If you use direct mail postcards to generate leads or sell a
product or service, you need to create postcards that grab your
prospect's attention. The place to do that is Side A, the side
that doesn't have the stamp and address on it. Here are some
creative ways to get the attention of your potential buyers,
some of which have worked extremely for well for my clients.
- feature a wacky photograph
- use a photo of your
product in an unusual setting
- make an outrageous (but
true) claim
- state your unique selling promise in an
intriguing way
- present your prospect's problem (the one
that your product or service solves) in a compelling way
- ask a provocative question, and put the answer on Side
B
- feature a short quiz that stimulates interest in what
you are selling
- just be blunt and put your offer in big
letters ("SAVE 20% ON YOUR ORDER!")
- quote someone
famous saying something profound about your product or
service
- quote someone famous saying something profound
about your prospect's greatest problem (the one your product or
service solves). Example: "I've been on a diet for 14 days and
so far all that I've lost is 14 days."
- show a before and after photograph
- show a photo of
your product in action
- feature a series of photos that
demonstrate your product in action
- ask a question that
includes a blank, like this ___________, which the reader fills
in
- borrow credibility with a photo of a famous person
using your product
- show a customer using your product in an unusual setting (a
man sitting on a camel and talking on a cell phone, for
example)
- show a photograph of the postcard sender, and
include a personal message from that person, in quotes
- create a sense of immediacy by circling the date of your
deadline for ordering on a calendar, and using that as your
visual
- present your offer visually (if it's a discount,
show the amount of money saved as a pile of dollar bills; if it
is a cruise for two, show two people dining onboard)
- demonstrate that you understand your prospect's challenge by
showing a photo of a prospect facing that challenge
- dramatize your product with a close up photo of an unusual
part
- design your postcard to look like a high-end
invitation
- ask a "true or false" question that is
answered on the other side (eventually)
- make the
postcard interactive by inviting the reader to fold it, hold it
up to the light, bend it, or do something else with it that
communicates your selling proposition in a compelling (and
perhaps funny) way
- whatever you do, remember that the
goal of Side A of your postcard is to grab attention long enough
that you arouse curiosity and motivate your prospect to turn the
card over and continue reading
Got a Question? Ask.
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Frequently Asked Questions
Transfer of physical shares
By: rajiv | 17-08-2008
is it necessary to pay stamp duty for tranferring jointly held physical shares to the name of any one hlder.
How do i check my emails from another computer
By: julie | 17-08-2008
how do i check my emails from another computer
One call, Three weeks...
By: Nes | 17-08-2008
So, my girlfriend and I live together in California and she recently went to Mexico with her parents and brothers for approximately 3 weeks. Throughout the entire time she was there didn't bother to call me or send me an e-mail. The last day she was there she sent me an e-mail basically blaming me for not e-mailing her and how i showed that i didn't miss her. She said this even though she knew that I had no number to contact her and I left her comments on myspace telling her how much i missed her!
Well, she is back but i am still doubting the fact that she couldn't go to a calling center and calling me really quick....
Any help?
Server settings for microsoft mail
By: equipmentplus | 16-08-2008
MS Mail is the new email service under Vista and is supposed to repalce ol and ole. Does anyone know the server setting for MS Mail? Set up window says 465 and 999 but doesn't work for me. Thanks, GT
In the state of Michigan how can I find out if I ...
By: Barman8783 | 16-08-2008
In the state of Michigan how can I find out if I can open a campground on a piece of land? If I can, then how can I find out what permits are required?
Help on mtd pro
By: Kelly | 16-08-2008
i have a mtd pro with the auto tranny boughtit in 07 have already gone thru 4 drive belts for the 42" deck can anyone tell me what is causing this i have an old craftsman that is about 7 years old and still on the original belts it has mowed probably 50 times more than the mtd i have checked all the bearings and pullies they all seem to be in good shape. HELP!!!!!
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