Leadsmarketer Expands Lead Generation Services with B2BLeadsdirect
Leadsmarketer generates qualified sales leads which are delivered by email to your sales team on a regular basis
Leadsmarketer a leading provider of online lead generation services announced today the launch of B2BLeadsdirect, an multichannel solution that takes the complexity out of online marketing and lead generation. Businesses looking for a cost-effective and hassle-free way to get in front of buyers and generate sales leads will find B2BLeadsdirect to be an ideal solution.
"Leadsmarketer has generated millions of leads for its clients since 2005," said Jean Smith, Vp of Marketing Leadsmarketer, "we thought what better way to further help businesses than to put to work our extensive online marketing experience and work with clients directly to promote their offerings and help them grow their businesses."
The service works by analysing the behaviour of individual visitors to your websites and infers their level and specific area of interest. It ranks each visitor, identifies which organisation and location they come from; and provides as much contact information - phone number etc - as is publicly available. The leads are designed to be easily digested and instantly actionable by your sales people and can be configured to work with your sales teams' structure.
The B2BLeadsdirect service will be of particular interest to corporate sales teams wishing to uncover and identify potential customers who are actively interested in their products and services.
The service has been rigorously field tested by a number of companies, with excellent results: "B2BLeadsdirect has been an invaluable addition to our business development strategy. Using B2BLeadsdirect we are able to identify companies that have been looking at our services, and as a result pitch to some that we would otherwise not have known about. Recently we won a project as a direct result of information provided by prospectvision. Without it we would not have been asked to present a proposal and would not have won the project"
Questions and Answers
Does this level of personalization improve your relationship with a business - or is it just a reminder that the site is systemically tracking every little thing you do? Unless custom elements are relevant - and designed to further you down the path toward a specific goal - this type of broad-based behavioral targeting may end up creating more of an annoyance and lack of connection than anything else.
Avoid any relative words in advertising. Words like stronger, better, less are relative. Also avoid words indicating an extreme position like "No 1", "the best", "quickest" etc. Quantify any claim and support with a testimonial or certifying agency. Quantify quick delivery by saying how fast, most durable by saying how long. Mind can see and feel only quantified terms. So use quantified terms to make the prospects understand easily.
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Does this level of personalization improve your relationship with a business - or is it just a reminder that the site is systemically tracking every little thing you do? Unless custom elements are relevant - and designed to further you down the path toward a specific goal - this type of broad-based behavioral targeting may end up creating more of an annoyance and lack of connection than anything else.
Do you want to build a telephone based, new business focused lead generation department? Have you been asked to find more "warm" sales leads for your Sales Reps?
