A Guide to Buying an Established Website
Creating a business online from scratch can be a tedious task. The groundwork, which can take months to complete, involves choosing the right platform, developing the site, initial advertising and all work related to building up. But if you want to skip through the process and make a quick start, consider buying an established website.
On top of skipping the birth pains, buying an established website has many advantages which include existing traffic, search engine ranking, and the revenue that it already generates which you can grow once you takeover.
The critical step here is to choose the right site based on your interests and needs, or it would be useless to invest and then find yourself junking it later. You can go through the list of web sites on sale in website auction sites and checkout which ones appeal to you that can be fun and easy to manage with just a few improvements.
Here are simple guidelines that can help you know how and where to look, so that you don't end up buying the many junk sites on sale today.
Before making a bid, you need to evaluate the site, factoring in your basic criteria; traffic, revenue, and SEO ranking. Feel free to communicate with the seller through email and ask to be provided with webstats that show the number of hits and unique visitors within a twelve month period. You can also use this information to know the site's market trend to help you assess the online marketing strategies required based on highs and lows, or, to establish if the site is declining and worth saving.
Ask the seller how much income the site generated within that twelve months period. It would be good to get it in the same format as the webstats so that hits and revenue can be matched on a monthly basis. In general, websites sell for around 10 to 12 times their monthly income. Be prepared to pay as much as $100 for a site that generates $10 monthly.
Another important factor is the site's SEO ranking. This is the universal way in getting a site discovered. Keywords play a major role in hit rates. It is important to know how much optimization needs to be done on the site you intend to buy.
Other things you might want to consider in making your choice include;
- How long the site has been running. Sites less than a year old might not have established any ranking yet. Beware, though, it could already have been junked if the site is too old.
- How unique its look and feel is from other websites. The website you want should not have hundreds or thousands of its replica.
- How much link building work has been done.
This can be checked by simply typing the site's domain name on the search bar to display all the websites that points to the site.
The internet, with its vast range of network communities and supported by a continuously growing resource of communications such as blogging, web feeds, forums, search engines, email, and the like, provides an easy way for both experienced and inexperienced individuals to jumpstart a business across entire industries. Buying an existing website makes it almost effortless.
Questions and Answers
We have all heard the story of someone making millions on the internet. It is only natural we would want a piece of that pie. Most people think that if they read enough, they can create a website that will make them money. The facts are most websites will never turn a profit. Most internet businesses will fail in their first year and most people will give up and go back to their 9 to 5 job.
Buying websites is not as hard as one might imagine but there are some rules, advice and even a system that one somehow need to follow in order for the site to be successful. One should reduce the risk at the very beginning before a lot of cash has been spent.
When we see a banner or an advertisement that websites are for sale or an ad for established websites for sale, we believe about the website is that it is available to the general public for sale. This assumption is for all the world wide web savvy men and women who fully grasp technical terms like domain title acquisition, world-wide-web attributes, Google AdSense profits, affiliate revenue from net properties. But for somebody who is not extremely world wide web savvy, and makes use ...
Believe it or not, buying websites is quite profitable due to the fact that valuations of online sites are small relative to offline investments. For instance, if you purchase a small business, you could receive a 20-30% annual return. Essentially, this means that a $200,000 business has the ability to create as much as $40,000-$60,000 in yearly profits. The payback period could then range anywhere 3-5 years.
India Internet is a Delhi India based professional Website designing company and working with you to analyze your business needs, give you practical advice and guidance, and design the best for your business along with web services like Website Development, Website Promotion, Ecommerce Solution, Domain Registration and Web Hosting.
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