The Benefits Of Leaflet Distribution When Building Brand Recognition

| Posted: 14-04-2008 | Comments: 0 | Views: 21 | Rating: (51)

(?)

In these recent times of increasing concern over reduced consumer spending, many companies are now looking for a cost effective way to grab a fast evaporating market share. Leaflet distribution is increasingly being seen as the best way to get ones message directly into homes and business, without the expense involved in Television and Radio commercials and yet more exclusive than Newspaper advertising.

Once seen as the 'poor mans promotion', of all the below the line methods of advertisement, leaflet distribution is fast becoming mainstream. This owes mainly to the cost effective nature of the medium. Many distribution companies will charge a fixed rate per thousand flyers distributed, meaning that one can often reach every property in a medium sized town for between four and five hundred pounds. With an average return on investment rate of around 1%, for a relatively small outlay, a well managed, targeted door drop campaign can produce excellent results.

When planning the intricacies of a leaflet distribution campaign, one will have to choose between 'solus' or shared distribution. 'Solus' simply means that the flyer is distributed on its own - no other material from any other company (conflicting or not) will go through the letterbox with your leaflet. This is widely regarded as the preferable option, owing to the far superior return rates that one can expect from this method.

Shared distribution is of course, the direct opposite, and involves, as the name suggests, sharing your door drop with a number of other companies. Naturally, this will reduce the costs involved, but return rates are difficult to ascertain, and lower doorstep recognition may also hamper your own back checking and verification process. The biggest risk is that that if your distribution is shared with other material, your leaflet may not be read at all. Often when a pile of 'junk mail' arrives on the doormat of your potential client, their temptation is to pick up the whole lot, and throw your professionally designed, carefully worded leaflet straight into the bin.

Leaflet distribution can be a fantastic way to build up brand recognition over a period of time. The key thing to remember is that on the first occasion your leaflet hits a doormat, your potential customers may not have any need for your services. The likelihood is that they may not require your product the second time either, and they won't take advantage of your special offer the third time you shove a leaflet through their door. The point is that eventually, when they happen to need blinds fitted, lawns mowed, or even debts consolidated, because your material has landed consistently in their homes every week, the company that they use will be yours.

No form of advertising produces instant response, and doing one door drop will not make you millions. Building brand recognition is hard work, and can take months, even years to achieve. It's easy to fall at the first hurdle and get disheartened when the enquiries don't come flooding in from the very first drop. Conducting a targeted leaflet distribution campaign over a period of time, dropping to the same houses each week is certainly not the easy way out, and will never be regarded as a quick fix. It is however, a sustainable way to ensure steady growth of ones business in an increasingly tough market place.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Marketing, Delivery, Door, Distribution, Leaflet

Article Source: http://www.articlesbase.com/direct-mail-articles/the-benefits-of-leaflet-distribution-when-building-brand-recognition-386781.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Shaun Parker knows a lot about leaflet distribution. He shares his knowledge to help people make the most of leaflet delivery and door to door marketing campaigns.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

How To Target Your Leaflet Delivery In The 21st Century
By: Shaun Parker | 15/04/2008 | Direct Mail
Direct mail related articles, information for small business and large.

Recruiting The Best In The Casual Labour Sector
By: Shaun Parker | 18/04/2008 | Direct Mail
Direct mail related articles, information for small business and large.

Everything You Should Know About Leaflet Distribution
By: Shaun Parker | 04/07/2008 | Direct Mail
Direct mail related articles, information for small business and large.

The History Of Leaflet Distribution
By: Shaun Parker | 09/07/2008 | Direct Mail
Direct mail related articles, information for small business and large.

Recruiting The Best Leaflet Distributers In The Casual Labour Sector
By: Shaun Parker | 29/05/2008 | Direct Mail
Direct mail related articles, information for small business and large.

The Weird And Wonderful World Of Door To Door Distribution
By: Shaun Parker | 29/05/2008 | Direct Mail
Direct mail related articles, information for small business and large.

Take The Stress Out Of Your Letterbox Marketing Campaign
By: Shaun Parker | 01/06/2008 | Direct Mail
Direct mail related articles, information for small business and large.

Direct Mail To Your Door
By: Shaun Parker | 05/06/2008 | Direct Mail
Direct mail related articles, information for small business and large.

Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:

Latest Direct Mail Articles

How To Do Great Pharmaceutical Print Advertising
By: Ava Rose | 02/10/2008
Pharmaceutical Companies rely on variable data printing to make their print advertising more effective.

A Formal Invitation
By: Kaye Z. Marks | 01/10/2008
What sounds better to you? On the one hand you have a postcard sent to a person’s home that asks, “Want to save money? Come on in today and start saving money by switching over to our business.” It might not be those exact words, but you get the picture, and I’m sure you’ve probably received something similar to it.

#1 Direct Marketing Mistake: Poor Mailing List Selection
By: David Sklorenko III | 29/09/2008
When most people are planning a direct mail campaign, they spend a lot of time and effort on getting the perfect layout. They usually end up wasting a lot of money because they don’t get the response rates they had expected and hoped for, originally. Most amateur direct mail marketers think “if I have a good looking mail piece, people will respond.” But unfortunately, that is not true.

The Smallest Things Can Make the Biggest Impacts
By: Robert Johnston | 29/09/2008
The thing about small details is that they’re the most often overlooked. When you’re facing something like a major project that ends with a very important presentation, the biggest thing on your mind is going to be doing the best job you can on that presentation.

Why Should You Use Automotive Direct Mail Marketing?
By: April Kerr | 26/09/2008
Are you aware of the fact that automotive direct mail marketing ranks as the most commonly read type of direct mail?

How Can You Ensure That Your Mailing Lists are Still Reaching Your Target Audience?
By: Steve Sellwood | 25/09/2008
Direct marketing in the form of direct mail and telemarketing, can produce a favourable return on investment, but how can you tell if your list is still relevant and reaching your target audience?

How to Reduce the Environmental Impact of Direct Mail
By: Steve Sellwood | 25/09/2008
Businesses and consumers are increasingly recognising the need to reduce waste and preserve the world’s natural resources. Businesses today, have a social duty to reduce the impact that their business activities have on the environment.

Why Every Business Should Use Direct Marketing
By: April Kerr | 24/09/2008
Every business owner aims to make their business profitable that is why there are numbers of marketing tactics that are endowed by experts in order to help achieve such desire.

More from Shaun Parker

The History Of The Vacuum Pump
By: Shaun Parker | 04/10/2008 | Technology
The vacuum pump may seem like an obscure piece of machinery but it affects our everyday life and has been applied to many things that improve our life.

Nothing Is Certain Other Than Death And Taxes
By: Shaun Parker | 02/10/2008 | Investing
A look at how difficult it can be to know where to invest or save money in today's unpredicatable climate and how putting your money into property can still work if you do it in France.

New Hair Removal Method For Surfers
By: Shaun Parker | 30/09/2008 | Sports and Fitness
A look at the advancements of wetsuit technology and how this enables the surfer to continue his sport al year round.

Press One To Talk To Another Automated Service
By: Shaun Parker | 30/09/2008 | Technology
A look at the use of answering services that make business easier for office staff but more frustrating for callers.

No Time For The Weak And Feeble
By: Shaun Parker | 26/09/2008 | Marketing
A look at the way advertising and marketing are more important than ever now that the copetition is fiercer and the credit crunch biting with the customers.

Dating For The Young At Heart
By: Shaun Parker | 26/09/2008 | Dating
A look at the way the older generation still enjoy relationships, much to the horror of the youngsters of today, and how it can be more difficult to find a partner when you are older.

Is This A Good Time To Own An Investment Property
By: Shaun Parker | 26/09/2008 | Investing
A look at those who currently have investment properties and how they are fareing in the current economic climate.

How Are Surf Shops Keeping Their Heads Above The Waves Of Recession
By: Shaun Parker | 25/09/2008 | Sports and Fitness
A look at the life of a surfer and what sets him or her apart from other sports people in their attitude and view of life in general.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.16, 17)

The Benefits Of Leaflet Distribution When Building Brand Recognition

Article Comments

Related Articles

Got a Question? Ask.

Latest Direct Mail Articles

More from Shaun Parker

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter