How to Write Copy That Sells

By: Mark Pocock

Using the right words to sell more of your products or services is very important for your target market – that is if you want to sell your products or services.

You might say "Of course I want to sell my products" but it's amazing how poor the majority of marketing material out there is. The majority of businesses use a ‘me' message –for instance; ‘we have been in business 50 years' so what. Your potential customer doesn't care that you've been in business for 50 years. Do you know what he or she cares about – WIIFM or What Is In It For Me. – what can you do for your customer so he deals we you rather than a competitor.  

As a copywriter it's your job to persuade a potential customer to buy from you. It's important to have a lot of ‘you' language after all it's all about what you can do for your potential customer.

• Can you make their life easier?




• When they use your product will it make it difference to their life?




• How?




• Explain as much as possible to them. It might be obvious to you. But, more then likely it's not to your customer. The majority won't ask any questions as this makes them feel stupid.

Use the AIDA system when your write copy that sells for your business:

• Grab Attention: You only have 3 or 4 seconds to grab the reader's attention. So either use a headline or a photo or better still both. So make sure you use something otherwise you have lost a potential customer.
  


• Create Interest: You grabbed the interest of the reader with the headline no you need them to continue to read on. Make your copy intriguing or answer a problem they might have, or a fear. Just make sure it fascinates the reader so they read on.
  


• Generate Desire:You need to create a yearning in your readers mind. Your product or service is ‘THE ANSWER' to their problem. You can also use testimonials to sell more of your products.
  


• Use Action: Get your customer to take action. Explain to your customer what they need to do to order your product. Don't assume that they know whet to do. Say ‘click here and save $10 today'. Or ‘3 Easy Steps To Receive Your Book and Gifts Today'. Whatever you do make it easy to order – don't make them jump through hoops to order your product.

Mark Pocock is an experienced direct response copywriter. To read more articles and to discover how you can benefit from Mark's expertise go to www.markpocock.com Or visit his blog at: www.Case-Studies-In-Advertising.com