Bring more customers to your business with direct mail

<h1>Bring more customers to your business with direct mail</h1>Author: <a title="Jim Wallert" href="http://www.articlesbase.com/authors/jim-wallert/179099.htm">Jim Wallert</a> Bring more customers to your business with direct mail. Direct Mail touches people every day. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits: It’s targeted. Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. Fewer people are subscribing to their local paper and usually the distribution of the paper far exceeds the trade area of the business, thus wasting using shotgun marketing.  Direct Mail can focus on a smaller group of individuals who are more likely to respond to your offer, they use your products or services and reside in your trade area, giving you  a lot more “bang for your buck”. It’s personal. With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive and 90% will read a postcard in hand. It’s flexible. From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope. It’s tangible. Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, and coupons. It’s measurable. Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future mailings if needed. It’s easy and cost-effective. You don’t have to be a Direct Mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking Direct Mail piece. With some Direct Mail Web sites, you even design your piece, import your mailing list, and have the campaign printed and sent—all online. Take the rights steps First, profile your best customers to determine the demographics you want to duplicate with your direct mail campaign.   The right list is most important in getting your message to prospects who use your products and services. Design a postcard or direct mail piece featuring information on your business and a special offer with a call to action.  Make your mailings according your marketing strategy. Jim Wallert with J-Wall Marketing has worked with all sizes and types of businesses to help them make prospects in their trade area aware of their business and on-going special offers.  Jim works with his customers to make sure that they get the most productive, targeted lists for their marketing campaigns. <a href="http://www.jwallmarketing.com/"><a href="http://www.jwallmarketing.com" target="_blank">www.jwallmarketing.com</a></a> / Fort Myers, FL/1-866-404-0382About the Author: Jim Wallert owner of J-Wall Marketing has over 30 years successful experience in sales and marketing. Jim has helped all sizes and types of businesses increase their business through direct marketing and advertising. <a href="mailto:jim@jwallmarketing.com">jim@jwallmarketing.com</a>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/direct-mail-articles/bring-more-customers-to-your-business-with-direct-mail-1000579.html" title="Bring more customers to your business with direct mail">Bring more customers to your business with direct mail</a>

Bring more customers to your business with direct mail.

Direct Mail touches people every day.

Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:

It’s targeted.
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses.
Fewer people are subscribing to their local paper and usually the distribution of the paper far exceeds the trade area of the business, thus wasting using shotgun marketing. Direct Mail can focus on a smaller group of individuals who are more likely to respond to your offer, they use your products or services and reside in your trade area, giving you a lot more “bang for your buck”.

It’s personal.
With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive and 90% will read a postcard in hand.

It’s flexible.
From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.

It’s tangible.
Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, and coupons.

It’s measurable.
Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future mailings if needed.

It’s easy and cost-effective.
You don’t have to be a Direct Mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking Direct Mail piece. With some Direct Mail Web sites, you even design your piece, import your mailing list, and have the campaign printed and sent—all online.

Take the rights steps
First, profile your best customers to determine the demographics you want to duplicate with your direct
mail campaign. The right list is most important in getting your message to prospects who use your products and services. Design a postcard or direct mail piece featuring information on your business and a
special offer with a call to action. Make your mailings according your marketing strategy.

Jim Wallert with J-Wall Marketing has worked with all sizes and types of businesses to help them make
prospects in their trade area aware of their business and on-going special offers. Jim works with his customers to make sure that they get the most productive, targeted lists for their marketing campaigns.
www.jwallmarketing.com / Fort Myers, FL/1-866-404-0382

Jim Wallert owner of J-Wall Marketing has over 30 years successful experience in sales and marketing. Jim has helped all sizes and types of businesses increase their business through direct marketing and advertising. jim@jwallmarketing.com

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/direct-mail-articles/bring-more-customers-to-your-business-with-direct-mail-1000579.html

Related Videos
Related Articles
Ask / Related Q&A

Play

How to Get Better Results from your Direct Mail Efforts

Play

How to Avoid Misleading Direct Mailers

Play

How to Create a Custom Mail Notification Sound

Play

How to Stop junk mail

Play

How to Organize Mail

Latest Direct Mail Articles
More from Jim Wallert

10 golden lesson from niteh

By: nitesh | 09/11/2009
10 Golden Lessons Every day I remind myself that my inner and outer life are based on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving - Albert Einstein Albert Einstein was an amazing physicist. He figured out so many universal principles and equations that he was way ahead of his fellow scientists at any point of time. But he is also remembered for another thing; a quali

Want a close up smile?

By: Clinton Nixon | 06/11/2009
If you think your teeth need fixing or beautification, we can help you find the best and trusted Oregon dentist here in Eugene, Oregon. Everyone dreams to gain that close up grin worn by models when they pose for the mags. And we want to make sure that going through all of the process of achieving that perfect smile, a leading figure on dentistry is behind it. Here in Eugene, Oregon, there is a hospital that can help you achieve the grin you've always wanted. Found in 12...

Get ATVs now!

By: Kelly Orr | 06/11/2009
Are you in for a new riding adventure? Try atvs! because of peoples's desire for journey, it seems that as time rolls by, a standard motorcycle is now not enough to give the ultimate ride of adventure and thrill that we would like to experience. Slowly, new inventions are being introduced to the market. And because these new inventions are indeed, unique, thrill seekers would adore to get their hands on it. ATV...

Menifee Property Management

By: Oscar Gentry | 06/11/2009
The 2 greatest factors that contribute to the success of a property brokerage or property management company are quality service and word-of-mouth promotion. Quality service is what makes people do the word-of-mouth promotion, which is what, in its turn, makes the business grow. You may have the best looking and interesting website, brochure and properties for sale but if you cannot serve your customers to their satisfaction you will never get referral sales, and t...

Ringworm Treatments

By: Chadwick Knowles | 06/11/2009
Let me give you an idea of what could be underneath that itchy skin-ringworm and ringworm treatments. Ringworm is a fungal complaint of the skin, medically named as Tinea ( Latin word for growing worm ). These worms are not visible to the naked eye ; these are minute worms that live on the dead layer of our skin. A direct skin to peel contact to the infected source is how this infection can be caught. They thrive best o...

sÃ¶kmotoroptimering

By: Derick Mcfarland | 05/11/2009
Have you encountered the term'search engine optimization'? Or is the term unfamiliar to you? You may have encountered that term, but not really sure what it suggests. Or if you have not, it's time to have a formal introduction. search website Optimization is the process of enhancing the volume or quality of traffic to a web site from search engines. This is about traffic and location. This makes sure your internet site to be the first on the search result...

Ringworm Treatment

By: Federico Collier | 05/11/2009
Pissed off by ringworms? Get ringworm treatment now! Do you see red and rough patches forming on your skin? Do these patches contain circular lacerations, open sores that look as if they were due to small worms under your skin? Is the patch of skin lighter in the middle thereby giving it the appearance of a ring? Then you have to be attacked by ringworms. But the term ringworm does not imply you are literally at...

Here's My Promise to You: This Direct Mail Letter Will Always Work for You

By: Jay Huling | 04/11/2009
Response is the only thing that matters in direct mail. If your prospect returns your reply card, visits your web site, calls your 800-number or mails you a payment, you win. If not, you lose. If you use this formula, you will ALWAYS WIN.

Direct Mail Marketing is Alive and Well and bringing in lots of new business

By: Jim Wallert | 27/10/2009 | Direct Mail
For as long as there has been a US Mail service we have heard complaints about Proverbial “junk mail”. Everyone complains about it but most open, read it and every year it generates billions in sales. Here are a few tips on how it will work for you and your business.

Find profits in your company’s customer marketing and mailing lists

By: Jim Wallert | 28/09/2009 | Marketing
With costs of printing, postage and mailing continually rising, companies can not afford to send marketing pieces to old, duplicate, incomplete or incorrect prospects and customers addresses. Check your own household and business mail for a period of time and see how many expensive mail pieces may be addressed to prior residents, are duplicates, or are not relevant to your household or company.

What goes into Winning Direct Mail Campaigns?

By: Jim Wallert | 28/07/2009 | Direct Mail
One of the great things about direct mail is that there are only there main components – the list, the offer and the copy. If you get them all right, your direct mail efforts have a great chance for success

Save up to 50% on your advertising costs with co-op advertising funds

By: Jim Wallert | 19/07/2009 | Advertising
If your small business buys inventory, products or equipment that you resell or use in providing your products and/or services, you may be able to save up to 50% on your advertising costs by using available co-op advertising funds.

OPPORTUNITY SEEKER MAILING LISTS, SHOULD YOU USE THEM?

By: Jim Wallert | 13/07/2009 | Direct Mail
The term “opportunity seekers” has become a buzz-word among direct mailing. multi-level marketers and entrepreneurs, but is using this list strategy steering them down the wrong path?

Bring more customers to your business with direct mail

By: Jim Wallert | 29/06/2009 | Direct Mail
Why you should use direct mail to reach the best prospects for your business. Here are some of the reasons why direct mail is more successful than "shotgun" marketing like news print or radio.