Getting the Most Out Of Your Below Market Value Residential Property Leads
A Working Model
Using your network of data suppliers, questionnaires, surveys, seo partners and call centres, you can potentially generate the names of a substantial amount of potential residential property sellers at below market value.
By using a very low-key approach I have also found that the prospect is more receptive to the proposition. Even though leads are received with full name and postal address simply send the prospect a post card without including their name. The post card is very simple, very effective and is addressed to the occupier rather than the named individual. The card asks the prospect if they are interested in selling their property (even though we know they are) and if they are, a toll-free telephone number is included on the card for them to call.
What you need to remember is the prospect could be selling their property for a number of different and stress related reasons such as a death of a family member, divorce, loss of job, relocation of job, emigration or financial difficulty. The last thing they need is an intrusive piece of direct mail informing them that you know of their current situation and you would be interested in buying their property!
The Results
Constant use of this model has resulted in 15% response rates and a further 15% conversion from prospect to client
Other Things to Consider
You should not charge the prospect any upfront fees for your services. Straight away the prospect is on the back foot and conversion rates will be dramatically reduced.
You should approach the consumer on a soft sale basis – The best results have been without any high pressure tactics.
You should be looking to 20-30% maximum BMV or again the conversions will decrease dramatically.
Finally
So, a very simple but very effective method of building a substantial property portfolio at a competitive cost per acquisition. Try it and you will see for yourself.
Questions and Answers
Article Tags:
below market value residential property leads
,bmv
,leads
,lead generation
,property leads
,direct marketing
,advertising
,residential properties
,20 bmv
,business and finance
,business
,finance
,online marketing
,money
Avoid any relative words in advertising. Words like stronger, better, less are relative. Also avoid words indicating an extreme position like "No 1", "the best", "quickest" etc. Quantify any claim and support with a testimonial or certifying agency. Quantify quick delivery by saying how fast, most durable by saying how long. Mind can see and feel only quantified terms. So use quantified terms to make the prospects understand easily.
The most efficient use is to promote your business. Indeed, they have become a cost effective tool in your marketing arsenal.
Generating a particular variety of envelope needs knowledge of the medium, printing procedure, and tools. Recognize the fundamental procedure and components affecting envelope printing to come back up with the sought after consequence.
Even Master Marketers find the subject of writing a sales letter confusing and sometimes intimidating. There are hundreds of books and thousands of articles on the art of writing an effective sales letter, each with its own unique viewpoint.
Stop your prospects in their tracks with powerful headlines and you draw them into your sales message. Here are four proven techniques.
I wanted to express my thoughts on one of the things in life that I never thought I would ever have to discuss or even give a passing thought about. The male vasectomy. It looks like my time has come to face the gauntlet...or in this case, a great big whopping needle! Your sympathy will be greatly appreciated
Discuss this Article
