Domain Names 2.0: Is your brand name hijacked on Facebook and Twitter?
Steve Jobs, the CEO of Apple, has 410.000 followers on Twitter, however @ceostevejobs is actually a parody user profile. Stolen identities and brand name infringements on Twitter is a huge problem, and there are much harsher examples than this one.
Did you know that Coca Cola´s fan page on Facebook was created by two fans? When they finally realised that Facebook was the next big thing the fansite had already grown so big (22m today) that getting it back under control would mean a lot of bad PR.
So what does this mean to you?
Since 2003 at European Domain Centre we have helped companies protecting their brand as domain names worldwide. Now it is time for you to focus on domain names 2.0. Social usernames are the domain names of social media like Facebook, Twitter, LinkedIn, YouTube etc.
How urgent is it to protect your brand name? Very urgent. More than 2 billion social media usernames have already been registered on the top 20 social networks. Every second a new user profile is created. Any of these can decide to use your trademark as their username.
You see, whether it is domain names or social usernames, it all comes down to the same. Protect your brand in time, before it is too late.
Perhaps your company is still not on Facebook or your top executives do not tweet yet, however in the future it is very probable that your social media presence will be an important part of your business.
Avoid the fate of Steve Jobs and Coca Cola. Try our Social Media Username Checker to check availability of your brand name on the major social networks.
Questions and Answers
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