 Free Online Articles Directory |
||||||||
Home Page  Advertising Direct Mail Free Sample Sales Letter: Example of How to Write a Persuasive
Business Marketing Letter |
||||||||
 |
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letter Author: Alan Sharpe Target audience: General managers of auto dealerships Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter] Purpose: Generate appointments for salespeople [MAILING ENVELOPE] [Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership.] [LETTER] [Is 8 1/2 x 11 inches, copy on both sides] December 27, 2007 Brad Carling, General Manager Tri-City Chev-Olds 123 Any Street Anytown OH 12345-9163 [Right here, beneath the prospect's name, is affixed to the letter a sample auto gift card, personalized with the prospect's name, and this headline: As you can see, this card has success written all over it.] Dear Mr. Carling: Go ahead, pull this amazing little card off the paper. It's made of plastic. It costs you $2 to buy. But it's worth the price of a new car, sold off your lot. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising. Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out? This card will help. Big time. It's a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works. Take a look at the front of your card. As you can see, you customize the card to match your dealership's brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card's dollar value and each transaction. You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only. You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year. That's what the card does. Here's what it does for you. Please read the brochure I've enclosed for the compelling specifics. You use the Sharpe AutoCards card to: 1. Close more sales by beating competitors' discounts 2. Boost your service department revenue and repeat business 3. Multiply your accessories department revenue 4. Retain customers for years after the sale 5. Attract potential customers and increase traffic in your showroom 6. Increase referral business 7. Increase revenue on the back end 8. Promote brand awareness of your dealership The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don't have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors. Use your card today to receive free coffee and donuts for four. The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I'll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you'll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds. When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let's set up an appointment. Yours sincerely, [signature in blue ink] Brad K Phillips, Director, Sales Sharpe AutoCards © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
Rate this Article:
Current: 3.8 / 5 stars - 13 vote(s).
Article Tags: Sales, Auto, Cards, Markets, Gift, Firm, Letter, Example, Dealers, Certificates, This, Brackets, Like, Business-to-business, Appear, Mailed To, Replace Paper, Did Not About the Author:
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.
Related ArticlesThe 10 Laws for Writing Letters that Get Results Columbus Day Offer at Autoland Chrysler Jeep Dodge Do You Have A Customer Appreciation Plan? How to Guarantee your Ad Will Connect With Everyone you Want Marketing and Sales: An Evolutionary Process The Poor Old Clients Have Nothing at the Moment! Game Playing and Marketing Games Offer You a Unique Way to Entertain -- and Sell at the Same Time! Sales And Marketing - Let Others Do The Work Got a Question? Ask.Ask the community a question about this article:Frequently Asked Questions I have a '98 Dodge Grand Caravan, 3.0 liter engine ...Major Oil Leak! Tradein on a used car Auto Tradein on Used car Are there any recordable get well cards ... How can I access a website that will help me rate ... Can UGMA age of majority be changed to an older age? Q&A Powered by:
 Latest Direct Mail ArticlesBenefits of Direct Mailing Show Me the Money With RSS Feeds Intelligent Marketing Through Mail Order Catalogs Use of Behavioral Targeting in Online Advertising Xenon Lighting Sources Has Become Increasingly Popular Why Do I Need a Copywriter...? Cash Gifting Marketing with Postcards and Offline Methods The Secrets to Create Your Own All Season Home Based Business More from Alan SharpeIn B2B Direct Mail Lead Generation, Work Backwards Eight Advantages of Fundraising Letters Over Other Methods Direct Mail Catalogs & Brochures: Write Captions That Sell Eleven Reasons Donors Stop Responding To Fundraising Letter
Appeals Your Direct Mail Sales Letters Must Differentiate You Write Fundraising Letter Overlines That Donors Can't Resist
(Includes Samples & Examples) Fundraising Letters Are Easier To Write With AIDA Write Effective Fundraising Letters By Being Conversational
(Includes Examples & Samples |
|
||||||
|
Article Categories
|
||||||||
 Sign up for our email newsletterReceive updates, enter your email below
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.07, 3) |
||||||||
Unfortunately i didn't find it, it's my presentation in university ....
Can u send me some sales letters on my E.mail
I will be very thankful to you.
Your's sincerely,
Imdad Ali