Recruiting The Best In The Casual Labour Sector

| Posted: 18-04-2008 | Comments: 0 | Views: 6 | Rating: (90)

(?)

It is often said that a company is nothing without its people. Nowhere is this more apparent than in the world of leaflet distribution, where ones staff are the absolute key to success, and can make or break a company. One of the reasons that so few leaflet distribution companies in today's market place are large enough to offer truly nationwide coverage is simply down to the fact that they cannot get the staff to supply demand.

Good leaflet distributors are like gold dust. Akin to the tooth fairy, they are notoriously illusive to locate, and just as difficult to keep hold of. The problem is that leaflet distributors are predominantly low skilled, under qualified and paid the minimum wage. They often work on a self-employed basis, meaning that their income can be uncertain, and it is understandably difficult to find quality staff who are able to accept this fact.

On the other hand, since their business is so dependent on the quality of their staff, leaflet distribution companies are looking for hard working, physically fit, diligent and reliable staff. Very few people both have these qualities, and yet will be willing to work such a physically demanding, low paid, and above all, incredibly lonely job.

There is, however, hope. These magical people do exist, in fact, they can be found all over the country. One simply needs to use a little creative thinking, and a flexible approach. 'Stay-at-home mums' (or dads!) immediately spring to mind. Fair enough, they may only be able to work during school hours, or perhaps even only at weekends or in the evenings. This may cause a leaflet distribution company a small inconvenience, they may for example, be unable to complete the job as quickly as their contemporaries.

However, lets not forget that these people have for the most part, been professionally employed in the past, are likely to be well educated, literate and articulate. They will undoubtedly take a professional, diligent approach to any work that you give them, and as they have had work place experience before, will understand the need to contact the company if anything goes wrong. As they will be working to supplement their family income, they will be more likely to be willing to work on a self-employed basis. Similarly, retired people, and those already in full time employment often make fantastic leaflets distributors for much the same reasons.

When choosing a leaflet distribution company, it is important to make sure that they have a robust approach to recruitment. Many smaller companies will use student labour, often relying on staff between the ages of 15 to 21, as they are invariably cheaper. Unfortunately, the old adage is often spot on, and as the saying goes, if you pay peanuts, you get monkeys. Always ask what the company policy is towards student labour. Try to ascertain what percentage of their staff fall into this category, and how closely their leaflet distributors are managed.

If possible, choose a company who use teams of experienced distributors, who are solely employed by that company. There is no substitute for good local knowledge in this industry, and you should expect the teams who distribute your material to live in the local area. A team leader should manage the team of leaflet distributors.

He must carry out regular back checks on their work, and ensure that unsupervised time is kept to a minimum. Also, try to find a company who pays their distributors by the hour, not by the thousand delivered. This may mean that the leaflet company end up paying higher staff costs, which will undoubtedly be passed on to their clients, but it will help to ensure that your material ends up on the doormats of your potential customers, which is exactly where you want it!

Rate this Article:

Current: 5 / 5 stars - 1 vote(s).

Article Tags: Marketing, Door, Distribution, Deliver, Leaflet, To Door

Article Source: http://www.articlesbase.com/direct-mail-articles/recruiting-the-best-in-the-casual-labour-sector-390651.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Shaun Parker is a leaflet distribution specialist with many years of experience in the door to door marketing industry. Find out more about consolidation loans at Leaflet Distributors

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Recruiting The Best Leaflet Distributers In The Casual Labour Sector
By: Shaun Parker | 29/05/2008 | Direct Mail
An article that explores how to find quality leaflet distributors despite the preconceptions.

The Weird And Wonderful World Of Door To Door Distribution
By: Shaun Parker | 29/05/2008 | Direct Mail
Some of the stranger occurances that make the door to door industry and interesting place to be.

Take The Stress Out Of Your Letterbox Marketing Campaign
By: Shaun Parker | 01/06/2008 | Direct Mail
An article that explores the different options available when choosing a leaflet distribution company.

Direct Mail To Your Door
By: Shaun Parker | 05/06/2008 | Direct Mail
The advantages to getting your media direct to targeted recipients.

How To Make The Most Of Your Flyer Distribution Campaign
By: Shaun Parker | 09/06/2008 | Direct Mail
Planning a successful flyer distribution campaign is easy if you follow the simple guidelines laid out in this informative guide.

How Do I Choose A Leaflet Company?
By: Shaun Parker | 16/06/2008 | Direct Mail
A look at the methods of ensutring that you find a reputable company to deliver your leaflets.

Make The Most Of Leaflet Distribution In London
By: Shaun Parker | 23/06/2008 | Direct Mail
Leafleting in London requires special consideration and this article explains how to make the most of your campaign.

Everything You Should Know About Leaflet Distribution
By: Shaun Parker | 04/07/2008 | Direct Mail
A look at the ways in which leaflet distribution has been used in the politcal arena.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

1983 chevy caprice custom door panels
By: artie | 21-07-2008
Where can I Buy some custom door panels for a 1983 caprice classic?

Marking Spam was accident?
By: Charlax | 21-07-2008
Eye inadvertendly spammed about four new emails it was an accident tell me how to UNDO?

Diagram for a 2000 mercury sable power distribution box
By: jenladyleo | 20-07-2008
I need a diagram of a power distribution box for a 2000 mercury sable. Please help!!!

Why japanese firms tend to be so competitive
By: merry thu | 20-07-2008
why japanese firms tend to be so competitive

How to install and exterior door to swing in the ...
By: cozie | 20-07-2008
How to install and exterior door to swing in the opposite direction ?

Recalls (entrance door openers for disabled)
By: Denis | 19-07-2008
Need to know which automatic entrance door openers for disabled are/were recalled due to quick/hard closing problems which can push people over.

Q&A Powered by:

Latest Direct Mail Articles

Benefits of Direct Mailing
By: Kaye Z. Marks | 22/07/2008
Each marketing strategy has its own pros and cons, and any company is going to need to decide which strategy will work best for them. This article will go over the details of a direct mail marketing technique using postcards as the primary form of marketing and explain some of the benefits and drawbacks to this kind of approach.

Show Me the Money With RSS Feeds
By: Kamal Kaushal | 18/07/2008
Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich Site Summary". Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else's content on your web site. Now don't worry, that's not the same as stealing someone else's content.

Intelligent Marketing Through Mail Order Catalogs
By: Jonathan Hue | 17/07/2008
Let's face it! Getting the most out of your product is what marketing is all about. If you're not in a market, you're not making sales. If you're not making sales, you're losing valuable exposure, missing opportunities and most of all, losing revenue. Read on for more.

Use of Behavioral Targeting in Online Advertising
By: Deepak Kamboj | 17/07/2008
The behavioral targeting is quite useful in online advertising, as it is a way to reach the precise audience.

Xenon Lighting Sources Has Become Increasingly Popular
By: stjerne | 16/07/2008
Over the past few years the use of xenon light sources has become increasingly popular - especially in the home. Xenon light bulbs are being used in under cabinet fixtures, cove lighting, cabinet lighting, desk lamps, backlighting, step lights, showcase lighting, book case lighting, and picture lights.

Why Do I Need a Copywriter...?
By: Mark Pocock | 14/07/2008
What is a copywriter and why do you need one...

Cash Gifting Marketing with Postcards and Offline Methods
By: Merudh Patel | 14/07/2008
I get calls all the time form people in this program wanting to know the secret to success in cash gifting.

The Secrets to Create Your Own All Season Home Based Business
By: Felix Alexander | 13/07/2008
When you are first starting out you may have an idea or two of what you want to sell, but you might not have thought of the changes in the seasons and other important factors that can affect your sales, and ultimately the success of your Own Home Based Business. Hence, it is important to consider whether or not you can really consider your Own Home Based Business an all-season Home Based Business or not.

More from Shaun Parker

Evertything You Should Know About Hair Replacement
By: Shaun Parker | 12/07/2008 | Hair Loss
A look into the types of hair loss and different treatments that are available for hair loss.

The History Of Leaflet Distribution
By: Shaun Parker | 09/07/2008 | Direct Mail
How leaflet distribution has developed from a tool of war to an effective method of advertising.

Everything You Should Know About Leaflet Distribution
By: Shaun Parker | 04/07/2008 | Direct Mail
A look at the ways in which leaflet distribution has been used in the politcal arena.

Your Guide To Colour Envelopes
By: Shaun Parker | 03/07/2008 | Writing
A look into the history and design of envelopes and how the technology has developed over time.

Which Are The Most Romantic Hotels In London?
By: Shaun Parker | 01/07/2008 | Travel
A look into the best places in the city for romance.

Changing Up Your Betting For Success
By: Shaun Parker | 01/07/2008 | Online Gambling
The range of different types of betting that is available online is impressive.

Free Bets That Go Big Or Go Home
By: Shaun Parker | 01/07/2008 | Online Gambling
A look at the range of different bets that can be made for free online.

Everything You Should Know Before You Conduct A Job Search
By: Shaun Parker | 30/06/2008 | Careers
A look at the methods of making your search for a job successful.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.18, 17)

Recruiting The Best In The Casual Labour Sector

Article Comments

Related Articles

Got a Question? Ask.

Latest Direct Mail Articles

More from Shaun Parker

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter