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Questions and Answers
Harry S. Truman said it ages ago: ‘Not all readers are leaders, but all leaders are readers.' I believe that reading is the single most important habit that all successful people have. Do you read? What? Check out how I learnt to read every day. And why should YOU!
You know what these things are, your letter is already half-way written. Before I share what they are, let me explain what I mean by a "successful" or "effective" fundraising letter..
You Will Be Able to Read 25,000 Words Per Minute Improve Focus & Concentration on Task at Hand and be Able to Create Masterpiece (an exercise Albert Einstein himself was known to do before starting his work) Improve Your Memory and Avoid Alzheimer Forever! Reduce Stress, Become More Relaxed So That You Can Enjoy Life Better Boosting Your Self Esteem & Dramatically Improve Your Social Life
Happy Holidays! Money Morning Readers Weigh In
Grace, engaged to Phuti Radiphuti owner of the big Double Comfort Furniture Store, is joyful, is so happy. Then her peace is shattered by the shameless actions of Violet Sephotho - a very "glamorous lady", a jealous, spiteful, former classmate. Grace finds a little short-lived comfort in an irresistible, a delightful purchase of a pair of shoes; shoes of green crocodile hide (not real, that would be so bad for the crocodiles).
Avoid any relative words in advertising. Words like stronger, better, less are relative. Also avoid words indicating an extreme position like "No 1", "the best", "quickest" etc. Quantify any claim and support with a testimonial or certifying agency. Quantify quick delivery by saying how fast, most durable by saying how long. Mind can see and feel only quantified terms. So use quantified terms to make the prospects understand easily.
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The uniqueness of metaphors appears to be the one thing translation theorists can agree upon, and it seems a bit conceited to maintain that translating a phenomenon held to be so exceptional represents no challenge at all, and can be done by a simple word-for-word rendition.
There are some implications of a cognitive approach to metaphors for translation theory and practice. Illustrations from authentic source and target texts (English and Persian , political discourse) show how translators handled metaphorical expressions, and what effects this had for the text itself, for text reception by the addressees, and for subsequent discursive developments.
Metaphor has been widely discussed within the discipline of Translation Studies, predominantly with respect to translatability and transfer methods. It has been argued that metaphors can become a translation problem, since transferring them from one language and culture to another one may be hampered by linguistic and cultural differences.
General translation/interpretation is just what you think - the translation or interpretation of non-specific language that does not require any specialized vocabulary or knowledge. However, the best translators and interpreters read extensively in order to be up-to-date with current events and trends so that they are able to do their work to the best of their ability, having knowledge of what they might be asked to convert.
The purposes of translation are so diverse, the texts so different, and the receptors so varied that one can readily understand how and why many distinct formulations of principles and practices of translation have been proposed. All who have written seriously on translating agree that translators should know both the source and the receptor languages, should be familiar with the subject matter, and should have some facility of expression in the receptor language.
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