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How to Write a Direct Mail Fundraising Letter (Four Tips)1. Address your reader as a friend, not as
"Friend." 2. Arrest attention with an opening that resonates with
your donors. Opening 1: "I am writing to you to ask if you would like to
support a low-income housing building project in your
neighbourhood." Opening 2: "If I invited you to walk over to your neighbour's
house with a bundle of roof shingles under your arm as a gift,
what would you do?" 3. Put flesh and bones on your need. INSTEAD OF SAYING . . . We operate three vans. INSTEAD OF SAYING . . . Essential medicines in many countries
are not affordable. 4. Ask for funds by painting a picture. © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message)
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Article Tags: You, Time, Right, Friend, Reader, Days, Letter, Received, Address, Addressing, Dear, Never, As "Friend", A Letter, "Dear Friend", Are Dead Article Source: http://www.articlesbase.com/direct-mail-articles/how-to-write-a-direct-mail-fundraising-letter-four-tips-848.html About the Author:
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.
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