Which of the four B2B offers is right for you?

Related Articles

In B2B Direct Mail Lead Generation, Work Backwards
By: Alan Sharpe | 23/09/2005 | Direct Mail
Direct mail package, sit down with the sales people who close the sales. Find out when and how they get prospects to sign on the line that is dotted, and work backwards from.

Your Single Best Emerging Market to Sell To…besides your Current Customer List
By: Claude Whitacre | 28/09/2007 | Advertising
What group of consumers is least price resistant? What group makes their buying decisions the quickest? What group of Americans spends the most money, on the best quality (and most profitable) stuff? Who are these people? Salivating yet?

Using Exclusivity in your Ads to Skyrocket Response
By: Claude Whitacre | 02/10/2007 | Advertising
One of the most important parts of marketing is deciding who you want to attract to your business. Please don’t say everyone. Do you want shoplifters? People who regularly return everything they buy? The people who only buy the very cheapest thing & then complain when they break it because “We paid GOOD money for that!” ? Think about your most profitable customers…..

“the Biggest Single Advantage you Have Over All your Competition…and How to Use it to Send your Profits Straight Up!”
By: Claude Whitacre | 03/10/2007 | Advertising
How To Create A Celebrity Public Personality… What do Donald Trump, Dave Thomas, Richard Branson, and that crazy guy on TV that sells cars have in common?

How to Use a Guarantee in your Headline to Force Increased Profits
By: Claude Whitacre | 01/10/2007 | Advertising
“Try the new ___ Risk Free for 30 days! Keep the ____even if you return the _____ for a full refund” That’s the template for the ad. Fill in the blanks. How about ; “Try our new 8 pound upright vacuum cleaner Risk Free for 30 days! Keep the $69 Air Purifier even if you return the vacuum cleaner for a full refund”

Your Unique Buying Advantage; and How to Use it to Skyrocket your Store’s Sales
By: Claude Whitacre | 01/10/2007 | Advertising
If you read marketing books; almost any marketing book, it will talk about your USP or Unique Selling Proposition. This is the one thing that the customer sees that sets you apart from your competition. Usually this is a Huge Promise of some sort. The most well known example is this; “Fresh hot pizza delivered in 30 minutes or it’s free”. That promise propelled Domino Pizza to world pizza dominance. Notice it didn’t say “World’s Greatest Pizza”. The secret is...

“is This Headline so Compelling That it Forces you to Read the Rest of the Article?”
By: Claude Whitacre | 02/10/2007 | Advertising
OK, I admit it, that was my attempt to be cute. Do you want to create ads that really sell? The one glaring mistake that I see over and over again is that the headlines don’t make the reader want to read the rest of the ad. Here is the main reason your ad fails.

“the Most Incredible Marketing Lesson I Learned…i Got From Nasa”
By: Claude Whitacre | 02/10/2007 | Advertising
I was reading the other day about the space probes sent to Mars. The article told about the distance to Mars, the timing of the launch, and how accurate the math had to be. Mars is about 35 MILLION miles from Earth at it’s closest. (I’m doing this from memory. I may be off a little).

Got a Question? Ask.

Erased by accidebt
By: Sallee | 20-07-2008
i was typing a letter to reply to an email and i must have hit something because it disappeared. also is there a limit on how long a letter should be

Old email
By: dcha12 | 19-07-2008
How can I retrieve my old emails from June, 2008?  I guess AOL has removed them.

Making a long double crochet stitch
By: blpiascik | 19-07-2008
I need step by step directions to make a long double crochet stitch. Thanks for any help!

How to close out a not for profit organization
By: Jeff | 19-07-2008
How do you close out a small not for profit organization that has some assets? I'm the only one that runs the group. I have never taken any pay. Can I pay myself now and claim it for income?

Usedd VIP Aircraft Interiors - Boeing 737
By: Used VIP Aircraft Interiors -Boeing 737 | 19-07-2008
We are trying to find used VIP aircraft interiors parts that would could be reinstalled in a Boeing 737.  Sleeper Seats, couches, VIP Bedroom. Please contact ..Jiacentre@aol.com

Could you tell me if Executive Imaging Systems is ...
By: Alice | 19-07-2008
Could you tell me if Executive Imaging Systems is still in business?  It was headquartered in Cherry Hill, NJ.

Q&A Powered by:
 

Benefits of Direct Mailing
By: Kaye Z. Marks | 22/07/2008
Each marketing strategy has its own pros and cons, and any company is going to need to decide which strategy will work best for them. This article will go over the details of a direct mail marketing technique using postcards as the primary form of marketing and explain some of the benefits and drawbacks to this kind of approach.

Show Me the Money With RSS Feeds
By: Kamal Kaushal | 18/07/2008
Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich Site Summary". Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else's content on your web site. Now don't worry, that's not the same as stealing someone else's content.

Intelligent Marketing Through Mail Order Catalogs
By: Jonathan Hue | 17/07/2008
Let's face it! Getting the most out of your product is what marketing is all about. If you're not in a market, you're not making sales. If you're not making sales, you're losing valuable exposure, missing opportunities and most of all, losing revenue. Read on for more.

Use of Behavioral Targeting in Online Advertising
By: Deepak Kamboj | 17/07/2008
The behavioral targeting is quite useful in online advertising, as it is a way to reach the precise audience.

Xenon Lighting Sources Has Become Increasingly Popular
By: stjerne | 16/07/2008
Over the past few years the use of xenon light sources has become increasingly popular - especially in the home. Xenon light bulbs are being used in under cabinet fixtures, cove lighting, cabinet lighting, desk lamps, backlighting, step lights, showcase lighting, book case lighting, and picture lights.

Why Do I Need a Copywriter...?
By: Mark Pocock | 14/07/2008
What is a copywriter and why do you need one...

Cash Gifting Marketing with Postcards and Offline Methods
By: Merudh Patel | 14/07/2008
I get calls all the time form people in this program wanting to know the secret to success in cash gifting.

The Secrets to Create Your Own All Season Home Based Business
By: Felix Alexander | 13/07/2008
When you are first starting out you may have an idea or two of what you want to sell, but you might not have thought of the changes in the seasons and other important factors that can affect your sales, and ultimately the success of your Own Home Based Business. Hence, it is important to consider whether or not you can really consider your Own Home Based Business an all-season Home Based Business or not.

More from Alan Sharpe

In B2B Direct Mail Lead Generation, Work Backwards
By: Alan Sharpe | 23/09/2005 | Direct Mail
Direct mail package, sit down with the sales people who close the sales. Find out when and how they get prospects to sign on the line that is dotted, and work backwards from.

Eight Advantages of Fundraising Letters Over Other Methods
By: Alan Sharpe | 12/09/2005 | Direct Mail
Let you have a one-on-one "meeting" with each donor. 2. Can be passed along Unlike personal visits, phone calls and special events, fundraising.

Direct Mail Catalogs & Brochures: Write Captions That Sell
By: Alan Sharpe | 12/09/2005 | Direct Mail
And so that's when you sell them. My advice for writing captions is to never describe what readers can see for themselves in your photo. If your photo shows a.

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
By: Alan Sharpe | 12/09/2005 | Direct Mail
You cannot. Use these findings to retain as many of your donors as you can. 1. They forget I suppose you could call this a case of "poor institutional memory.".

Your Direct Mail Sales Letters Must Differentiate You
By: Alan Sharpe | 12/09/2005 | Direct Mail
So that the stove would heat my turn-of-the- century farmhouse for the longest period possible. I had the choice of four vendors to buy my hardwood from. All were local,.

Write Fundraising Letter Overlines That Donors Can't Resist (Includes Samples & Examples)
By: Alan Sharpe | 12/09/2005 | Direct Mail
Donor to read your letter. According to direct mail copywriter and author Hershell Gordon Lewis, the best kind of overline to use in a one-to-one piece of communication.

Fundraising Letters Are Easier To Write With AIDA
By: Alan Sharpe | 12/09/2005 | Direct Mail
Your non-for-profit organization. All you need to remember is AIDA. AIDA is an acrostic for the four things you need to do, and the order you need to do them in, to write.

Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples
By: Alan Sharpe | 12/09/2005 | Direct Mail
Few intelligent remarks about sounding conversational on paper. You know, how to write a fundraising letter that sounds like it came from the mind of a person and not an institution. I.