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In the era of internet, while even the smallest of the business entities thrives for an online presence, it is necessary to understand the starting steps of the process. The online presence of your business is marked by the website that you have and the domain name is the name and address of that website.
Any marketer will emphasize on a good, easy to spell and easy to remember domain name that is similar to your business or nature of business. Domain name is the key to branding your business online.
A popular trend used to be that many business chose a domain name with a prefix ‘I' or ‘e' to the nature of shopping. The terminology became so famous over the internet that any body who hears the names ‘e-shopping', ‘e-travel', ‘i-ticket' etc. can easily relate to the online entity without further explanation.
The other important part of domain name is their extension. Domain names are often confused by the customers because of their extensions. A typical extension varies from .com, .net, .biz, .info, .edu etc. etc. Many big business houses make it a practice to book all the extension and map it with each other so that abcd.com and abcd.net will take the visitor to the same page. However this adds to the cost and also the list being increasing daily with country specific extensions like, .au, .us, .co.uk, .asia etc coming in it is not always possible to acquire every possible extension with your name. Hence it is necessary that you promote the entire domain name to your target customers and build a brand around it.
Domain name registration starts with the process of checking the availability of the name you have short listed along with the desired extension. There are a number of domain registration websites that offer you the search function for the availability of your domain name. Once you have checked the availability, you can go forward to the domain name registration procedure from the same company where you checked the availability from a different company. Most domain registration companies offer you the ability to book your domain name online and you can make multiple domain name registration at a single go.
At the process of domain registration you will also need to mention the time for which you want to own the particular name. You need to renew it every time your tenure is near completion. Make sure that you make your domain registration in from a vendor that has a secured, certified online transaction process.
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