How to Pick a Domain When Your First Choice is Taken
If you're in the process of completing a domain registration and purchasing web hosting, you may have already come upon a few stumbling blocks. Unfortunately, there are many instances when the domain name you are most interested in is already taken. If this is the case, what are you supposed to do with your domain registration in order to ensure that you still see success? The good news is that you have many options at your disposal in this phase of the web hosting process.
The truth is that we will all come across this problem at some point or another. There is just far too many people out there, with far too many interests and goals, that we will always be able to get the domain name we are most interested in. As mentioned though, there are plenty of options that you have to help you still find a domain name that you are interested in. Here are a few different paths that you can take.
One of the first options you have is to change the extension of the domain name you are interested in. For domain registration services and acquisitions, a .com name is by far the most popular. More of these names will be taken up than anything else. If your ideal domain name is already taken up with a .com, consider switching to a .net, .info, .org or .biz.
There are other extension options as well, and each will fit into certain niches better than others. You should find that even when your ideal .com name is already taken, you should still be able to acquire the name with a different extension.
Another option that you have if your domain name is already taken is to consider adding dashes into the domain name. If you were looking for domain registration and web hosting for the name www.mykeywordphrase.com, but that is already taken, you can switch it to www.my-keyword-phrase.com, or www.mykeyword-phrase.com.
The most important rule here is that you should not use more than 1 or 2 dashes in any domain name before it gets excessive. Additionally, you should never use underscores and should only use dashes, as underscores can hurt your rankings as well as the visual value of the domain name itself. For web hosting, you can actually achieve benefits by using dashes because for some people it will make your name clearer as well as more memorable. Just be sure to remember the two guidelines above to avoid running into SEO and other domain registration problems.
If you're not interested in dashes or other domain extensions, you can also consider switching to a new keyword phrase or a new name altogether. While having your number 1 choice of domain registration is always great, you don't need the perfect match in order to see results. Synonyms of your best keyword, a slightly different variation of the phrase or a new keyword to target altogether are all viable solutions. Don't be afraid to get creative or to switch up your choice a little bit, you really won't be hindering your results at all.
Finally, keep in mind that if you're name has already been purchased for web hosting by somebody, that you may have a chance to purchase the name at a premium value. Many people purchase domains only to resell them later. So you have to determine if having your number 1 choice of domain name is worth the added cost. Some premium domain names can cost a few hundred or a few thousand dollars, and some extremely rare and exclusive names can be quite a bit more than that. So evaluate how much the domain registration of a particular name is worth to you, and see if it's available on the premium domain name market.
As you can see, you really do have a lot of different choices at your disposal if your ideal domain name is already taken. Domain registration and web hosting are competitive fields, so you won't always get your number 1 choice. However, there are lots of ways that you can still end up with a great name that will help lead to success for your online business.
Questions and Answers
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