Direct Mail Marketing Tips For Having A Winning Campaign
When it comes to direct mail marketing, there are some things that you need to do in order to make your campaign a success. Believe it or not, the first thing you have to do is get your letters delivered. As absurd as this sounds, it's true, and I will explain myself below.
You see, when you send out a letter that looks like bulk mail, you confuse the mailman. Even if your letter contains valuable information, the mailman could look at your letter and think that it is bulk. And when the mailman's mail sack gets heavy and is too much for them to deliver, when mail do you think he is going to throw out first? That's right, the bulk mail.
So if you're thinking about mailing out your letter via bulk postage, you should reconsider. Bulk rate is the dumpster rate, and it's a phrase that you need to keep in mind. If you've went through all the trouble to get a good mailing list, don't mess up your campaign by deciding to mail your letters via bulk mail.
The best way to mail your letters is with a live stamp. A live stamp ensures that your letters will get delivered, and also that your intended recipient will open it. You see when your prospect receives your mail, if they see a stamp on it, they will think that it's something personal. This is what a live stamp means - personalization. It's a great way to get the attention of someone who is sorting through their mail.
Instead if you choose the option of bulk mail indicia, you categorize yourself along with the other bulk mail that someone receives and they may end up throwing your mail in the garbage. So never use labels or indicia that may get your mail thrown in the trash.
One of the best things that you can do is to make your envelope look like personal mail. To take this technique even further, you should hand address your recipient's names in blue ink, and include a real live stamp on the envelope. However if you don't have the time to do this and are mailing out 10,000 or more envelopes, then obviously this option wouldn't be a choice for you. You should opt for the choice of having your return address and the recipient's address typed out in black ink.
These tips will give you the great chance of success with your direct mail campaign, so don't forget it. Don't mail out self-mailers and brochures that people won't find useful. They will most likely toss this piece of mail in the trash. Instead use a device that will inspire action - and that is what a personalized envelope will give you.
The kind of envelope that works the best is a plain number 10 envelope with no windows. This kind of envelope gives the greatest personalized feel especially if the names on it are hand addressed. Keep these tips in mind when creating your next direct mail campaign.
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