Com Net Org: Should I Register All Three?

Posted: Jun 06, 2011 |Comments: 0 |

One of the chief complaints one hears from domain buyers is that the registrars all try to get them to buy more than one domain extension upon entering their automated stores.  We all find this sort of salesmanship unwelcome and anyone over the age of twelve is aware that the registrars are not doing this for our good, but for theirs.

But after having admitted that, the answer to the question posed by the title is still an unequivocal "Yes!" if the customer is planning on building a commercial site.  No, you don't need to register more than one extension for a personal site.  Com, net, org; it won't matter if you're only using the site for emails and putting up pictures of the grand kids. But a business, no matter how large or small needs to protect its online brand and the best way to do that is register more than a single domain extension.  If this were not the case, why would the big internationals buy up every conceivable domain version of their brand names from Com to VG (that's the British Virgin Islands).

They already know what every businessperson on the net learns: it's a jungle out there!  Small businesses, like big businesses, are going to spend a great deal of money developing their brand.  Having a single clever domain name won't cut it.  You don't want any potential customers bleeding off to a competitor or just going to the wrong site and then going elsewhere thinking they must have heard your name wrong..

This happens all the time.  Besides competitors there are cybersquatters in cyberspace making a living on hits that should have gone to real commercial sites.  They put up a simple ad-bearing site with your name on it and wait for customers who have been looking for what they thought was your site to stumble into it and hit on one of the ads.  They make a buck and one of your competitors gets the call.  If you spent a few bucks more and got com net org this would not happen.

Can you take them to dispute resolution and win?  Sure.  But it costs money and time and wouldn't it have been easier and simpler to simply buy up a few more extensions in the first place at ten bucks a year.  Small businesses don't need to spend thousands for all the possible domain extensions.  Businesses that register Com, Net and Org will go a long way toward protecting their brands.

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