Broad experience and knowledge of direct marketing as both client and supplier. I developed the UK division of an international mail order business from £0 to £10m through major acquisition campaigns via national press, inserts, data rental and other lead generation specialists. More recently I have worked on lead generation for businesses in a number of sectors. Currently working on a lead generation model for the grey market.For more information about lead generation visit David's website at TLMCUK
A Working Model
Using your network of data suppliers, questionnaires, surveys, seo partners and call centres, you can potentially generate the names of a substantial amount of potential residential property sellers at below market value.
By using a very low-key approach I have also found that the prospect is more receptive to the proposition. Even though leads are received with full name and postal address simply send the prospect a post card without including their name. The post card is very simple, very effective and is addressed to the occupier rather than the named individual. The card asks the prospect if they are interested in selling their property (even though we know they are) and if they are, a toll-free telephone number is included on the card for them to call.
What you need to remember is the prospect could be selling their property for a number of different and stress related reasons such as a death of a family member, divorce, loss of job, relocation of job, emigration or financial difficulty. The last thing they need is an intrusive piece of direct mail informing them that you know of their current situation and you would be interested in buying their property!
The Results
Constant use of this model has resulted in 15% response rates and a further 15% conversion from prospect to client
Other Things to Consider
You should not charge the prospect any upfront fees for your services. Straight away the prospect is on the back foot and conversion rates will be dramatically reduced.
You should approach the consumer on a soft sale basis – The best results have been without any high pressure tactics.
You should be looking to 20-30% maximum BMV or again the conversions will decrease dramatically.
Finally
So, a very simple but very effective method of building a substantial property portfolio at a competitive cost per acquisition. Try it and you will see for yourself.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Increasing Sales Using the Different Methods of Gathering Business Leads
- Business Leads Generation Process
- Sources of Business Leads
- How to Initiate Business Lead Generation
- Don’t Buy Leads: How to Build Your Own MLM Business Leads List
- Where Can I Get Cheap Responsive Home Based Business Leads- Top 3 Places
- How to Generate Home Business Leads- 3 Lead Generation Techniques
- Home Business Leads – Let Someone Else Do the Work
Post Card Marketing Success Tips-The Million Mail Program
By: rhonda smith | 22/11/2009Post card marketing is an extremely Powerful marketing medium if use correctly. Most people are not aware of the power in postcard marketing, so they fail to use this medium to get their message out.
Mailing List Quality vs. Data Card Quality
By: Chris DeMartine | 21/11/2009The difference between mailing list quality and data card quality is simple. A data card is the marketing document that describes a mailing list, but a quality data card does not guarantee a quality mailing list. However, you can have a top quality list that is neglected from a marketing perspective and that's not good.
The Chinese Year of the Monkey
By: devender | 20/11/2009There are twelve Chinese year signs in the Chinese Zodiac. Unlike in our western astrology, in Chinese astrology each sign lasts for a year. Legend has it that as Buddha was about to depart the earth he summoned all the animals to say goodbye. Only twelve turned up so, to show his appreciation of their loyalty, he vowed that from then on each year would bear the name of one of the animals
The Chinese Year of the Goat
By: devender | 20/11/2009There are twelve Chinese year signs in the Chinese Zodiac. Unlike in our western astrology, in Chinese astrology each sign lasts for a year. Legend has it that as Buddha was about to depart the earth he summoned all the animals to say goodbye. Only twelve turned up so, to show his appreciation of their loyalty, he vowed that from then on each year would bear the name of one of the animals.
The Many Different Forms of Marketing
By: Katie Marcus | 19/11/2009Marketing deals with so many different things, you just cannot simplify it into a single kind of advertisement. I have seen many occasions when I felt a company was attempting to do just that.
Think about Every Little Thing when Advertising
By: Kaye Z. Marks | 19/11/2009Marketing is not just about printing off some advertisements and sending them to people. Expanding a brand name is not just about boosting your brand in specific situations and scenarios.
Ed Hardy clothing - Wear them and get noticed
By: qingwa | 17/11/2009Ed Hardy clothing online,Ed hardy
The head of clothing -- Ed hardy clothing line
By: qingwa | 17/11/2009Ed hardy clothing line,Ed Hardy T-shirt
Getting the Most Out Of Your Below Market Value Residential Property Leads
By: David Billington | 10/11/2009 | Direct MailAll Direct Marketeers know that the biggest bang per buck is received when they mix their marketing channels. After a period of continuous testing I have discovered that the best value leads in the property sector are received when I mix on-line lead generation with outbound call verification and qualification followed by simple direct marketing...let me explain further...