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Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letter

Author: Alan Sharpe

Target audience: General managers of auto dealerships

Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]

Purpose: Generate appointments for salespeople

[MAILING ENVELOPE]

[Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership.]

[LETTER]

[Is 8 1/2 x 11 inches, copy on both sides]

December 27, 2007

Brad Carling, General Manager

Tri-City Chev-Olds

123 Any Street

Anytown OH 12345-9163

[Right here, beneath the prospect's name, is affixed to the letter a sample auto gift card, personalized with the prospect's name, and this headline: As you can see, this card has success written all over it.]

Dear Mr. Carling:

Go ahead, pull this amazing little card off the paper.

It's made of plastic. It costs you $2 to buy. But it's worth the price of a new car, sold off your lot. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.

Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?

This card will help. Big time. It's a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.

Take a look at the front of your card. As you can see, you customize the card to match your dealership's brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card's dollar value and each transaction.

You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.

You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.

That's what the card does. Here's what it does for you.

Please read the brochure I've enclosed for the compelling specifics. You use the Sharpe AutoCards card to:

1. Close more sales by beating competitors' discounts

2. Boost your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retain customers for years after the sale

5. Attract potential customers and increase traffic in your showroom

6. Increase referral business

7. Increase revenue on the back end

8. Promote brand awareness of your dealership

The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don't have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.

Use your card today to receive free coffee and donuts for four.

The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I'll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you'll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.

When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let's set up an appointment.

Yours sincerely,

[signature in blue ink]

Brad K Phillips, Director, Sales

Sharpe AutoCards

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).

Alan Sharpe
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.
Rate this Article: 3.6 / 5 stars - 37 vote(s)
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-2
1. Zelig Mestel (21:14, 23.03.2009)
PLEASE SEND ME SOME LETTERS FOR 1-800 VANITY TELEPHONE NUMBERS

THANK YOU FOR YOUR KND CONSIDERATION. LOOK FORWARD TO YOUR RESPONSE.
0
2. horsfall (19:25, 09.10.2008)
pls send me some sample of ur sales letter.thanks.
+1
3. Waleed (18:56, 19.11.2009)
I want to study in American Universities.
+1
4. Hershey (17:06, 02.07.2009)
Please send me some sample sales letters for aluminium foil products to retailers
+1
5. Shlly Marshall (16:32, 15.06.2009)
I need to write a letter, introducing prospective clients to our new salesman, giving them a brief outline of our company ad its sevices, while allowing them to know that the salesman is acting on our behalf.
+2
6. Laura (16:13, 05.10.2009)
I am a new sales person at a used car dealership. I would like to send out letters. Could you help me write a letter?
+6
7. CHRIS FARRAR (15:45, 09.03.2009)
PLEASE SEND ME SOME SAMPLE LETTERS FOR CAR SELLING.
0
8. ERNEST (15:32, 17.11.2009)
pls, can you send me some of your business proposal letter,pls i want introduce my business to companies is computer repairs and maintenance
+3
9. sally (15:00, 17.12.2008)
hey
+2
10. nadir (14:57, 02.09.2009)
please send us some sample to introduce our products or ideas on mail.
+1
11. david crier (14:02, 05.01.2009)
happy new year...
0
12. damian (13:37, 03.04.2009)
please send me any sample letters on the signage(advertizing signs ect.)industry
+1
13. Nagalinegsh (13:16, 05.05.2009)
can you send me a sales sample letter for saling long products like steel rod, TMT rod, Steel wires etc.
+3
14. Lalain (13:04, 07.01.2009)
I am launching corporate training and business consulting. Pls send me some good sales letters to introduce my company to prospective clients. Looking fast forward to your response
-1
15. hena (12:40, 03.04.2009)
plz . send me sample of some sales letter.
0
16. katttie (12:12, 27.07.2009)
plz send me a sample of sales letter
+2
17. Patricia (12:11, 13.01.2009)
I need to begin sending monthly company newsletters by email to my database & I need an introductory letter to accompany the first newsletter, can you help me?
-2
18. Liz (12:10, 10.03.2009)
Please send me some letters on how to promote/sell a venue that people dont know it exists. Thanks
+1
19. Imdad Ali (11:23, 28.05.2008)
I want to see some sales letters which is related to any exersice machine.
Unfortunately i didn't find it, it's my presentation in university ....
Can u send me some sales letters on my E.mail
I will be very thankful to you.
Your's sincerely,
Imdad Ali
-1
20. m.murugavel (10:18, 07.12.2009)
Dear Sir,
Iam very iterested to know different types of latters to write to our clients.could you send me the samples.
+3
21. Saleem (10:04, 10.02.2009)
Please send me sales promotion letters written to customers.

I shall be very thankful to you if you do so,
0
22. jahangeer shahzad (09:51, 05.07.2009)
please send me some sales letter pattern's. i want to get information about sales letter.
iwill be thankfull to you.
-1
23. Muthyala RamaKrishna Rao (09:23, 21.09.2009)
The Ramayana research is not a business the Ramayana is real history not chandamamma story thats way all the peoples is under standing truth and false. The Brahma was told to Valmiki the Ramayana is always long life no end the Ramayana if Ramayana in the world not memory end of Valmiki age,
Thats way the Ramayana is truthfully life history and .The human how to relation ship man and other life love, so many directions given in the Ramayana .
+2
24. Pretty Young Lady (09:04, 28.10.2008)
Would be very gratefu, if you will show some sales letters in a gas-cleaning equipment!
THX!
0
25. emin (08:42, 08.08.2008)
hi.i want to receive some business letters samples.regards Emin
-1
26. kerry (08:39, 03.11.2008)
please send me some letters on how to advertise a venue that people dont knwo exists thanks
-1
27. Siyad.A (08:11, 11.08.2009)
Please send me sample sales letter for Interior decoration contracting co/ Furniture trading etc.
0
28. riply (06:41, 22.06.2009)
I NEED TO WRITE A SALES LETTER TO INTRODUCE MY BUSINESS(BUS HIRER) TO CORPORATE BODIES. WE TRANSFER HOTEL STAFF, TOUR GUIDE AND OTHER PRIVATE TRANSFER. IT WOULD BE WELL APPRECIATED IF YOUR COULD HELP US IN WRITING A GOOD SALES LETTER. THANK YOU.
0
29. bestprice movingbiz (06:24, 04.12.2009)
good
0
30. mikkin (06:16, 11.02.2009)
need some sample copies of motor vechile sales letter form
+1
31. mine nazik (04:45, 20.05.2009)
please send me some persuasive sales letter
+1
32. john maseiras (04:02, 19.04.2009)
Hi hi
Can you send me a "sales sample letter" of how to introduce a product into the market (an agricultural product)

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