ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
22.05.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Author: Alan Sharpe Author Ranking Gold | Posted: 12-09-2005 | Comments: 0 | Views: 9853 | Rating:  (880) Article Ranking Silver (?) Got a Question? Ask.
Sign Up Now!

Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for the donors gift.

As a bonus, thank-you letters increase donor loyalty, strengthen relationships with your donors and increase your chances of receiving more gifts in the future. So here are some pointers for writing effective thank-you letters.

Be personal.
Address your thank-you letter to your donor by name. Don't say "Dear Friend."

Say thank you, thank you, thank you.
Show your gratitude by repeating, in a few different ways, that you are thankful for your donor's gift.

Be specific if possible.
Mention the size of the gift, or the date that you received the gift, or at least say "Thank you for your recent gift." Donors are busy people who need to be reminded that they responded to your appeal.

Show how the donor's gift is being successful.
Reinforce in your donor's mind that sending a gift was a wise investment in the work of your organization. Describe a recent success that was made possible by the donor's generosity. Or show in other specific, tangible ways, how or where the donors gift is making a difference in the lives of the people that your non-profit serves.

Thank the supporter, not the donor.
Somewhere in your letter, acknowledge that you value your reader as someone who supports your organization and believes in your mission. No one likes being treated like an automated banking machine.

Encourage dialogue.
Show a genuine interest in your donor by inviting them to write you, or phone you, or visit your website, or drop by your mission, or in some other way strengthen your relationship.

Be soft in asking for more funds.
Your thank-you letter should say thanks. If you follow your thanks with an immediate and aggressive appeal for more funds, you may cheapen your thanks and offend your supporter. So be gentle, and soft-sell the request for another gift.

Strive for originality.
Be fresh. Make your letter unique. Avoid language that sounds like it was churned out by a bureaucracy.

An example of a successful thank-you letter.
Below is a thank-you letter that Doctors Without Borders (MSF) mailed to donors who responded to their appeal letter for their work in Afghanistan.

--sample thank-you letter starts--

Dear Alan:

In response to your recent gift to MSF, I join with the people of Afghanistan in saying shúker, thank you, for your generosity.

As I write, the security situation in Afghanistan is changing by the day, improving in some areas of the country while deteriorating in others. At MSF, we are particularly alarmed at the number of civilians who are being killed or injured in the bombing campaigns.

On one day alone, we transported 72 dead and 15 wounded to the hospital. Many of them were women and children. Among the casualties was a family whose father was killed, mother critically injured, and four children wounded. A six-year-old boy lost one eye and had to undergo partial amputation of one arm and a full amputation of his other arm and one of his legs.

We are seeing increasing evidence of an unacceptably high toll on civilians due to the military operations in Afghanistan. We are calling upon the parties involved to minimize the consequences of the ongoing conflict on the civilian population.

The good news is that, thanks to your generosity, our 60 international staff and over 400 Afghan staff are back to work in the country again, offering medical help without discrimination and regardless of race, religion, creed or political affiliation.

I join with all of them and the staff here at MSF Canada in wishing you a prosperous and safe Náwey Kaal, or New Year.

Yours sincerely,

[signature]

Leslie Shanks, MD, CCFP President - Médecins Sans Frontières Canada / Doctors Without Borders-Canada

--sample thank-you letter ends--

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).

Rate this Article:

Article Source: http://www.articlesbase.com/direct-mail-articles/how-to-write-a-fundraising-thankyou-letter-for-example-includes-a-free-sample-865.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

Four Goals of Every Renewal Fundraising Letter
By: Alan Sharpe | 12/09/2005 | Direct Mail
Current donors to renew their support of your organization. Donors renew their support with their cash, of course, but they also renew it with their commitment—with their hearts.

Is the Non-Profit Niche for Copywriting All It's Cracked Up to Be?
By: Chris Marlow | 08/09/2006 | Copywriting
Landmark survey of dozens of freelance non-profit copywriters and interviews with five non-profit copywriters, including gurus Jerry Huntsinger and Mal Warwick, reveals the truth about this unique and mysterious market.

Nine Conditions For Selecting A New Member Of A Nonprofit Board Of Trustees
By: Jim Gould | 19/03/2007 | Management
Many nonprofit organizations contain term limits in their by-laws for members of their Boards of Trustees. Some of the Boards on which I have served have different provisions. One provided for three year terms, with no more than three consecutive terms before the member was required to take...

How To Plan Nonprofit Business Organizations
By: David Gass | 22/07/2006 | Business Opportunities
Describes how to create a business plan for nonprofit companies

How Can Qualifications Help Your Proof Reading Career?
By: Niall Cinneide | 11/09/2005 | Careers
This is a proper job. It is not just an easy way to make some money from home. For those who are serious, it will require a lot of diligent work to get into the field. And,.

51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
By: Alan Sharpe | 12/09/2005 | Direct Mail
You cannot afford to write a unique thank-you letter for each of the thousands of donations you receive each year. Here are some ideas for keeping your appreciation original. 1..

Dichotomy of Preference
By: Jeanie Marshall | 24/03/2006 | Self Help
This article acknowledges that is a wonderful world of duality. The physical world as we know it could not exist and grow, nor could our consciousness expand, without duality. I think this is extraordinary.

Dallas Wedding Receptions
By: Randy Wilson | 18/09/2005 | Marriage
Specifically if you are planning a Dallas wedding reception, there are many areas that you need to look into in creating the right theme, the right ambience as well as.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

How can i access my demat account online?i have dp ...
By: amitkapur1 | 16-05-2008
how can i access my demat account online?i have dp id and client id.

My son planted a new apple tree for me and he said ...
By: Lennda | 15-05-2008
My son planted a new apple tree for me and he said that the bottom half of the roots broke off when he pulled it out of the nursery container. I am now worried that it will not live and can find no information about it. Does anyone have any information for me about the root system and how it will be affected?

Why it is important to have a larger cache size?
By: JabbaWockeez | 15-05-2008
why it is important to have a larger cache size?

How can i find my broher demat a/c client id or dp ...
By: Sank | 12-05-2008
how can i find my broher demat a/c client id or dp id if my brother is not alive. As wht happen if no use that share for long time.

What is difference between DP Account Balance and ...
By: singhs | 08-05-2008
what is difference between DP Balance and Client stock balance??

Why is important to track blood cholesterlol?
By: Mozhan | 07-05-2008
why is important to track blood cholesterlol?

Q&A Powered by:
Powered by Yedda 

Latest Direct Mail Articles

Postcard Marketing - A Way To Increase Your Business
By: Kevin Sinclair | 16/05/2008
It is a difficult process and sometimes a costly exercise to find new customers. However, once you have found them you can keep in touch with satisfied clients and increase your business by the use of postcard marketing.

The Advantages of Direct Mail as a Marketing Tool
By: Bob Withers | 15/05/2008
Direct mail is one of the most common forms of direct marketing in use today. Direct mail is a dynamic, versatile marketing tool and is the most heavily used direct marketing medium, and its popularity continues to grow despite postage increases.

Address Their Objections To Increase Your Sales
By: Karen Scharf | 12/05/2008
One of the services I provide for my clients is sales copy critique, and one of the problems that I see over and over again in sales copy is the "too good to be true" syndrome. I do understand the importance of highlighting all the great benefits of your product or service; but it's important to address the downside also.

Many Hot Tips For Boosting Direct Marketing
By: Kevin Sinclair | 25/04/2008
Direct mail is an exciting area of marketing, probably even the most exciting. There are so many things that will help you create a mailing list. Preparing yourself is the best way to beginning a new business or winning mailing. The key is to study and learn new techniques that apply to your situation and put them to work.

Know What to Expect From Direct Mail
By: Travis Batting | 20/04/2008
Get what you want out of direct marketing by knowing what to expect. This is part 2 of 8 in our Direct Marketing Course

Win Big With Combination Marketing! Upto 500% Big!
By: Travis Batting | 20/04/2008
Combination Marketing can dramatically boost your marketing ROI and results. Help capture new information about your cilents. Use this article to build a structure to help you build your own combination marketing strategy for your business.

Recruiting The Best In The Casual Labour Sector
By: Shaun Parker | 18/04/2008
An guide that explores how to find quality leaflet distributors despite the preconceptions.

How To Target Your Leaflet Delivery In The 21st Century
By: Shaun Parker | 15/04/2008
An article that looks at how the development of profiling software has brought the leaflet delivery companies bang up to date.

More from Alan Sharpe

In B2B Direct Mail Lead Generation, Work Backwards
By: Alan Sharpe | 23/09/2005 | Direct Mail
Direct mail package, sit down with the sales people who close the sales. Find out when and how they get prospects to sign on the line that is dotted, and work backwards from.

Eight Advantages of Fundraising Letters Over Other Methods
By: Alan Sharpe | 12/09/2005 | Direct Mail
Let you have a one-on-one "meeting" with each donor. 2. Can be passed along Unlike personal visits, phone calls and special events, fundraising.

Direct Mail Catalogs & Brochures: Write Captions That Sell
By: Alan Sharpe | 12/09/2005 | Direct Mail
And so that's when you sell them. My advice for writing captions is to never describe what readers can see for themselves in your photo. If your photo shows a.

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
By: Alan Sharpe | 12/09/2005 | Direct Mail
You cannot. Use these findings to retain as many of your donors as you can. 1. They forget I suppose you could call this a case of "poor institutional memory.".

Your Direct Mail Sales Letters Must Differentiate You
By: Alan Sharpe | 12/09/2005 | Direct Mail
So that the stove would heat my turn-of-the- century farmhouse for the longest period possible. I had the choice of four vendors to buy my hardwood from. All were local,.

Write Fundraising Letter Overlines That Donors Can't Resist (Includes Samples & Examples)
By: Alan Sharpe | 12/09/2005 | Direct Mail
Donor to read your letter. According to direct mail copywriter and author Hershell Gordon Lewis, the best kind of overline to use in a one-to-one piece of communication.

Fundraising Letters Are Easier To Write With AIDA
By: Alan Sharpe | 12/09/2005 | Direct Mail
Your non-for-profit organization. All you need to remember is AIDA. AIDA is an acrostic for the four things you need to do, and the order you need to do them in, to write.

Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples
By: Alan Sharpe | 12/09/2005 | Direct Mail
Few intelligent remarks about sounding conversational on paper. You know, how to write a fundraising letter that sounds like it came from the mind of a person and not an institution. I.

Article Categories







Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below