. Limiting copy and keeping it snappy means that, during the daily shuffle, your card will stand out and get read.
2. Make them timely
Has it been a year since your customer’s last cleaning? Or is there a deadline on a warranty? Time for another oil change? Include a deadline in your direct mail piece to grab attention.
3. Color on both sides
Everyone prints on one side of a postcard, but what about the other side? Include important information—and color printing—on both sides for a professional feel. Make the card
4. Think about the (odd) size
Consider sending an odd-size mailer instead of the standard 4-by-6 inch. A 4-1/4 by 10-1/2 or a 10-1/2 by 5-1/2 looks and feels different and is more likely to garner a second glance from potential clients.
5. Include an offer
Your postcard should include an offer that gets people in the door. This could be a $50 coupon off services, a rebate or offer for a gift card. Make them want to use your service or product.
FishDirectMail.com has design services that can make your mail piece stand out. With our HP Indigo printers and UV coaters your mail piece will stand out in the mail box.
Fish Direct Mail is a professional direct mail service provider offering instant quotes and 48 hour turn around for design, printing, and mailing services for direct mail nationwide.
Questions and Answers
Dental Marketing to drive your business.
Avoid any relative words in advertising. Words like stronger, better, less are relative. Also avoid words indicating an extreme position like "No 1", "the best", "quickest" etc. Quantify any claim and support with a testimonial or certifying agency. Quantify quick delivery by saying how fast, most durable by saying how long. Mind can see and feel only quantified terms. So use quantified terms to make the prospects understand easily.
The most efficient use is to promote your business. Indeed, they have become a cost effective tool in your marketing arsenal.
Generating a particular variety of envelope needs knowledge of the medium, printing procedure, and tools. Recognize the fundamental procedure and components affecting envelope printing to come back up with the sought after consequence.
Even Master Marketers find the subject of writing a sales letter confusing and sometimes intimidating. There are hundreds of books and thousands of articles on the art of writing an effective sales letter, each with its own unique viewpoint.
Stop your prospects in their tracks with powerful headlines and you draw them into your sales message. Here are four proven techniques.
Discuss this Article
