Leaflet delivery companies are all the same, right? If my company is at all niche, there's no point in using them, right? Because the standard industry practice is to mail out flyers randomly to a postcode area, with no thought for where the leaflets might be put to best use, right?
Wrong! In this day an age, most direct marketing companies offer sophisticated profiling systems, which allow them to target distribution to tight socio economic groups. What was once random 'stab in the dark' distribution is now a highly sophisticated, targeted method of ensuring that your potential clients and only your potential clients receive your message.
This, in essence, makes leaflet delivery a far more cost effective way to market your business, as it involves minimum wastage of your flyers. You can be sure that every property that receives your leaflet is within your target market, which will help you to build brand recognition, and will give you a basis to begin a targeted marketing campaign to those same properties on a regular basis.
The key thing to keep in mind is that no one knows your target market like you do. As an MD, Marketing Manager or the like, it's likely that you will have spent years researching your customer base. You will know where they live, how much money they make, what they have for dinner every third Thursday of the month and so on. All of this information is crucial when allocating the areas for distribution.
A good leaflet delivery company will work with you to ensure that all the knowledge that you have is processed together with their in house profiling systems. The key here is communication. You may already have a rough idea of the area that you wish your flyers to be distributed into, but the profilers will be able to tell you the exact number of properties within the area that fall into your categories. As long as both parties are clear on what the other is suggesting, the campaign should be a success.
It is important in this instance to choose an established leaflet delivery company with considerable experience in this field. Although profiling software is a fantastic development in the world of distribution, sometimes there is no substitute for local ground level knowledge. If the company has been distributing for a number of years, it will have trained and trusted staff in all areas of the country who will have extensive knowledge of the area in which they distribute. It is ultimately that team of distributors who will ensure that your material is only delivered to properties with garage doors, or front lawns, or driveways.
It is clear that to profile your distribution to ensure that you reach as much as possible of your target market is the most prudent way to conduct a direct marketing campaign, and has the most chance of success. This is especially true when the same formula is repeated to the same households on a regular basis in order to build up brand recognition. Be clear with your leaflet delivery company about exactly what you want, and above all, ensure that you plan your distribution in plenty of time. By combining your knowledge about your customer base with the detailed knowledge of an established leaflet distribution firm, you will be well on your way to a recipe for success.
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By: JGgotogirl | 11-07-2008
What is the market size in the United States for tactical flashlights? How many are sold each year? How many are sold to police, military, security personnel and other relevant protective services?
Where or how could i become a promoter of NYC in Japan and vise versa?
By: euro777 | 11-07-2008
Hello How would one become a promoter of New York City for Japanese people living in Japan. I live in New York, but my wife is Japanese. I also love Japan and love to travel there but i do live in New York. Working as a promoter would be ideal work for me( better than working in restaurant) Thank you all in advance urmas mollerson
PR or Marketing???What is more ...
By: arllyn | 10-07-2008
PR or Marketing???What is more creative????
Scm review
By: anil kumar | 10-07-2008
can rising petrol price can destroy the supply chain management concept
Phorm illegal interception also copyright of websites visited.
By: illegal | 03-07-2008
You have a child with their own computer, this child is not the ISP account holder a webwise page pops up this child spots the name webwise and associates this with the BBC program he uses at school so clicks to allow. This child has just been allowed to alter the T&C of the ISP account while under the age of being allowed to give informed consent, The ISP now is profiling a minor without parental consent, changed the customers T&C without his verifiaction. Would this fall into invaision of privacy since the person consenting was mislead by false advertising yes Phorm selected an alreadyb known and trusted name by children used by the BBC. 1. Would this be breaking the law? 2. Why does the account holder have to verify wioth password to login or even talk to the ISP about anything but a child can change the T&C without any way to verify it is the account holder? 3. Interception of the browser is illegal so how can Phorm suceed without breaking the law? 4.Websites you visit all have copyright you can visit but are not supposed to copy, proccess for material gain this phorm will do who wil pay the website owners for breaching their copyright? 5. Why will phorm not follow the robots.txt for its own instead of googles? 6. With such as google I can delete cookies and any tracking they are doing is stopped, with phorm it is on my connection so can never turn it off 100% have tot ake the word of one person who has no reputation since he has been hijaking browsers illegally for years would you trust this knowing that?
A tide of public awareness?
By: www.mywebusage.com | 02-07-2008
you seem to be confident that these changes are only taking place on a corporate side. I fear that this assumption could be a little shortsighted. How do you propose that advertisers can counteract the rise in public awareness of advertising technologies which were previously operated "under the covers". After all how many people are prepared to stop and talk to marketing or PR enquiries on the high street? when people are given the option they invariably decide to opt-out.How can the "marketing intelligence industry" tackle this rise in "public awareness"?
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