How To Create Brand Loyalty From Postcard Marketing
When people talk about postcard marketing, they're usually referring to promotional postcards that are intended to sell something, announce a sale, or draw attention to some other promotion. But a lot of businesses don't realize that direct-mail postcards are great way send a variety of other kind messages to your customers throughout the year.
For example, you can thank your clients for making a purchase or simply for being a customer. You can wish them "Happy Holidays." If you know specific birthdays, you can have warm wishes sent right to their mailbox on the big day. These are all examples of postcards that won't necessarily bring in money directly, but they'll help building lasting relationships with your customers, which could greatly benefit your business in the long run.
For larger organizations with hundreds or thousands of employees, postcards can also be used send similar messages to your staff. "Thank you for a job well done." "Congratulations for another successful year." "Merry Christmas!"
The inexpensive rates for bulk postcards make it a great way to send these kind gestures all year long, without having to spend a ton of money.
If you're mailing to customer, and you absolutely must include a promotion, just be sure to make it secondary to the primary message. For example, if you're thanking customers, you can say something like, "Thank you for being a valuable customer. To show our appreciation, we'd like to offer you 50% off your next purchase ..."
If you start mixing messages like "You're great" with "Big sale this weekend" -- then the originally intention behind your postcard will be lost (unless your intention was to create a disconnect with your client base.)
When in doubt, just keep your message short and straight to the point. A simple "Thank You" goes a long way.
Questions and Answers
Do you want to know how to print postcards for a promotional campaign properly? There are a few important steps that you should follow with regards to postcard printing that can net you the success you want in business.
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When designed creatively and printed in full color, a postcard can showcase your products and services effectively.
you might want to consider using postcards as your marketing campaign if you are a small or start up business owner
These days, postcard marketing doesn't get much attention as they have in the past.
Even if you run an online business, postcard printing is still a proven, low cost and time-tested marketing tactic.
Avoid any relative words in advertising. Words like stronger, better, less are relative. Also avoid words indicating an extreme position like "No 1", "the best", "quickest" etc. Quantify any claim and support with a testimonial or certifying agency. Quantify quick delivery by saying how fast, most durable by saying how long. Mind can see and feel only quantified terms. So use quantified terms to make the prospects understand easily.
The most efficient use is to promote your business. Indeed, they have become a cost effective tool in your marketing arsenal.
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What you should have ready before you start work on your promotional postcards
Frequently asked questions about promotional postcards & direct mail postcard marketing
Come spring, every year, people are looking for a fresh start in their lives. The weather is nicer. The days are longer. Consumers and businesses alike increase their spending. If you're not getting your business in front of those people via postcard marketing, you run the risk of losing them to competitors.
Why tracking your postcard marketing and promotional postcards is so important
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